菜单
Plan and run an end-to-end product, feature, or campaign launch — tiering, channels, timeline, owners, budget, assets, and success metrics. Use for "plan our launch", "we're shipping X", "go-to-market for", or campaign planning.
默认使用会先检查来源的 Prompt；你也可以切换为直接命令，或下载本地副本。
决定是否安装前，请先阅读 SKILL.md，以及 SkillsMP 当前展示的配套文件。
用 Codex 或 Claude 帮你安装 复制这段 Prompt，粘贴到 Codex、Claude 或其他助手里，让它检查 Skill 页面并帮你完成安装。
直接命令不会经过审查 Prompt；运行前请先检查来源。
npx skills add https://github.com/vellum-ai/marketing-expert --skill launch-playbook命令会保持在同一行。复制前请横向滚动并检查完整内容。
想先保存到本地？可下载 SkillsMP 当前能够提供的文件。
Run a structured competitor teardown — positioning, pricing, product, GTM, and recent moves — into a head-to-head comparison with recommended responses. Use for "analyze competitor X", "how do we compare to", "competitive teardown", or "battlecard".
Build a demand-generation plan worked backward from a pipeline or revenue target through funnel math to a channel and budget allocation. Use for "build our demand plan", "how do we hit our pipeline target", "plan Q_ marketing", or budget allocation.
Act as the user's marketing expert for any marketing question or strategy work — marketing help, marketing strategy, growth, getting customers, positioning, demand gen, launches, content, brand, competitive, or marketing analytics — including for a startup or small business. Use whenever the user asks for marketing help or a marketing need that doesn't map to a more specific marketing skill.
基于 SOC 职业分类
正在显示 SKILL.md
| name | launch-playbook |
| description | Plan and run an end-to-end product, feature, or campaign launch — tiering, channels, timeline, owners, budget, assets, and success metrics. Use for "plan our launch", "we're shipping X", "go-to-market for", or campaign planning. |
| compatibility | Designed for Vellum personal assistants — part of the marketing-expert plugin |
| metadata | {"emoji":"🚀","vellum":{"category":"marketing","display-name":"Launch Playbook"}} |
Run a launch like a Marketing Expert: tier it by impact, plan backward from the date, assign owners, and tie success to the funnel.
Capture what's launching, the audience, the single primary goal (awareness / pipeline / adoption / expansion), the date, budget, and GTM motion. Push back if the goal is "all of the above" — pick one primary.
Call gtm_launch_plan with those facts. It returns the tier, channel matrix, phased timeline checklist, owners to assign, budget split, and funnel-tied success metrics.
If messaging isn't crisp, run the positioning-sprint skill (it carries positioning_brief) so the launch narrative is sharp before assets are produced.
From the channel matrix, enumerate concrete assets with owners and due dates: launch blog, hero/demo, email(s), social thread, sales one-pager, docs/changelog, in-product announcement. Mark Tier-1 extras (press/analyst pre-briefs, launch event).
Lock the success metrics from the brief into specific targets (e.g. "300 sourced MQLs in 30 days"). Load the demand-plan skill and use its funnel_math to translate any pipeline goal into required MQLs.
Produce a launch-day run-of-show (time-ordered, with owners) and schedule a post-launch retro against the metrics. Output a single, scannable launch brief.
