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Real-time monitoring of brand mentions, competitor moves, and customer sentiment across web. Flags reputation risks, opportunities, and market shifts. Scheduled daily or triggered on demand.
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基于 SOC 职业分类
| name | brand-monitor |
| description | Real-time monitoring of brand mentions, competitor moves, and customer sentiment across web. Flags reputation risks, opportunities, and market shifts. Scheduled daily or triggered on demand. |
| allowed-tools | WebSearch, Exa |
| effort | medium |
Daily (scheduled) or on-demand when you need to check brand health, monitor competitor moves, or assess market sentiment. This skill scans the web for brand mentions, customer reviews, competitor announcements, and industry shifts. Flags risks and opportunities in real-time.
Not for competitive deep-dives — use Competitor Analyst for that. Not for one-time research — this is ongoing surveillance. Not without a defined brand name and 3–5 key competitor names.
1. Brand Mentions Your company name mentioned online: news articles, blogs, social media, review sites, forums. Track volume, sentiment, and context. Flag negative or false claims immediately.
2. Customer Reviews & Sentiment G2, Capterra, Reddit, Twitter, Product Hunt: What are customers saying about you? Positive/negative sentiment trends. Common complaints or praise patterns.
3. Competitor Moves Announcements, funding, hiring, product launches, messaging changes, pricing updates. What are competitors doing? How does it affect your positioning?
4. Market Trends & News Industry shifts, regulatory changes, analyst reports, trending topics. How do these affect your messaging? New opportunities or threats?
5. Social Media Activity Mentions across Twitter, LinkedIn, Reddit. Who's talking about you or your competitors? Conversations to join? Influencers discussing your space?
Return monitoring report as:
# Brand Monitor Report
**Date:** [ISO date]
**Monitoring Period:** [Last 24 hours / Last week / Last month]
---
## Brand Mentions
**Volume:** X new mentions (↑/↓ vs. previous period)
**Sentiment:** Positive X%, Neutral Y%, Negative Z%
### Positive Mentions
- [Mention 1]: [Source] — [Context]
- [Mention 2]: [Source] — [Context]
### Neutral Mentions
- [Mention 1]: [Source] — [Context]
### Negative Mentions ⚠️
- [Mention 1]: [Source] — [Context] — **Action needed?** [Risk assessment]
---
## Customer Sentiment & Reviews
**G2 Rating:** X.X/5 (↑/↓ vs. last check)
**Capterra Rating:** X.X/5
**Trending Feedback:**
- Positive: [Most common praise]
- Negative: [Most common complaint]
### Recent Reviews
- [Customer name]: X/5 — "[Quote about feature/issue]"
---
## Competitor Moves
| Competitor | Move | Date | Relevance to Us | Action? |
|---|---|---|---|---|
| [Name] | [Announcement/Launch/Pricing] | [Date] | [Affects our positioning?] | [Our response needed?] |
---
## Market News & Trends
- [Trend/News]: [Description] — [Impact on our messaging?]
- [Regulatory change]: [What changed] — [Compliance impact?]
- [Analyst report]: [Finding] — [Affects our positioning?]
---
## Opportunities Flagged
- [Opportunity 1]: [What we could capitalize on]
- [Opportunity 2]: [What we could capitalize on]
---
## Risks Flagged ⚠️
- [Risk 1]: [Potential issue] — **Severity:** [HIGH / MEDIUM / LOW] — **Action:** [What to do]
- [Risk 2]: [Potential issue] — **Severity:** [HIGH / MEDIUM / LOW] — **Action:** [What to do]
---
## Next Steps
1. [Action 1]
2. [Action 2]
3. [Action 3]
---
**Next Step:** Review report. Approve response plan or escalate risks to leadership.
Brand Monitor Report
Date: 2026-06-12 Monitoring Period: Last 7 days
Volume: 18 new mentions (↑ 35% vs. previous week)
Sentiment: Positive 72%, Neutral 17%, Negative 11%
G2 Rating: 4.6/5 (↑ from 4.5 last week)
Capterra Rating: 4.4/5 (stable)
Trending Feedback:
| Competitor | Move | Date | Relevance to Us | Action? |
|---|---|---|---|---|
| CompetitorA | Launched "Enterprise Security" bundle | June 8 | Directly targeting our message | Monitor pricing, consider messaging response |
| CompetitorB | Hired Chief Product Officer (ex-Google) | June 10 | Signals product investment | Could accelerate feature launches; monitor for new releases |
| CompetitorC | Announced $30M funding, "expanding into APAC" | June 11 | Market expansion, not direct threat | No action needed; opportunity to grow US presence |