菜单
Write platform-specific video ad scripts with second-by-second timing marks — YouTube bumpers and pre-roll, TikTok native, Reels, and 30s narrative ads. Use when writing video scripts, storyboarding an ad, improving hook rates, or briefing video generation.
用 Codex 或 Claude 帮你安装 复制这段 Prompt，粘贴到 Codex、Claude 或其他助手里，让它检查 Skill 页面并帮你完成安装。
基于 SOC 职业分类
Expand targeting without wrecking CPA — lookalike ladders, seed quality, audience layering, and exclusion hygiene across platforms. Use when a user wants to scale beyond exhausted audiences, build lookalikes, fix audience fatigue, or set up exclusion lists.
Build a post-cookie first-party data strategy — Enhanced Conversions, server-side tracking, Consent Mode v2, and activating owned data for targeting. Use when a user wants to recover lost conversion data, set up Enhanced Conversions or CAPI, implement consent mode, or plan for cookie deprecation.
Verify that ad campaigns actually target the geographies they claim — location criteria exist, presence-only matching is set, and click geography matches intent. Use when auditing campaigns, investigating cheap clicks or missing conversions, or reviewing any campaign before and after launch.
Diagnose and improve Google Ads Quality Score — Expected CTR, Ad Relevance, and Landing Page Experience — to cut CPCs and lift Ad Rank. Use when CPCs look high for the vertical, impression share is capped by rank, or keywords sit at QS 5 and below.
Optimize Google Shopping — product feed quality, titles, Merchant Center disapprovals, supplemental feeds, custom-label segmentation, and Shopping vs Performance Max structure. Use when Shopping impression share is low, products are disapproved, or feed titles and labels need work.
Design and run incrementality tests that measure true lift from ads — geo holdouts, platform lift studies, significance math, and iCPA decisions. Use when a user wants to know whether ads actually cause conversions, design a holdout test, or decide budget based on real lift.
| name | video-ad-scriptwriter |
| description | Write platform-specific video ad scripts with second-by-second timing marks — YouTube bumpers and pre-roll, TikTok native, Reels, and 30s narrative ads. Use when writing video scripts, storyboarding an ad, improving hook rates, or briefing video generation. |
A video ad is won or lost in the first 3 seconds; write the hook first, fit the format's clock exactly, and end on brand plus CTA.
Before writing a line, pin down: product, objective (awareness / consideration / conversion), audience, single key message, platform, format length, tone, and CTA. One message per video. If the concept needs two messages, that is two videos — test them with creative-testing.
Match hook type to objective: emotional or visual for awareness, problem/question for consideration ("Tired of X?"), offer/urgency for conversion, recognition for retargeting ("Still thinking about it?").
Script every second. Each beat gets VISUAL, VO or TALENT line, and SUPER (on-screen text). Most feed viewers watch muted, so supers must carry the message alone. Voiceover pace 140-160 wpm; word budgets that actually fit:
| Duration | VO words | On-screen text |
|---|---|---|
| 6s | 12-18 | 4-8 words |
| 15s | 35-45 | 8-15 words |
| 30s | 70-85 | 15-25 words |
| 60s | 140-160 | 25-40 words |
Example beat:
[0:08-0:12] PRODUCT INTRO
VISUAL: chaos dissolves into clean dashboard (satisfying transition)
VO: "Meet [Product]."
SUPER: [Product name + 3-word tagline]
Keep text out of platform UI zones on 9:16: top 15% and bottom 25% of frame.
Hook rate = viewers past 3 seconds. Rough health lines: under 25% on YouTube skippable or Reels is weak, 30%+ on TikTok is baseline, 50%+ is strong. Techniques, in impact order: movement in frame within 0.5s, a human face close-up, on-screen text at 0.0s (not delayed), voice starting immediately with no music intro, open loops that tease a payoff.
Test hooks systematically: same body, 3-5 different first-3-second openings, identical targeting, kill the losers once each has enough impressions to judge, then iterate new hooks against the winner. creative-testing covers the mechanics; kill-scale-rules covers when a variant has earned a verdict.
generate_video_ad (or generate_ugc_ad for creator-style delivery — see ugc-creative-brief for that format's rules).upload_creative; confirm what is actually live with get_ad_readback.pull_<platform>_ads_performance for CTR and CPA, tiktok_ads_get_insights for TikTok video metrics (watch time, completion). Judge hooks on retention, not just CTR.