e5-real-skills

Guidance for planning and executing ABM field events—including dinners, lunches, activations, and suite sponsorships—to build pipeline and deepen relationships with target accounts

Guides marketers through ABM program design, pipeline attribution, and sales-marketing alignment decisions; trigger when working on account selection, attribution models, lead qualification frameworks, or pipeline accountability metrics.

Guidance for planning, executing, and measuring account-based marketing (ABM) programs in B2B; trigger when a user asks about ABM strategy, target account selection, ABM measurement, account-level personalization, or sales-marketing alignment for named accounts.

Guidance for selecting, structuring, and managing relationships with marketing agencies, freelancers, and external vendors — trigger when a user is evaluating, hiring, briefing, or managing an external marketing partner.

Guidance for marketing leaders on adopting AI tools, enabling teams, structuring workflows, and navigating the human-vs-AI creative tradeoff in B2B marketing contexts

Guidance for using AI tools to create, repurpose, and distribute B2B marketing content—covering workflows, quality guardrails, tool-specific tactics, and where expert opinion diverges on AI's proper role in content creation.

Guides marketers on how to adopt AI tools responsibly, govern their use, and build organizational capability — trigger when a user asks about AI rollout strategy, team enablement, data privacy, ethical use, or building an AI-ready culture.

Guidance for using AI to extract intelligence from sales calls, personalize outbound outreach, build sales enablement tools, and automate CRM workflows — trigger when a marketer needs to apply AI to sales data, prospecting, or sales-marketing alignment.

Helps marketers optimize content and brand presence for AI-powered search engines, LLM citations, and answer engine visibility (AEO). Trigger when a user asks about ranking in ChatGPT, Perplexity, or Google AI Overviews; optimizing content for LLM citation; tracking brand mentions in AI search; or adapting SEO strategy for an AI-driven search landscape.

Guides marketers through building, structuring, and managing AI workflows and agents for marketing automation — trigger when a user wants to automate a marketing process, build an AI agent, design a prompt workflow, or scale content production with AI tools.

Guidance on building and leveraging analyst relationships (Gartner, Forrester, IDC) to drive credibility, category consensus, and differentiation in B2B markets

Guides marketers through measuring true marketing impact—covering incrementality testing, attribution model selection, geo-lift experiments, and how to avoid common measurement traps. Trigger when a user asks how to prove marketing ROI, measure a specific channel, set up attribution infrastructure, or resolve marketing-sales credit disputes.

Guidance for B2B marketers building owned audiences through content, social media, email lists, and community — trigger when a user asks about growing followers, building an email list, newsletter strategy, content flywheels, or converting audience into community.

Guides Claude to help B2B marketers understand, map, and respond to how modern B2B buyers actually make decisions — covering buying committees, awareness stages, status quo inertia, emotional dynamics, and sales cycle length

Guides B2B marketers on building brand awareness, creating demand-generating content, and structuring content strategy across channels—trigger when a user needs help with content planning, brand building, demand creation, social media strategy, SEO, podcasts, influencer programs, email marketing, or gating decisions.

Guides marketers through brand awareness campaigns, creative differentiation, event strategy, and attention-generating tactics; trigger when a user needs help standing out, building brand equity, or designing creative executions.

Guidance for measuring brand awareness, justifying brand investment, and connecting brand activities to business outcomes in B2B marketing contexts

Guides marketers through decisions about category creation, category naming, problem ownership, and market positioning strategy; trigger when a user is deciding whether to create a new category, name a category, or differentiate in a crowded market

Guidance for measuring marketing channel performance and campaign ROI across paid, organic, social, email, events, content, and community — including attribution approaches, metric selection, and stakeholder reporting. Trigger when a user asks how to measure, track, attribute, or report on any marketing channel or campaign type.

Guides marketers on selecting, sequencing, evaluating, and optimizing marketing channels for B2B companies — trigger when a user is deciding which channels to invest in, how to allocate budget across channels, or how to build a channel mix from scratch.

Guidance for marketing leaders navigating the CMO role—defining scope, managing career transitions, onboarding into new positions, and avoiding common failure modes. Trigger when a user asks about CMO responsibilities, career advancement, new role onboarding, or marketing leadership development.

Best practices for cold email outbound strategy, messaging, deliverability, and personalization — trigger when a user asks for help writing, auditing, or scaling cold outbound email campaigns.

Guidance for B2B marketers building, launching, managing, and scaling professional communities — trigger when a user asks about community strategy, community platforms, member engagement, community events, or measuring community success.

Guidance for driving meaningful engagement, reducing churn, and building trust in a B2B professional community — trigger when planning community programming, onboarding flows, events, or engagement metrics.

Guidance for setting up and enforcing community standards, managing membership quality, and maintaining a healthy member experience in B2B communities

Guidance on structuring marketing compensation, recognition programs, and incentive alignment to drive retention, cross-functional collaboration, and business outcomes — trigger when a user is designing comp plans, negotiating salary, building recognition programs, or aligning team incentives.

Helps marketers build, organize, and activate competitive intelligence—covering research methods, positioning frameworks, sales enablement formats, and automated monitoring workflows. Trigger when a user needs to understand their competitive landscape, develop competitive positioning, enable sales against competitors, or set up ongoing competitive monitoring.

Guides Claude to help B2B marketers develop, articulate, and execute competitive positioning strategy—covering ownable ideas, brand differentiation, ICP definition, messaging frameworks, and narrative development. Trigger when users ask about positioning, differentiation, competitive strategy, messaging, brand building, or how to stand out in crowded markets.

Guides Claude in helping B2B marketers distribute content across channels, repurpose assets into multiple formats, and build scalable content systems that maximize reach without proportional production effort.

Helps marketers generate, source, and validate B2B content ideas using customer signals, internal data, social listening, and AI tools — trigger when planning content calendars, brainstorming campaigns, or identifying audience pain points

Guidance on how to measure content performance, choose attribution models, and present marketing data to stakeholders — trigger when a user is building a content measurement framework, choosing between attribution approaches, or reporting on content ROI.

Guidance for planning, producing, managing, and distributing B2B marketing content at scale—trigger when a user needs help with content workflows, AI-assisted production, team structure, scheduling, or editorial processes.

Guides Claude in helping B2B marketers develop content strategies, editorial frameworks, content calendars, format selection, messaging architecture, and distribution planning—trigger when a user is planning, structuring, or evaluating their content program.

Guidance on writing, editing, structuring, and refining B2B marketing copy across formats—use when helping with any copywriting task including ads, emails, landing pages, social posts, video scripts, or messaging frameworks.

Guides Claude in helping marketers generate, structure, and pressure-test creative ideas — covering ideation techniques, brainstorm facilitation, AI-assisted workflows, and frameworks for finding conflict and originality.

Guidance for B2B marketers on developing, producing, testing, and iterating on creative assets across paid, organic, video, and brand channels—trigger when working on ad creative, campaign ideation, brand differentiation, video content, or creative team workflows.

Guidance for building and scaling creator-led content programs, including how to recruit creators, structure partnerships, reduce production friction, and amplify creator content — triggered when a marketer is designing or operating a creator/UGC program.

Guidance for building and running a B2B conversion rate optimization program — covering research frameworks, testing strategy, CTA design, metrics, reporting, and organizational setup. Trigger when a user asks about improving conversion rates, CRO program structure, landing page optimization, email CTAs, or testing methodology.

Guidance for aligning marketing, product, sales, CS, and engineering around product launches and campaign planning — trigger when planning a launch, coordinating cross-functional stakeholders, or building a launch process from scratch.

Guidance for building and scaling customer advocacy programs, including case studies, reviews, referrals, community, and KOL activation — trigger when a marketer needs to generate social proof, mobilize happy customers, or build a formal advocacy function.