菜单
Verify and fix conversion tracking before spend goes live — pixels, Conversions API, GA4 conversions, GTM tags, and that the right action is attached to the campaign. Use when a user sets up tracking, suspects conversions are not recording, or before launching or scaling anything.
用 Codex 或 Claude 帮你安装 复制这段 Prompt，粘贴到 Codex、Claude 或其他助手里，让它检查 Skill 页面并帮你完成安装。
Expand targeting without wrecking CPA — lookalike ladders, seed quality, audience layering, and exclusion hygiene across platforms. Use when a user wants to scale beyond exhausted audiences, build lookalikes, fix audience fatigue, or set up exclusion lists.
Build a post-cookie first-party data strategy — Enhanced Conversions, server-side tracking, Consent Mode v2, and activating owned data for targeting. Use when a user wants to recover lost conversion data, set up Enhanced Conversions or CAPI, implement consent mode, or plan for cookie deprecation.
Verify that ad campaigns actually target the geographies they claim — location criteria exist, presence-only matching is set, and click geography matches intent. Use when auditing campaigns, investigating cheap clicks or missing conversions, or reviewing any campaign before and after launch.
Diagnose and improve Google Ads Quality Score — Expected CTR, Ad Relevance, and Landing Page Experience — to cut CPCs and lift Ad Rank. Use when CPCs look high for the vertical, impression share is capped by rank, or keywords sit at QS 5 and below.
Optimize Google Shopping — product feed quality, titles, Merchant Center disapprovals, supplemental feeds, custom-label segmentation, and Shopping vs Performance Max structure. Use when Shopping impression share is low, products are disapproved, or feed titles and labels need work.
Design and run incrementality tests that measure true lift from ads — geo holdouts, platform lift studies, significance math, and iCPA decisions. Use when a user wants to know whether ads actually cause conversions, design a holdout test, or decide budget based on real lift.
基于 SOC 职业分类
| name | conversion-tracking |
| description | Verify and fix conversion tracking before spend goes live — pixels, Conversions API, GA4 conversions, GTM tags, and that the right action is attached to the campaign. Use when a user sets up tracking, suspects conversions are not recording, or before launching or scaling anything. |
Tracking is the difference between optimization and guessing. No campaign should scale on blind spend. Reads are free; changing tags is a change, so confirm before shipping.
Confirm the account: list_connected_accounts.
ga4_list_conversions to see the GA4 conversion events and which are marked as conversions.get_gtm_tag / list_gtm_tags / list_gtm_containers to see the tags in place.verify_pixel_ownership and get_pixel_destinations to confirm the pixel is owned and where it sends data.A conversion action that exists but is not attached to the campaign, or not firing, is worse than none because it looks fine. Confirm the campaign optimizes toward the right action, and that the action actually records on the real conversion event, not a pageview standing in for a purchase.
get_gtm_tag / update_gtm_tag_html and publish_gtm_container on approval.configure_pixel_destination.After any change, re-run the checks and confirm a real conversion records end to end before trusting it.