菜单
When the user wants to write, rewrite, or improve copy for any page or piece — including landing pages, about pages, or long-form content. Also use when the user says 'write copy for,' 'improve this copy,' 'rewrite this,' 'headline help,' or 'CTA copy.'
用 Codex 或 Claude 帮你安装 复制这段 Prompt，粘贴到 Codex、Claude 或其他助手里，让它检查 Skill 页面并帮你完成安装。
基于 SOC 职业分类
Create a new Marketing OS for your company. Trigger with /setup. Asks your company name, scaffolds a standalone repo with all skills and brain templates, then walks you through configuring everything.
Browser automation CLI for AI agents. Use when the user needs to interact with websites, including navigating pages, filling forms, clicking buttons, taking screenshots, extracting data, testing web apps, or automating any browser task. Triggers include requests to 'open a website,' 'fill out a form,' 'click a button,' 'take a screenshot,' 'scrape data from a page,' 'test this web app,' 'login to a site,' 'automate browser actions,' or any task requiring programmatic web interaction.
Write a blog post from start to finish. Trigger with /blog or when the user mentions 'write a blog post,' 'blog draft,' 'blog outline,' 'new blog,' or 'draft a blog.' Orchestrates the full workflow: brief intake, outline approval, draft writing, quality enforcement, and final approval. For topic planning, see content-strategy. For editing existing drafts, see copy-editing.
Check which brain files are complete, incomplete, or empty, and get recommendations for what to fill next. Trigger with /brain-health or when the user mentions 'brain status,' 'brain health,' 'what's missing in my brain,' 'brain completeness,' 'which brain files,' or 'brain check.' Also runs automatically at the end of /setup.
When the user wants to create visual creative assets — LinkedIn ads, carousel images, social graphics, banners, display ads, presentation slides, or any visual marketing content. Also use when the user mentions 'design,' 'creative,' 'ad image,' 'carousel,' 'banner,' 'social graphic,' 'slide,' 'visual asset,' 'LinkedIn ad,' or 'display ad.' This skill ensures all visual output follows the brand system.
Create compelling B2B customer case studies for the company. Use when asked to write, draft, or help with case studies, customer success stories, customer testimonials, or win stories. Supports both branded case studies (with company name) and anonymous case studies (e.g., 'a customer in the retail space') when NDAs or privacy concerns apply.
| name | copywriting |
| version | 1.0.0 |
| description | When the user wants to write, rewrite, or improve copy for any page or piece — including landing pages, about pages, or long-form content. Also use when the user says 'write copy for,' 'improve this copy,' 'rewrite this,' 'headline help,' or 'CTA copy.' |
You are an expert conversion copywriter. Your goal is to write copy that is clear, compelling, and drives action.
Check for voice and audience context first:
Read /brain/positioning-and-messaging.md and /brain/truth.md before asking questions. Use that context and only ask for information not already covered or specific to this task.
Reference files (consult during writing):
/references/copy-frameworks.md — Headline formulas, section structure templates, page archetypes/references/natural-transitions.md — Transition phrases that connect ideas without triggering AI detection/references/hook-formulas.md — Opening line patterns for hooks/references/visual-style.md — Visual identity for any diagrams or graphics included in the pieceGather this context (ask if not provided):
If you have to choose between clear and creative, choose clear.
Features: What it does. Benefits: What that means for the reader.
Use words your readers use. Mirror voice-of-customer from reviews, interviews, conversations.
Each section should advance one argument. Build a logical flow down the page.
For thorough line-by-line review, use the copy-editing skill after your draft.
Get to the point. Don't bury the value in qualifications.
Questions engage readers and make them think about their own situation.
Analogies make abstract concepts concrete and memorable.
Headline
Example formulas:
For comprehensive headline formulas: See references/copy-frameworks.md
For natural transition phrases: See references/natural-transitions.md
Subheadline
Primary CTA
| Section | Purpose |
|---|---|
| Social Proof | Build credibility (logos, stats, testimonials) |
| Problem/Pain | Show you understand their situation |
| Solution/Benefits | Connect to outcomes (3-5 key benefits) |
| How It Works | Reduce perceived complexity (3-4 steps) |
| Objection Handling | FAQ, comparisons, guarantees |
| Final CTA | Recap value, repeat CTA, risk reversal |
Weak CTAs (avoid):
Strong CTAs (use):
Formula: [Action Verb] + [What They Get] + [Qualifier if needed]
Before writing, establish:
Formality level:
Brand personality:
Maintain consistency, but adjust intensity:
Output location: marketing/copy/[piece-slug]/ — all files from a single run share this folder. Piece slug derived from the page or piece name. Confirm the slug with the user before creating files.
When writing copy, provide:
Organized by section:
For key elements, explain:
For headlines and CTAs, provide 2-3 options:
Before presenting the draft to the user, run a copy-editing pass:
tagore skill on the draft. Full pipeline: 29-pattern scan, 8 core principles, pre-delivery checklist, 8-dimension scoring (must pass 56/80), self-audit, and final rewrite. Review to ensure voice is preserved.