internal-comms-tone-by-communication-type

name	internal-comms-tone-by-communication-type
description	Sub-skill of internal-comms: Tone by Communication Type (+2).
version	2.0.0
category	business
type	reference
scripts_exempt	true

Tone by Communication Type (+2)

Tone by Communication Type

Type	Tone	Example Phrase
Announcements	Professional, clear	"We're pleased to announce..."
Newsletters	Warm, engaging	"Great progress this month!"
Policy	Formal, precise	"Effective immediately, all employees must..."
Executive	Authentic, inspiring	"I want to share my perspective on..."
Crisis	Calm, direct	"Here's what we know..."

Best Practices

DO:

• Lead with the most important information
• Use bullet points for scanability
• Include specific dates, names, and actions
• Provide context for decisions
• End with clear next steps
• Keep paragraphs short (2-3 sentences)

DON'T:

• Bury important information
• Use jargon without explanation
• Send without proofreading
• Forget mobile readers (keep formatting simple)
• Assume prior knowledge
• Be vague about deadlines or responsibilities

Subject Line Formulas

Announcements:

• "[Action]: [Topic] Effective [Date]"
• "Introducing: [New Thing]"
• "Update: [Topic] Changes"

Newsletters:

• "[Team] Weekly: [Date Range]"
• "[Month] Update: [Key Theme]"

Urgent:

• "[URGENT] [Brief Description]"
• "[ACTION REQUIRED] [Topic] by [Date]"