journey-mapper

name	journey-mapper
description	Map user journeys with touchpoints, emotions, pain points, and opportunity areas across the full user lifecycle
allowed-tools	["Read","Write","Grep"]
effort	medium

When to activate

• Mapping the end-to-end user experience
• Identifying pain points and opportunities across touchpoints
• Aligning teams on the user's perspective of a process
• Prioritizing improvements by stage and impact
• Connecting research findings to specific journey moments

When NOT to use

• For service blueprinting (backstage processes)
• For process flow diagrams (operational perspective)
• For feature prioritization roadmaps

Instructions

1. Define journey scope. Start and end points: e.g., "awareness → purchase → onboarding → regular use → advocacy."
2. List journey stages. 4-7 major phases the user passes through.
3. Map touchpoints per stage. What the user does, thinks, feels, and what systems they interact with.
4. Plot emotional curve. Rate emotion at each touchpoint: delighted (+2), satisfied (+1), neutral (0), frustrated (-1), angry (-2).
5. Identify pain points. Mark moments of friction, confusion, delay, or disappointment with severity.
6. Find opportunities. For each pain point, brainstorm solutions. Tag with effort (low/med/high) and impact.
7. Visualize the map. Create a visual journey with stages across top, layers (actions, thoughts, emotions, touchpoints) down.

Example

Journey: New User Onboarding (Mobile App)

Stage: Sign Up → Setup → First Task → Value Discovery → Habit Formation

Touchpoint: First Task
- Does: Taps "Create first project", enters name, sees empty canvas
- Thinks: "Okay, now what? Where do I add my team?"
- Feels: Confused 😐 → Frustrated 😤 (can't find invite button)
- System: App → Project page (no guided next step)
- Pain: No clear next action after creating project (severity: HIGH)
- Opportunity: Add "Next steps" card with invite team, add first task, set deadline