| name | webinar-blog-intro |
| description | When the user wants the pre-event blog post that introduces a webinar topic and speakers. Trigger phrases include "webinar blog", "pre-event blog", "blog intro", "webinar blog post", "intro blog for webinar", "write the webinar blog". Run this AFTER the brief is filled out. |
| metadata | {"version":"0.1.0"} |
Webinar Blog Intro
Draft the pre-event blog post that introduces the webinar topic and speakers. This is a Cerkl-published blog that lives on the Cerkl site and links to the webinar registration page.
Prerequisites
- Brief is filled out (especially: title, key learnings, partner perspective, target audience)
- Tracking URL
cerkl_email exists (or whichever URL the blog will link to — confirm with user)
- Speaker bios are settled (raw or polished from
webinar-registration-page)
What to produce
A blog post following the Cerkl SEO blog structure:
- Title — SEO-friendly, problem-led. Should match a query the Foundations ICP would search.
- Meta description — 150–160 chars, includes the date and the partner name.
- Intro (3–4 short paragraphs) — establishes the problem, hints at the cost of getting it wrong.
- What this webinar covers — 3–4 bullet outcomes, mirrors the brief's "What Attendees Will Learn".
- Why this matters now — connects the topic to a current trend, regulation, or shift.
- Meet the speakers — 2 short paragraphs (Cerkl presenter + partner), focused on relevance to the topic.
- CTA section — register link with date, time, and giveaway mention.
Cerkl context to apply
- Foundations ICP language: write for the pre-evaluation buyer. Avoid category-aware framing ("internal communications platforms").
- Diagnosis-and-guiding-policy alignment: per the marketing guiding policy, content should lead with the problem the buyer is living with, not the product category.
- SEO: title and meta should target a problem-led search query, not a brand or category query.
Reference
- The Cerkl SEO blog writing guides — load the channel CLAUDE.md to invoke them:
/Users/travisfoster/claude-code/cerkl/marketing/channels/seo-blog/CLAUDE.md
/Users/travisfoster/claude-code/cerkl/marketing/channels/seo-blog/skills/seo-blog-drafting/SKILL.md
Output
Write to <speaker-slug>-blog-intro.md in the event folder. After approval, the user publishes to the Cerkl site (manual).
Push update
After producing the blog draft, append an update block to the relevant file in personal-assistant/projects/. See ../../CLAUDE.md for the protocol.