| name | aico-pm-competitor-analysis |
| description | Research and analyze competitors with STRUCTURED output: feature comparison matrix, strengths/weaknesses analysis, and actionable recommendations.
UNIQUE VALUE: Creates standardized competitor analysis document with feature matrix and strategic recommendations.
Use this skill when:
- User asks "what do competitors do?", "who are our competitors?"
- User mentions competitor names or asks for product comparison
- User asks for "competitor analysis", "market research", "competitive landscape"
- Entering new market, feature area, or evaluating product direction
- Need to understand competitive landscape before making product decisions
- Writing PRD and need market context or differentiation strategy
Output format: Feature comparison matrix + Strengths/Weaknesses + Actionable recommendations
|
Competitor Analysis
Language Configuration
Before generating any content, check aico.json in project root for language field to determine the output language. If not set, default to English.
Process
- Identify competitors: Direct and indirect
- Create feature matrix: Compare capabilities
- Analyze each competitor: Strengths, weaknesses, positioning
- Identify market gaps: Opportunities for differentiation
- Develop recommendations: Actionable strategies
Analysis Document Template
# Competitor Analysis: [Product Area]
## Executive Summary
[2-3 sentence overview of findings]
## Competitors Overview
| Competitor | Type | Target Users | Key Strength |
| ---------- | -------- | ------------ | ------------ |
| [Name] | Direct | [Users] | [Strength] |
| [Name] | Indirect | [Users] | [Strength] |
## Feature Comparison
| Feature | Us | Competitor A | Competitor B |
| ----------- | ----- | ------------ | ------------ |
| [Feature 1] | ✓/✗/- | ✓/✗/- | ✓/✗/- |
Legend: ✓ Has / ✗ Doesn't have / - Partial
## Detailed Analysis
### [Competitor Name]
- **Strengths**: [What they do well]
- **Weaknesses**: [Where they fall short]
- **Positioning**: [How they position themselves]
## Opportunities
### Gaps in Market
- [Gap 1]: [How we can address]
### Differentiation Strategies
- [Strategy 1]
## Recommendations
- [Actionable recommendation based on analysis]
Research Sources
- Product websites and documentation
- User reviews (G2, Capterra, etc.)
- Social media and community feedback
- Direct product trials
Key Rules
- ALWAYS include both direct and indirect competitors
- MUST create feature comparison matrix
- ALWAYS end with actionable recommendations
- Include positioning and strategy, not just features
Common Mistakes
- ❌ Only direct competitors → ✅ Include indirect/adjacent
- ❌ Feature-only focus → ✅ Include positioning/strategy
- ❌ No recommendations → ✅ Always end with actions
