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Find high-intent, low-waste keywords for Search campaigns and add them to the right ad groups. Use when a user wants keyword ideas, to expand a Search campaign, improve targeting, or find terms to bid on for Google or Microsoft Ads.
用 Codex 或 Claude 帮你安装 复制这段 Prompt，粘贴到 Codex、Claude 或其他助手里，让它检查 Skill 页面并帮你完成安装。
基于 SOC 职业分类
| name | keyword-research |
| description | Find high-intent, low-waste keywords for Search campaigns and add them to the right ad groups. Use when a user wants keyword ideas, to expand a Search campaign, improve targeting, or find terms to bid on for Google or Microsoft Ads. |
Find terms real buyers search, group them by intent, and add them where they convert. Reads are free; adding keywords to a live campaign is a change, so confirm before shipping.
Confirm the account: list_connected_accounts. This applies to search platforms (platform-google, platform-microsoft).
Anchor to the conversion that defines success. Sort candidate terms by buyer intent:
Pull the account's own search terms before inventing new ones: run_gaql_query on the search-term view (Google) or pull_microsoft_ads_performance history. Terms that already converted are the strongest seeds. Group survivors into tight ad groups by theme so ad copy can match.
Add keywords through the plan tools (upsert_plan_entity into the target ad group) and confirm the change. Then pair every expansion with negatives so new match surface does not leak budget. Verify conversion tracking exists first: ga4_list_conversions.
Expand targeting without wrecking CPA — lookalike ladders, seed quality, audience layering, and exclusion hygiene across platforms. Use when a user wants to scale beyond exhausted audiences, build lookalikes, fix audience fatigue, or set up exclusion lists.
Build a post-cookie first-party data strategy — Enhanced Conversions, server-side tracking, Consent Mode v2, and activating owned data for targeting. Use when a user wants to recover lost conversion data, set up Enhanced Conversions or CAPI, implement consent mode, or plan for cookie deprecation.
Verify that ad campaigns actually target the geographies they claim — location criteria exist, presence-only matching is set, and click geography matches intent. Use when auditing campaigns, investigating cheap clicks or missing conversions, or reviewing any campaign before and after launch.
Diagnose and improve Google Ads Quality Score — Expected CTR, Ad Relevance, and Landing Page Experience — to cut CPCs and lift Ad Rank. Use when CPCs look high for the vertical, impression share is capped by rank, or keywords sit at QS 5 and below.
Optimize Google Shopping — product feed quality, titles, Merchant Center disapprovals, supplemental feeds, custom-label segmentation, and Shopping vs Performance Max structure. Use when Shopping impression share is low, products are disapproved, or feed titles and labels need work.
Design and run incrementality tests that measure true lift from ads — geo holdouts, platform lift studies, significance math, and iCPA decisions. Use when a user wants to know whether ads actually cause conversions, design a holdout test, or decide budget based on real lift.
