draft-outreach

name	draft-outreach
description	Create personalized outreach messages by researching prospects and tailoring content before drafting
type	reference
version	1.0.0
category	business
last_updated	"2026-02-03T00:00:00.000Z"
source	https://github.com/anthropics/knowledge-work-plugins
related_skills	["account-research","call-prep","competitive-intelligence","create-an-asset","daily-briefing"]
capabilities	[]
requires	[]
see_also	[]
tags	[]

Draft Outreach Skill Overview

This tool helps create personalized outreach messages by researching prospects first. Here's what it does:

Core Function

The skill follows a three-step process: research the prospect, draft a personalized message, and deliver it through available channels. This skill never sends generic outreach -- it always researches the prospect first to personalize the message.

Key Features

Research Phase:

• Conducts web searches by default
• Integrates with enrichment tools for verified contact info
• Accesses CRM data for relationship history
• Identifies personalization hooks from trigger events, mutual connections, or recent company news

Message Creation: The skill avoids generic patterns like "I hope this email finds you well" or "I'm reaching out because..." Instead, it prioritizes opening with something specific you learned about the prospect.

Output Options:

• Email drafts (if email connector available)
• LinkedIn connection requests and follow-up messages
• Plain text for manual copying

User-Specific Formatting and Governance

For AceEngineer GTM/prospect outreach:

• Keep email drafts plain text by default. Avoid markdown bullets, numbered lists, tables, emoji, decorative separators, and special symbols unless the user explicitly asks for them.
• Optimize outreach drafts for easy copy/edit: use normal paragraphs in the email body, not outline formatting. If listing capabilities, prefer a compact sentence with semicolons over bullets or numbered items.
• Use simple labels such as Subject:, then the email body, then optional Notes for editing: when drafting in a markdown file. Keep the email body itself copy-paste-ready plain text.
• If the user asks to open an outreach markdown file, write the draft to a .md file and open it with VS Code (code path/to/file.md) when available.
• Do not send outreach or imply outreach is authorized until the user approves the final message and attachments.
• Keep named prospect/contact details in the private strategy repository of record; route generic reusable collateral and implementation work to the appropriate delivery repos.

Supported Triggers

Users activate the skill with requests like "draft outreach to [person/company]," "write cold email to [prospect]," or "reach out to [name]."

The tool adapts its approach based on relationship type -- cold outreach, warm introductions, re-engagement, or post-event follow-ups -- each with distinct message templates and tone.