菜单
TikTok Ads playbook — campaign structure, objectives, Spark Ads, audiences, and native video creative. Use when planning, reading, auditing, or launching TikTok Ads, or porting a campaign to TikTok.
用 Codex 或 Claude 帮你安装 复制这段 Prompt，粘贴到 Codex、Claude 或其他助手里，让它检查 Skill 页面并帮你完成安装。
基于 SOC 职业分类
Expand targeting without wrecking CPA — lookalike ladders, seed quality, audience layering, and exclusion hygiene across platforms. Use when a user wants to scale beyond exhausted audiences, build lookalikes, fix audience fatigue, or set up exclusion lists.
Build a post-cookie first-party data strategy — Enhanced Conversions, server-side tracking, Consent Mode v2, and activating owned data for targeting. Use when a user wants to recover lost conversion data, set up Enhanced Conversions or CAPI, implement consent mode, or plan for cookie deprecation.
Verify that ad campaigns actually target the geographies they claim — location criteria exist, presence-only matching is set, and click geography matches intent. Use when auditing campaigns, investigating cheap clicks or missing conversions, or reviewing any campaign before and after launch.
Diagnose and improve Google Ads Quality Score — Expected CTR, Ad Relevance, and Landing Page Experience — to cut CPCs and lift Ad Rank. Use when CPCs look high for the vertical, impression share is capped by rank, or keywords sit at QS 5 and below.
Optimize Google Shopping — product feed quality, titles, Merchant Center disapprovals, supplemental feeds, custom-label segmentation, and Shopping vs Performance Max structure. Use when Shopping impression share is low, products are disapproved, or feed titles and labels need work.
Design and run incrementality tests that measure true lift from ads — geo holdouts, platform lift studies, significance math, and iCPA decisions. Use when a user wants to know whether ads actually cause conversions, design a holdout test, or decide budget based on real lift.
| name | platform-tiktok |
| description | TikTok Ads playbook — campaign structure, objectives, Spark Ads, audiences, and native video creative. Use when planning, reading, auditing, or launching TikTok Ads, or porting a campaign to TikTok. |
Native, sound-on, creator-style video is the product. Structure is campaign → ad group → ad.
list_connected_accounts to confirm the org and account, then list_campaigns(platform="tiktok").pull_tiktok_ads_performance(days=7) for spend, clicks, and CPA per campaign. tiktok_ads_get_insights for detailed video metrics (views, watch time, completion).find_audience_signals to size who is reachable and build_lookalike_audience from a seed.generate_video_ad / generate_ugc_ad; apply brand voice from ${CLAUDE_PLUGIN_ROOT}/context/brand-and-safety.md. Test several hooks, not one polished film. See the creative-testing skill.create_campaign_plan + upsert_plan_entity; forecast_campaign for reach and CPA. Run campaign-preflight before launch: geo, tracking (verify_pixel_ownership), sane budgets.execute_campaign_plan, then enable_campaign. Nothing that spends money goes live without the user's clear go.list_campaigns(platform="tiktok") and report the real ID. Start conservative; scale winners with the optimize skill.Porting a campaign here from another platform (e.g. Google Search)? Search keywords have no twin on TikTok. Translate intent into audience signals and creative. Use the replicate skill.