菜单
Verify that video assets are uploaded for Performance Max and Demand Gen campaigns.
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基于 SOC 职业分类
| name | skill-036-video-asset-presence |
| description | Verify that video assets are uploaded for Performance Max and Demand Gen campaigns. |
| allowed-tools | Read, Grep, Glob |
Performance Max and Demand Gen serve across video placements (YouTube, Discover, Gmail). Without video assets, Google auto-generates low-quality videos from images, which typically underperform. Providing custom video assets gives control over brand messaging and improves video inventory performance.
Data Source: Custom GAQL Required
Standard export does not include video asset details.
GAQL Query (video assets):
SELECT
asset.id,
asset.name,
asset.type,
asset.youtube_video_asset.youtube_video_id,
asset.youtube_video_asset.youtube_video_title,
customer_asset.status
FROM customer_asset
WHERE asset.type = 'YOUTUBE_VIDEO'
GAQL Query (PMax asset groups):
SELECT
campaign.name,
asset_group.name,
asset_group_asset.asset,
asset_group_asset.field_type,
asset_group_asset.status
FROM asset_group_asset
WHERE campaign.advertising_channel_type = 'PERFORMANCE_MAX'
AND asset_group_asset.field_type = 'YOUTUBE_VIDEO'
Run via /google-ads:get-custom with query name video_assets.
| Condition | Severity |
|---|---|
| PMax campaign without videos | Critical |
| Demand Gen without videos | Critical |
| Asset group without videos | Warning |
| Only horizontal videos (no 9:16 or 1:1) | Warning |
| Video > 60 seconds | Warning |
Short (default):
## Video Asset Audit
**Account:** [Name] | **PMax/DemandGen:** [X] | **Without Videos:** [Y]
### Critical ([Count])
- **[Campaign]** (PMax): 0 videos -> Upload 16:9 + 9:16 + 1:1 (15-30s each)
### Warnings ([Count])
- **[Campaign]**: Only horizontal videos -> Add vertical (9:16)
### Coverage
| Campaign Type | Campaigns | With Videos | Status |
|---------------|-----------|-------------|--------|
| Performance Max | X | X | OK/Missing |
| Demand Gen | X | X | OK/Missing |
### Recommendations
1. [Priority action]
Detailed adds:
Verify that Search, Display, Shopping, Video, and Performance Max campaigns are never mixed in ways that compromise optimization signals.
Ensure branded and non-branded keywords live in separate campaigns with independent budgets and targets.
Audit naming conventions across all campaigns, ad groups, and labels for a standardized taxonomy.
Evaluate whether each ad group contains tightly themed, closely related keywords (ideally 5-20 per group).
Segment and analyze Search Partners performance separately from Google Search.
Check whether Search campaigns have inadvertently opted into the Google Display Network.