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Creates an executive-ready competitive analysis brief with a 1-slide PPTX summary for leadership presentations. Use when: competitive brief, exec competitive summary, competitive slide, competitive pptx, board competitive update, leadership competitive briefing.
用 Codex 或 Claude 帮你安装 复制这段 Prompt，粘贴到 Codex、Claude 或其他助手里，让它检查 Skill 页面并帮你完成安装。
基于 SOC 职业分类
Customer analytics framework - cohort retention, lifecycle funnels, engagement scoring, segmentation, and behavioral diagnostics for product and CS teams. Use when: customer analytics, cohort analysis, retention curve, engagement score, customer segmentation, behavioral analysis, lifecycle funnel, RFM, activation diagnostics, usage analysis.
Account-Based Marketing playbook builder - tiered account list (1:1, 1:few, 1:many), buying-group mapping, coordinated multi-channel plays per account, and pipeline acceleration plays for in-cycle accounts. Use when: ABM playbook, account-based marketing, target account list, tiered accounts, 1:1 marketing, buying group, named-account strategy, ABM plays, pipeline acceleration, in-cycle account acceleration.
On-demand sales battlecards for live competitive deals - positioning matrix, top objections with responses, trap questions, proof points, and a "do not say" list. Use when: competitor surfaced in deal, sales battlecard, competitive enablement, deal-specific battlecard, objection handling, competitive trap questions, why we win against, why we lose to, displacement playbook.
Customer advocacy program design - advocate identification, reference orchestration, case study pipeline, community amplification, and influence-to-revenue attribution. Use when: customer advocacy, customer reference program, case study program, advocate identification, customer marketing, peer review acceleration, G2 / Gartner Peer Insights, customer-led growth, reference architecture.
Customer Success operating system - segmented coverage model, health scoring, risk playbooks, value reviews, and expansion motions tied to net revenue retention. Use when: customer success strategy, CS operating model, health score, risk playbook, EBR / QBR design, churn prevention, net retention, NRR, GRR, success plan, value realization, customer journey post-sale.
Lead nurture orchestration - multi-track nurture design by intent stage, scoring, behavioral triggers, MQL→SQL handoff, and revival of cold leads. Use when: lead nurture, drip campaign, nurture track, lead scoring, MQL to SQL, lifecycle marketing, nurture sequence, behavioral trigger, lead revival, MQL handoff.
| name | competitive-exec-brief |
| description | Creates an executive-ready competitive analysis brief with a 1-slide PPTX summary for leadership presentations. Use when: competitive brief, exec competitive summary, competitive slide, competitive pptx, board competitive update, leadership competitive briefing. |
Transform competitive intelligence into a polished executive-ready brief with a single PowerPoint slide that tells the competitive story at a glance.
Critical inputs (ask if not provided):
Nice-to-have:
Take the full competitive analysis and distill into 5 executive-ready elements:
| Element | What It Captures | Max Length |
|---|---|---|
| Situation | Current competitive landscape in 2-3 sentences | 50 words |
| Highlights | Top 3 competitive moves/changes since last review | 3 bullets |
| Advantages | Our top 3 defensible differentiators with proof points | 3 bullets |
| Risks | Top 3 competitive threats ranked by likelihood x impact | 3 bullets |
| Plan | Recommended competitive actions for next 90 days | 3 bullets |
Rule: Executives need signal, not noise. Every word must earn its place.
Create a 2x2 positioning matrix:
One row per competitor, maximum 6 competitors:
| Column | Content |
|---|---|
| Competitor | Name and logo (if available) |
| Positioning | Their tagline/positioning in 5 words |
| Strength | Their #1 advantage over us |
| Weakness | Their #1 exploitable vulnerability |
| Our Win Rate | % of competitive deals we win against them |
| Trend | Arrow: improving, stable, declining |
Generate a single PowerPoint slide containing:
Use the ppt-deck-generator skill or python-pptx to create the actual .pptx file.
Slide design rules:
Prepare 5 executive talking points (for the presenter):
Save to:
outputs/competitive-brief-[YYYY-MM-DD].md (the full brief)outputs/competitive-brief-[YYYY-MM-DD].pptx (the exec slide)position-lock to lock down your positioning based on competitive insightsenablement-forge (brief becomes a sales enablement asset), launch-command (competitive readiness is a launch gate)battle-scanner (provides the raw competitive intelligence to distill)