菜单
Decide whether to kill or scale a campaign, ad set, or creative, with minimum-data guardrails and platform-safe budget-step limits. Use when a user asks whether to pause, cut, kill, scale, or increase budget on something, or wants rules for when to do it.
用 Codex 或 Claude 帮你安装 复制这段 Prompt，粘贴到 Codex、Claude 或其他助手里，让它检查 Skill 页面并帮你完成安装。
基于 SOC 职业分类
Expand targeting without wrecking CPA — lookalike ladders, seed quality, audience layering, and exclusion hygiene across platforms. Use when a user wants to scale beyond exhausted audiences, build lookalikes, fix audience fatigue, or set up exclusion lists.
Build a post-cookie first-party data strategy — Enhanced Conversions, server-side tracking, Consent Mode v2, and activating owned data for targeting. Use when a user wants to recover lost conversion data, set up Enhanced Conversions or CAPI, implement consent mode, or plan for cookie deprecation.
Verify that ad campaigns actually target the geographies they claim — location criteria exist, presence-only matching is set, and click geography matches intent. Use when auditing campaigns, investigating cheap clicks or missing conversions, or reviewing any campaign before and after launch.
Diagnose and improve Google Ads Quality Score — Expected CTR, Ad Relevance, and Landing Page Experience — to cut CPCs and lift Ad Rank. Use when CPCs look high for the vertical, impression share is capped by rank, or keywords sit at QS 5 and below.
Optimize Google Shopping — product feed quality, titles, Merchant Center disapprovals, supplemental feeds, custom-label segmentation, and Shopping vs Performance Max structure. Use when Shopping impression share is low, products are disapproved, or feed titles and labels need work.
Design and run incrementality tests that measure true lift from ads — geo holdouts, platform lift studies, significance math, and iCPA decisions. Use when a user wants to know whether ads actually cause conversions, design a holdout test, or decide budget based on real lift.
| name | kill-scale-rules |
| description | Decide whether to kill or scale a campaign, ad set, or creative, with minimum-data guardrails and platform-safe budget-step limits. Use when a user asks whether to pause, cut, kill, scale, or increase budget on something, or wants rules for when to do it. |
The two decisions that move an account: cut what is losing, feed what is winning. Both fail when made too early or too hard. Reads are free; pausing or scaling spends differently, so confirm before shipping.
Confirm the account: list_connected_accounts.
Never kill or scale on noise. Require enough conversions and enough time for the platform to have learned. For a new ad set still in Meta's Learning Phase, or a Search campaign with a handful of clicks, the answer is usually "wait", not "cut". Run pre-pause-analysis before pausing anything.
Raise budget in increments, not leaps. Large jumps reset learning and can spike CPM or CPA. Increase, hold, re-measure, increase again. Match the step to the platform and the ad set's stability. Use update_campaign_budget and confirm.
