菜单
Build a full media plan — objective, channel mix, budget split, projected CPM/CPC/CPA, and a first test flight — before any campaign is built. Use when a user wants a media plan, a budget allocation across platforms, or a go-to-market for a launch.
用 Codex 或 Claude 帮你安装 复制这段 Prompt，粘贴到 Codex、Claude 或其他助手里，让它检查 Skill 页面并帮你完成安装。
基于 SOC 职业分类
Expand targeting without wrecking CPA — lookalike ladders, seed quality, audience layering, and exclusion hygiene across platforms. Use when a user wants to scale beyond exhausted audiences, build lookalikes, fix audience fatigue, or set up exclusion lists.
Build a post-cookie first-party data strategy — Enhanced Conversions, server-side tracking, Consent Mode v2, and activating owned data for targeting. Use when a user wants to recover lost conversion data, set up Enhanced Conversions or CAPI, implement consent mode, or plan for cookie deprecation.
Verify that ad campaigns actually target the geographies they claim — location criteria exist, presence-only matching is set, and click geography matches intent. Use when auditing campaigns, investigating cheap clicks or missing conversions, or reviewing any campaign before and after launch.
Diagnose and improve Google Ads Quality Score — Expected CTR, Ad Relevance, and Landing Page Experience — to cut CPCs and lift Ad Rank. Use when CPCs look high for the vertical, impression share is capped by rank, or keywords sit at QS 5 and below.
Optimize Google Shopping — product feed quality, titles, Merchant Center disapprovals, supplemental feeds, custom-label segmentation, and Shopping vs Performance Max structure. Use when Shopping impression share is low, products are disapproved, or feed titles and labels need work.
Design and run incrementality tests that measure true lift from ads — geo holdouts, platform lift studies, significance math, and iCPA decisions. Use when a user wants to know whether ads actually cause conversions, design a holdout test, or decide budget based on real lift.
| name | media-plan |
| description | Build a full media plan — objective, channel mix, budget split, projected CPM/CPC/CPA, and a first test flight — before any campaign is built. Use when a user wants a media plan, a budget allocation across platforms, or a go-to-market for a launch. |
Turn a goal and a budget into a defensible plan across platforms, with the math shown, before anything is built. Planning only; building and spending are the launch skill's job and wait for approval.
Confirm what is available first: list_connected_accounts.
Anchor to the conversion that defines success and the target CPA or ROAS. Get the budget, audience, geo, and offer. Do not start from a platform.
Weight channels by how they perform for this objective and audience, grounded in the account's own history (pull_<platform>_ads_performance) and typical ranges (see platform-benchmarks). Use find_audience_signals for who is reachable where. Balance demand capture (search) against demand generation (social) to fit the funnel.
Allocate budget per channel with projected CPM/CPC/CPA/reach from forecast_campaign. Show the math; a split without projected outcomes is a guess. Start conservative and name the scale path.
State which conversion, which tracking (see conversion-tracking), and how success is judged. Define a first two-week test flight with a clear read before wider spend.
Objective → audience → channel mix and budget split → projected CPA/ROAS per channel → creative direction → measurement → first-flight test. Lead with the recommendation, then the reasoning. Hand off to launch to build and ship on approval.
