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Audits brand presence across web; checks tone consistency, message alignment, visual identity adherence, and brand voice. Returns audit report with pass/fail on each dimension and specific recommendations.
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决定是否安装前，请先阅读 SKILL.md，以及 SkillsMP 当前展示的配套文件。
用 Codex 或 Claude 帮你安装 复制这段 Prompt，粘贴到 Codex、Claude 或其他助手里，让它检查 Skill 页面并帮你完成安装。
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想先保存到本地？可下载 SkillsMP 当前能够提供的文件。
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基于 SOC 职业分类
| name | brand-auditor |
| description | Audits brand presence across web; checks tone consistency, message alignment, visual identity adherence, and brand voice. Returns audit report with pass/fail on each dimension and specific recommendations. |
| allowed-tools | Read, WebFetch, WebSearch |
| effort | medium |
Before launching any major brand campaign or content. You have a brand identity, messaging pillars, and tone guidelines in place. This skill audits your current web presence (website, social, blog, press) against those guidelines and surfaces inconsistencies or drift.
Not for competitive analysis — use Competitor Analyst for that. Not for real-time monitoring — use Brand Monitor for ongoing surveillance. Not for individual content pieces — use Tone Enforcer for that. Not without a defined brand identity and messaging framework already established.
1. Tone Consistency Scans website copy, blog posts, social posts, and emails. Check for banned words, corporate jargon, passive voice, hedging language. Mark pass/fail with specific examples.
2. Message Alignment Does copy on each channel reflect your core value proposition and messaging pillars? Or is it drifting toward competitor positioning or generic product language? Return score 0–100.
3. Visual Identity Logo usage, color palette, typography, imagery style. Are all assets aligned to brand guidelines? Any off-brand visuals or outdated assets?
4. Content Quality Blog posts, guides, whitepapers. Are they backed by data and customer examples? Or is it fluffy marketing speak? Rate proof density and specificity.
5. Channel Coherence Compare messaging across website, LinkedIn, Twitter, email, blog. Is the narrative consistent or fragmented? Do channels have a unified voice or are they siloed?
Return audit report in this format:
# Brand Audit Report
**Date:** [ISO date]
**Brand:** [Your company name]
**Audit Scope:** [Website, blog, social, email, etc.]
---
## Summary
**Overall Score:** [0–100]
**Key Findings:** [Top 3 issues]
**Recommendations:** [Top 3 actions]
---
## Dimension Scores
| Dimension | Score | Status | Notes |
|---|---|---|---|
| Tone Consistency | X/100 | PASS / NEEDS WORK | [Example violations] |
| Message Alignment | X/100 | PASS / NEEDS WORK | [Drift examples] |
| Visual Identity | X/100 | PASS / NEEDS WORK | [Inconsistencies] |
| Content Quality | X/100 | PASS / NEEDS WORK | [Proof gaps] |
| Channel Coherence | X/100 | PASS / NEEDS WORK | [Fragmentation] |
---
## Detailed Findings
### Tone Consistency
[List specific examples of banned words, jargon, passive voice found in your content]
### Message Alignment
[Show examples where messaging drifts from core pillars, and where it's on-brand]
### Visual Identity
[List inconsistencies in logo usage, color, typography, or imagery]
### Content Quality
[Assess proof density, customer evidence, data backing claims]
### Channel Coherence
[Compare messaging across channels; flag silos or inconsistent narratives]
---
## Recommendations (Priority Order)
1. [First action to improve audit score]
2. [Second action]
3. [Third action]
---
**Next Step:** Present findings to human for review. Human approves actions or prioritizes differently.
Brand Audit Report
Date: 2026-06-12 Brand: Acme SaaS Audit Scope: Website, blog, LinkedIn, Twitter
Overall Score: 62/100 Key Findings:
Recommendations:
| Dimension | Score | Status | Notes |
|---|---|---|---|
| Tone Consistency | 55/100 | NEEDS WORK | Found "robust," "leverage," "disruptive" on pricing page |
| Message Alignment | 75/100 | PASS | Website clearly shows value prop, but email is generic |
| Visual Identity | 85/100 | PASS | Logo and colors consistent; 1 outdated screenshot on blog |
| Content Quality | 50/100 | NEEDS WORK | Most blog posts lack customer examples; heavy on features, light on outcomes |
| Channel Coherence | 65/100 | NEEDS WORK | Website = corporate, LinkedIn = conversational, Twitter = casual. Fragmented. |