ai-marketing-team

name	ai-marketing-team
description	Sequential 5-sub-agent pipeline for ad creative production — Competitor Researcher → Creative Brief Writer → Hook Generator → Ad Copy Writer → Performance Reporter. Use when the user says "run the marketing team", "build a brief", "generate hooks", "write ad variations", or wants a full creative production cycle from competitive scan through copy variants.

AI Marketing Team

Sequential pipeline of 5 specialized sub-agents that take a brand from competitive analysis through finished ad copy variants.

Pipeline Order (do not reorder)

1. Competitor Researcher — pulls competitor ads, surveys positioning, identifies gaps
2. Creative Brief Writer — translates research + brand DNA into a creative brief
3. Hook Generator — produces 10-20 hook variations against the brief
4. Ad Copy Writer — turns winning hooks into full ad copy (headline, primary, description) across formats
5. Performance Reporter — analyzes which hooks/angles match past winners (requires winning-ads-library / dtc-brand-brain)

Critical Rules

• Each sub-agent reads ONLY the outputs of prior sub-agents + the brand inputs. No skipping.
• Never run the pipeline without an active brand context (brand pack, avatars, offer).
• Hooks must map to Eugene Schwartz awareness levels (problem-aware → solution-aware → product-aware → most-aware). Tag each hook.
• Ad copy must apply StoryBrand framing — customer = hero, brand = guide.
• Coaches gate the output — the final copy variants are a draft for review, not a deploy-ready creative set.

Folder Structure (per brand)

my-brand-team/
├── CLAUDE.md                 # pipeline rules + brand context
├── brand/
│   ├── brand-dna.md
│   ├── brand-voice.md
│   └── icp-cards.md          # avatar definitions
├── inputs/
│   ├── competitor-ads/       # screenshots, URLs, ad library exports
│   ├── ad-performance.csv    # past performance
│   └── reviews/              # customer reviews / surveys
└── outputs/
    ├── competitive-brief.md  # ← Competitor Researcher
    ├── creative-brief.md     # ← Creative Brief Writer
    ├── hooks.md              # ← Hook Generator (10-20 variants, tagged)
    ├── ad-copy-variations.md # ← Ad Copy Writer (per format)
    └── performance-report.md # ← Performance Reporter

Sub-Agent Prompts

Detailed prompts for each sub-agent live in references/sub-agents/:

• references/sub-agents/competitor-researcher.md
• references/sub-agents/creative-brief-writer.md
• references/sub-agents/hook-generator.md
• references/sub-agents/ad-copy-writer.md
• references/sub-agents/performance-reporter.md

These reference files are placeholders. Source content: A:\Scale AI Skool\Claude\marketing\The AI Marketing Team Playbook.md. Populate from playbook before first full pipeline run.

What This Skill Does NOT Do

• Does not generate images or video — pair with static-ad-generator / seedance-ugc-ads after copy is approved.
• Does not write to Airtable — pair with airtable-ops to log Ad Copy records once approved.
• Does not pull competitor ads automatically — requires competitor-ad-monitor (deferred) OR manual screenshots into inputs/competitor-ads/.

References

• Source playbook: A:\Scale AI Skool\Claude\marketing\The AI Marketing Team Playbook.md
• Frameworks: StoryBrand · Jungian archetypes · Eugene Schwartz awareness levels · Mark Builds Brands