菜单
Use this skill when the user asks Claude to define or refine a brand's core DNA — mission, USP, core promise, voice, visual identity, archetype mapping. Outputs the foundational brand-pack.md that all downstream creative work depends on.
用 Codex 或 Claude 帮你安装 复制这段 Prompt，粘贴到 Codex、Claude 或其他助手里，让它检查 Skill 页面并帮你完成安装。
基于 SOC 职业分类
Use this skill whenever Claude is reasoning, analyzing, recommending, or generating content that involves factual claims, metrics, prices, dates, platform behavior, or any "current" information. This is the canonical guard against fabricated certainty. Activate it on every complex operation — ad spend decisions, store edits, market analysis, copy claims, research outputs. If Claude is about to produce a number, date, statistic, or "typically/usually" statement, this skill must govern that output.
Use this skill when the user asks Claude to research competitor ads, look up top-performing ads in a category, analyze spied-on brands, or pull ad library data through GetHookd. Activates whenever Jake mentions "competitor ads," "winning ads," "ad library," "spy on [brand]," or references GetHookd by name.
Use this skill when the user asks Claude to search, read, or organize files in Google Drive — particularly AI Com Academy course transcripts, coach feedback docs, brand research, and shared spreadsheets. Activate when Jake mentions Drive, "my course materials," "coach review," or references a specific Google Doc.
Use this skill when the user asks Claude to generate AI images for ad creatives, product visuals, or brand assets via the Higgsfield API. The Higgsfield API is connected to Claude Code in Jake's Cursor setup. Activate whenever Jake mentions Higgsfield, "generate an image," "make me a visual for [ad/PDP/post]," or needs static creative assets.
Use this skill when the user asks Claude to read, create, update, or search Notion pages and databases. Jake's existing setup includes an "Ad Creation Progress Tracker" database and other DTC workflow trackers. Activate when Jake mentions Notion by name, "my tracker," "update my Notion," or "log this to my workspace."
Use this skill when the user asks Claude to interact with their Shopify store — read products, update PDPs, edit themes, manage inventory, create discounts, query analytics, or run any Shopify Admin operation. This skill documents the 25 dedicated Shopify connector tools, the Shopify AI Toolkit plugin (Claude Code), and the safety rules around write operations.
| name | brand-dna-builder |
| description | Use this skill when the user asks Claude to define or refine a brand's core DNA — mission, USP, core promise, voice, visual identity, archetype mapping. Outputs the foundational brand-pack.md that all downstream creative work depends on. |
Purpose: Define the brand's core identity in a way that's actionable for downstream creative work (PDPs, ads, content, slideshows).
A brand DNA isn't a vibe board — it's a set of decisions that bind every creative output.
| Field | Question it answers |
|---|---|
| 1. Brand name + parent | What's the brand called, who owns it? |
| 2. Mission | What does this brand stand for? |
| 3. Core product / category | What's the brand actually selling? |
| 4. USP (Unique Selling Proposition) | What makes this brand different from saturated competitors? |
| 5. Core promise | What does the brand promise the customer? (Single sentence.) |
| 6. Voice attributes | 3-5 adjectives that describe how the brand sounds |
| 7. Visual identity | Palette (hex), typography, aesthetic reference |
| 8. Archetype mapping | Jungian primary + secondary archetype |
| 9. What it's NOT | The opposite — what this brand explicitly rejects |
| 10. Founder/origin story | Why this brand exists (humans buy from humans) |
Each brand maps to a PRIMARY archetype and a SECONDARY for tension/depth.
| Archetype | What it represents | DTC examples |
|---|---|---|
| Sage | Wisdom, knowledge, truth | Headspace, NYT, Aesop |
| Creator | Innovation, expression | Notion, Apple, Lego |
| Caregiver | Protection, nurture | Burt's Bees, Dove |
| Hero | Mastery, achievement | Nike, Patagonia |
| Warrior | Discipline, strength | Crossfit, Tactical brands |
| Lover | Beauty, intimacy | Glossier, La Mer |
| Magician | Transformation | Apple (also), Tesla |
| Ruler | Authority, prestige | Rolex, Mercedes |
| Innocent | Purity, simplicity | Coca-Cola, Dove (also) |
| Explorer | Freedom, adventure | Patagonia (also), Subaru |
| Jester | Joy, play | Old Spice, Wendy's |
| Everyman | Belonging, ordinary | Target, IKEA |
Abundria mapping (per Jake's note): Sage + Creator/Warrior/Lover
Pit Smith mapping (proposed, [VERIFY with Jake]): Warrior + Everyman
This is the most under-used DNA field. Define what the brand explicitly REJECTS.
Examples:
When you can name what a brand isn't, downstream creative gets sharper. A copywriter or designer can immediately reject off-brand directions.
Pick 3-5 adjectives. They must:
Examples:
Update brands/<brand>/brand-pack.md (top section). Format:
# Brand DNA — <Brand>
## 1. Identity
- Brand: <name>
- Parent: <parent co>
- Status: <pre-launch / live / scaling>
## 2. Mission
[One sentence — what does this brand stand for in the world]
## 3. Core product / category
[What it sells]
## 4. USP
[Single sentence — what makes it different from saturated competitors]
## 5. Core promise
[What the customer can expect — one sentence]
## 6. Voice attributes
- [Adjective 1]
- [Adjective 2]
- [Adjective 3]
- (optional 4-5)
## 7. Visual identity
- Palette: [hex codes with token names]
- Typography: [heading font, body font, fallbacks]
- Aesthetic reference: [Kinfolk / Filson / Aesop / etc.]
## 8. Archetype
- Primary: [archetype]
- Secondary: [archetype]
- How they show up: [1-2 sentences each]
## 9. What this brand is NOT
- [Explicit rejection 1]
- [Explicit rejection 2]
- [Explicit rejection 3]
## 10. Founder / origin
[2-3 sentences — why this brand exists]
Before locking the DNA: