菜单
Operate Meta (Facebook and Instagram) Ads through Synter — read and build campaigns with the right objective, ad-set structure, audiences, and creative, and handle the Learning Phase and creative fatigue. Use when a user is working on Meta, Facebook, or Instagram ads.
用 Codex 或 Claude 帮你安装 复制这段 Prompt，粘贴到 Codex、Claude 或其他助手里，让它检查 Skill 页面并帮你完成安装。
基于 SOC 职业分类
Expand targeting without wrecking CPA — lookalike ladders, seed quality, audience layering, and exclusion hygiene across platforms. Use when a user wants to scale beyond exhausted audiences, build lookalikes, fix audience fatigue, or set up exclusion lists.
Build a post-cookie first-party data strategy — Enhanced Conversions, server-side tracking, Consent Mode v2, and activating owned data for targeting. Use when a user wants to recover lost conversion data, set up Enhanced Conversions or CAPI, implement consent mode, or plan for cookie deprecation.
Verify that ad campaigns actually target the geographies they claim — location criteria exist, presence-only matching is set, and click geography matches intent. Use when auditing campaigns, investigating cheap clicks or missing conversions, or reviewing any campaign before and after launch.
Diagnose and improve Google Ads Quality Score — Expected CTR, Ad Relevance, and Landing Page Experience — to cut CPCs and lift Ad Rank. Use when CPCs look high for the vertical, impression share is capped by rank, or keywords sit at QS 5 and below.
Optimize Google Shopping — product feed quality, titles, Merchant Center disapprovals, supplemental feeds, custom-label segmentation, and Shopping vs Performance Max structure. Use when Shopping impression share is low, products are disapproved, or feed titles and labels need work.
Design and run incrementality tests that measure true lift from ads — geo holdouts, platform lift studies, significance math, and iCPA decisions. Use when a user wants to know whether ads actually cause conversions, design a holdout test, or decide budget based on real lift.
| name | platform-meta |
| description | Operate Meta (Facebook and Instagram) Ads through Synter — read and build campaigns with the right objective, ad-set structure, audiences, and creative, and handle the Learning Phase and creative fatigue. Use when a user is working on Meta, Facebook, or Instagram ads. |
How Meta is shaped and how to operate it through Synter. Reads are free; anything that spends money waits for explicit approval.
Confirm the account first: list_connected_accounts. Use the real ID the tool returns; never invent one. Not connected → run the connect skill.
Campaign (objective) → ad set (audience, budget, placements, schedule) → ad (creative). The objective is chosen once at the campaign level and shapes everything below it, so pick it from the conversion that defines success, not by habit.
build_lookalike_audience and attach with attach_audience; find reachable signals with find_audience_signals.list_campaigns(platform="meta") for the list and IDs. pull_meta_ads_performance(days=..., level="campaign") for top line, level="ad-set" for audience and budget detail, level="ad" for creative performance.
create_campaign_plan → upsert_plan_entity per campaign / ad set / ad → forecast_campaign. Generate creative with generate_image_ad, generate_video_ad, generate_ugc_ad, or the creative skill; apply brand voice from ${CLAUDE_PLUGIN_ROOT}/context/brand-and-safety.md. Run campaign-preflight, then execute_campaign_plan + enable_campaign on approval.
verify_pixel_ownership, ga4_list_conversions. Blind spend is worse than no spend.update_campaign_budget, pause with pause_campaign. Start conservative; scale winners with the optimize skill.list_campaigns and report the real IDs.