paywall

name

paywall

description

Manage the ZenUML Lite paywall rollout (Lite variant only — Full and Diagramly have no restrictions). Decide which domains to enroll in CUSTOMER_SUCCESS_SERVICE (CSS), monitor daily paywall activity, and generate the exact KV commands to execute. Use this skill whenever the user asks about paywall rollout, which clients to enable, the CSS flag, tenant enrollment state, space licensing, or "who should be on the paywall list". Also use when the user asks to check a specific domain's paywall state, wants to understand why a tenant is or isn't seeing the paywall, or wants to A/B compare paywall impact (treatment vs. control tenants).

Paywall Rollout Skill

This skill covers the Lite variant only. Full and Diagramly have no in-app restrictions.

Default Behaviour (no arguments)

When invoked with no description or extra prompt, run both the daily monitoring and A/B impact analysis automatically:

1. Read the current CSS flag (Step 1) — the live CSS flag is the authoritative domain list
2. Run the parallel Mixpanel queries for the last 1 day (Step 2 below) — Q1–Q4 in parallel, then Q5 for domains with blocks or high save volume
3. Build the domain table and suggest next steps
4. Run the A/B Impact Analysis section — measures paywall friction against control tenants
5. Send a PushNotification with the combined summary (daily highlights + A/B deltas)
6. Run the self-review (Step 6 below) — surface errors, surprises, and proposed skill improvements

When debugging a specific tenant (version drift, missing paywall, odd events), use Troubleshooting below — not part of the numbered daily run.

---

Rollout States

Every Lite tenant sits in one of three states. Your job is to determine which state each tenant is in and recommend the next action.

State	CSS	What user sees
Unrestricted	❌	No paywall at all
Paywall on	✅	Warning at 85 macros (per space), blocked at 100 macros (per space). UpgradePrompt when an edit is blocked. The user gets 15 "continue editing" attempts per user+space before the modal hard-blocks (continue button disappears, replaced by "Request extension to continue editing") — see Continue-attempts gate below.
Licensed	any	Space paid via KV license — restrictions bypassed entirely

Continue-attempts gate (added 2026-06-02, v2026.06.02-lite)

Once a space is over the limit, the UpgradePrompt no longer offers unlimited "Continue editing without upgrading". Each user gets 15 attempts per (clientDomain, spaceKey, userAccountId), tracked client-side.

• Mechanism: src/utils/paywall/continueAttempts.ts. State lives in localStorage under key paywallContinueAttempts:<clientDomain>:<spaceKey>:<userAccountId> (parts URL-encoded), shape { remainingAttempts, firstTriggeredAt, lastUsedAt, exhaustedAt }. Default DEFAULT_CONTINUE_ATTEMPTS = 15. Created at paywall mount (getOrCreateContinueAttempts), decremented per continue click (useContinueAttempt). Lite-only — gated on isLite, so full/diagramly never trigger it. localStorage lives in the Forge iframe origin (*.cdn.prod.atlassian-dev.net), not the top-level page.
• UI: continue button reads Continue editing without upgrading (N); at N=0 it's replaced by the continue-attempts-exhausted span ("Request extension to continue editing"). The advocacy/request-extension CTAs remain.
• New events (register/query alongside the existing paywall events):
  • paywall_continue_used — every continue click while attempts are tracked. Props: remaining_attempts_before, remaining_attempts_after, storage_source: 'local_storage', action_type, plus upgrade context. This is the decrement event.
  • paywall_attempts_exhausted — fires when the click takes the count to 0.
  • paywall_continued_editing (existing) now also carries remaining_attempts_before/after when attempts are tracked.
• Analytics caveat: remaining_attempts_after is UI-predicted (attemptsBefore − 1 computed in UpgradePrompt), not a read-back of the persisted counter (which PaywallGate/useContinueAttempt writes). Under rapid re-fire (double-click, laggy iframe, automation retries) the event overcounts decrements and after may not equal the stored value. Normal sequential clicking records correctly. Don't treat a raw paywall_continue_used count as the true number of decrements without sanity-checking remaining_attempts_before distribution.
• Board report: "Continue attempts used — daily by customer (excl. internal)" on the Paywall board (dashboard 11179489) tracks real-tenant usage.

Known Internal Sites

These CSS-enrolled domains are ZenUML's own Confluence instances — not customer tenants. Mark as internal in all tables; never count their engagement metrics toward customer enrollment recommendations.

• zenuml → zenuml.atlassian.net (production/internal)
• zenuml-connect → zenuml-connect.atlassian.net (internal, Connect-era)
• zenuml-stg → zenuml-stg.atlassian.net (staging)
• lite-stg → lite-stg.atlassian.net (staging)

Interpretation lens

Numbers don't speak for themselves. Before flagging any anomaly — zero paywall events, edit collapse, friction-rate spike, sudden new domain on the list — pause and consider whether one of these confounds explains it:

• Regional holiday in the tenant's primary engineering geography. Signature: views drop partially, edits collapse. Common pattern, easy to miss.
• Rollout shock if the tenant was CSS-enrolled within the last 7 days. Their friction will be inflated until users adapt.
• Data settling for the most recent day — late events trickle in for ~24h.
• Sub-threshold trigger if paywall_triggered fires for a space metrics-inspect shows under 100 macros — suspect a count-source mismatch, not a paywall regression.

When you hit a suspicious anomaly, consult private/paywall/interpretation.md — it has the tenant geography table, holiday calendar, and a Golden Week worked example. Read it on demand rather than carrying it through every run.

---

Step 1: Read current flag state

Run from the conf-app project root:

python3 .claude/skills/paywall/scripts/css_flag.py get

Output is a JSON object — {"zenuml-stg":true,"tenant-a":true,...} — keys are subdomain prefixes. The script bakes in --remote and the namespace ID, so the common local-Miniflare and stderr-redirection footguns can't be hit; read the script header for details if you need them.

-x- keys are DISABLED tenants, not customers or bugs. To turn the paywall off for an enrolled tenant without losing the record (e.g. they started a Full trial or converted), we mangle the key by inserting -x- so it no longer matches the live client domain — e.g. acmecorp → acme-x-corp. The backend matches CSS by exact string equality (functions/feature-flags.ts), so the mangled key resolves to "not enrolled" → the paywall short-circuits for that tenant. The entry stays true but matches nothing. A -x- key is a soft-disabled tenant: it is NOT a real customer domain, must NOT be counted as enrolled, and must NOT be queried in the monitoring/per-space steps. To re-enable, remove the -x-; to clean up permanently, delete the key (see Disable a tenant on CSS in Step 5).

Authentication: the wrapper relies on npx wrangler being authenticated. If you get 401 Unauthorized, run npx wrangler login in an interactive terminal or export CLOUDFLARE_API_TOKEN with Workers KV read (and write if updating CSS). Until auth works, skip the "on CSS?" column and state clearly that the CSS list was unavailable — do not infer enrollment from Mixpanel alone.

Infrastructure constants

Resource	Value
CSS flag KV namespace (KV_FEATURE_FLAGS — CSS flag only, NOT space licenses)	fe9042cb20994651b0a2ef9e68f9037c
D1 production DB	conf-zenuml-prod
metrics-inspect URL	https://conf-lite.zenuml.com/admin/metrics-inspect?domain=<domain>&addonKey=com.zenuml.confluence-addon-lite
Mixpanel project ID	3373228 (full reference: the mixpanel skill)
Marketplace license report	https://marketplace.atlassian.com/manage/vendors/1215266/reporting/licenses (vendor login required — see Conversion check)

D1 note: There are several D1 databases in the account. Only conf-zenuml-prod has production data (2.2 GB). conf-zenuml-dev and others are empty or staging-only.

---

Step 2: Daily Monitoring Queries

Prefer scripts/paywall_queries.py over hand-built Mixpanel payloads. It centralises the segmentation query for every event in this skill so a filter-shape mistake can't silently substitute a global aggregate. It pulls the API secret from .env.mixpanel and prints {event: {breakdown: count}} as JSON.

CORRUPTION GUARD — empty __unique maps mean the WHOLE run is bad. Observed 2026-06-03, 2026-06-04, 2026-06-10: daily returned {} for every __unique key while totals were silently undercounted 10–30× (e.g. example-tenant-a triggered 3 vs actual 91 — real name: see private/ client profiles). Root cause (found 2026-06-10): date_range() used local-time dt.date.today() — in an AEST morning that date hasn't started in the Mixpanel project timezone, so the script queried a near-future day. Fixed in the script (project-tz-safe window), but keep the tripwire: if any __unique map comes back empty, discard ALL script output from that run (daily AND per-space-all) and re-pull via MCP Insights. ab-metrics --window-days 7 usually only loses a leading sliver, but see the 2026-07-10 update to Guard #2 below — it is not immune either.

CORRUPTION GUARD #2 — __unique > total is impossible; the __unique map is the bad one (NOT the totals). Observed 2026-06-22: daily totals were correct (paywall_triggered example-tenant-a=3, example-tenant-b=2, MCP-confirmed) but the __unique maps were inflated — reported paywall_triggered__unique example-tenant-a=17, example-tenant-c=6, example-tenant-b=5, etc. (32 "unique users" against 5 total events; real names: see private/ client profiles). The JQL __unique sub-query appears to span a wider-than-today window in this failure mode (opposite of guard #1, where totals undercount and uniques empty). Tripwire: for any event, if a domain's __unique value exceeds its total, the whole __unique set is untrustworthy this run — keep the totals, but re-pull the unique counts via MCP Insights (math:unique, breakdown client_domain, last 1 day). Totals + per-space (which carry no unique) stay usable. 2026-07-10 update: this also hit ab-metrics --window-days 7 — 3 low-volume domains showed macro_save_succeeded__unique of 1-2 against a total of 0 (unique > total, same signature). Small magnitude (immaterial for high-volume tenants) but the earlier "has stayed reliable" claim for ab-metrics was too strong — apply the same tripwire to it, not just daily/per-space-all.

# Q1 + Q3–Q4 in one call (paywall_triggered, advocacy_message_copied,
# macro_save_succeeded, macro_save_failed, paywall_continued_editing,
# macro_create_succeeded — all broken down by client_domain). Q2 was
# removed from the script 2026-05-12; see Q2 below.
#
# Returns BOTH event totals and unique-user counts. Unique-variant keys
# have a `__unique` suffix, e.g. `paywall_triggered__unique`. Use both:
# events answer "how much pressure", unique answers "how many people".
python3 .claude/skills/paywall/scripts/paywall_queries.py daily

# Q5 for ALL CSS customer domains in one batch — 4 JQL calls total instead
# of N×4 segmentation calls. Read CSS domains from Step 1, exclude internals.
# Output: {event: {domain: {space: count}}}
# Pass the live CSS list (subdomain prefixes); never hardcode tenant names here.
CSS_DOMAINS=$(python3 .claude/skills/paywall/scripts/css_flag.py get \
  | jq -r 'to_entries[] | select(.value==true) | .key' \
  | grep -vE '^(zenuml|zenuml-stg|zenuml-connect|lite-stg)$' \
  | grep -v -- '-x-')   # drop soft-disabled tenants (see -x- note in Step 1)
python3 .claude/skills/paywall/scripts/paywall_queries.py per-space-all \
  --domains $CSS_DOMAINS

# Q5 for a single domain (use only when debugging one tenant, not for daily run)
python3 .claude/skills/paywall/scripts/paywall_queries.py per-space <domain>

# Larger window (default is 1 day)
python3 .claude/skills/paywall/scripts/paywall_queries.py daily --window-days 7

The legacy MCP-based approach below is preserved for the cases where the script can't run (.env.mixpanel missing, no network, or you need a chart format the script doesn't produce). In those cases use mcp__claude_ai_Mixpanel__Run-Query with project_id=3373228, last 1 day, chartType=table, breakdown by client_domain. The query reference below documents each event's purpose — read those notes regardless of execution path, since they tell you what each metric means.

Server name matters (MCP fallback). Use the mcp__claude_ai_Mixpanel__ tool namespace consistently — the older, deprecated Mixpanel MCP server rejected the report parameter as a string in some sessions (Input should be a valid dictionary); the claude.ai namespace accepts the same payload reliably.

Correct breakdown schema (MCP fallback) (the schema evolves — if validation fails, call Get-Query-Schema(report_type: 'insights') first):

"breakdowns": [{"metric": {"type": "property", "propertyName": "client_domain", "propertyType": "string", "resource": "event"}}]

The daily script runs these events in parallel internally.

Q1 — Paywall block events

event: paywall_triggered, measurement: total

The legacy event name upgrade_action_blocked (pre-2026-04-29) is no longer emitted. Only query it if your window crosses 2026-04-28; for any window after 2026-04-29, paywall_triggered is the only block event.

Q2 — Paywall display events (upgrade_modal_shown)

Not included in paywall_queries.py daily as of 2026-05-12: it duplicated paywall_triggered ~1:1 in production, so the script dropped it to save API calls. For a one-off modal-impression series, use MCP/Insights: upgrade_modal_shown, breakdown client_domain. In the monitoring table, put — in modal_shown unless you ran that separate query.

Q3 — Advocacy copy (sole in-modal intent signal)

event: advocacy_message_copied, measurement: total

The Lite paywall modal is advocacy-only: users copy a templated message to admins. Intent capture is Q3 (advocacy_message_copied) only.

Q4 — Macro save activity (edit-activity baseline)

event A: macro_save_succeeded, measurement: total
event B: macro_save_failed, measurement: total
event C: paywall_continued_editing, measurement: total
event D: macro_create_succeeded, measurement: total

saves = macro_save_succeeded (edits of existing diagrams). creates = macro_create_succeeded (first-time saves of new diagrams). These feed friction and continued in the monitoring table — see definitions in Build the monitoring table below. Non-CSS domains with high save volume are CSS enrollment candidates; flag them in the report.

Q5 — Per-space breakdown for domains with blocks, high save volume, or creates

Run per-space-all once for all CSS customer domains — fans all N×4 segmentation API calls in a single parallel pool (one call per domain×event combination), far faster than looping per-space per domain. Read the CSS domain list from Step 1 output (exclude internals: zenuml, zenuml-stg, zenuml-connect, lite-stg).

python3 .claude/skills/paywall/scripts/paywall_queries.py per-space-all \
  --domains <domain1> <domain2> ...

Output: {event: {domain: {space: count}}}. From this output, focus only on domains where triggered > 0 OR saves > 10 OR creates > 0. Wall time ≈ the slowest single segmentation call rather than N×4 sequential batches.

Cross-reference space keys against metrics-inspect (curl "https://conf-lite.zenuml.com/admin/metrics-inspect?domain=<domain>&addonKey=com.zenuml.confluence-addon-lite") to get each space's macro count. Always pass addonKey=com.zenuml.confluence-addon-lite — omitting it reads the Full KV bucket, whose counts diverge badly from Lite (2026-05-28 postmortem in private/paywall/runbook.md; e.g. one heavy tenant's top space read 278 macros without the param vs 505 with the Lite bucket). This catches the pattern where a tenant has heavy spaces (>100 macros) but saves happen in light spaces — which explains zero blocks despite high activity. See private/paywall/runbook.md for the canonical case study (heavy-space-but-light-saves).

When paywall_continued_editing is high for a tenant, the per-space split tells you which space the bouncing user is on — the script already includes that event. See private/paywall/runbook.md for a worked case where this concentrates in a single user/space pair.

MCP fallback for Q5. If you cannot run the script, build the equivalent Insights query manually: metrics paywall_triggered, macro_save_succeeded, macro_create_succeeded, paywall_continued_editing, each with filters: [{propertyName: "client_domain", operator: "equals", value: "<domain>"}] — note filters is a plural array, not filter: {...}. Breakdown by confluence_space. Sanity check: every space key in the result should plausibly belong to the target tenant; a foreign key means the filter was ignored.

Build the monitoring table

Output format: always render as a markdown table — never as a bullet list or prose. One row per customer CSS domain (exclude internal sites). The table must appear verbatim in your response under the heading "Step 2: Daily Monitoring Table (last 24h, ending now)".

Window semantics (corrected 2026-05-18): paywall_queries.py daily --window-days 1 returns events for today only (partial day rolling up to the moment the query runs — typically 6-18h of data). Mixpanel ingestion lag is ~5-10 min so today's numbers are fresh enough to monitor "as of now". Earlier behaviour was yesterday-only, which created a 24h blind spot — fixed in date_range(). Partial-day numbers will be lower than full-day totals; don't compare a 14:00-run snapshot to a previous-day total without scaling.

For customer domains on CSS: read the live CSS flag from Step 1 to get the current list. Do not rely on any hardcoded list here — it goes stale as new tenants are enrolled. Exclude internal sites: zenuml, zenuml-stg, zenuml-connect, lite-stg.

Domain	triggered (events / users)	advocacy (events / users)	intent_capture_rate	saves (events / users)	creates	friction	continued (events / users)	note

• triggered = paywall_triggered total / paywall_triggered__unique. Show both as events / users (e.g. 13 / 10). Render the unique-user count as the primary outreach signal — it tells you whether the friction is broad-base (many users) or concentrated (one frustrated power user).
• advocacy = advocacy_message_copied total / advocacy_message_copied__unique. The user count is the de-duplicated advocate count; the event count tells you how motivated each one was (multiple copies = sending to multiple recipients).
• intent_capture_rate = advocacy_copies / triggered (events). Can exceed 100% — a single user may copy multiple times. This is the strongest intent signal possible, not a data error.
• saves = macro_save_succeeded total / macro_save_succeeded__unique (edits of existing diagrams).
• creates = macro_create_succeeded (events only — unique not currently fetched for creates).
• friction = triggered_events / (triggered_events + saves_events). Add as a note if > 50%.
• continued = paywall_continued_editing total / paywall_continued_editing__unique. High events but low users → one user repeatedly bouncing; high on both → broad cohort affected.
• note — flag the kind of friction in plain English: broad-base (many users, few events each) vs concentrated (few users, many events each). Also flag high intent_capture_rate, zero advocacy with high triggers, or domains in Q1/Q4 but not on CSS (anomaly / enrollment candidate).
• Lead the PushNotification summary with breadth × intent: highest-priority is a tenant with both many unique trigger users AND advocacy copies (org-wide pain + motivated advocate). Concentrated power-user friction is lower priority — fix one person's blocker rather than reach the buyer.
• Flag any domain that appears in Q1 or Q4 results but is NOT in the CSS list — that's an anomaly or CSS enrollment candidate

Before flagging anything as anomalous, run the Interpretation lens (top of this skill). For tenant-specific geographies and the holiday-vs-paywall-regression worked example, read private/paywall/interpretation.md — only load it when you actually have an anomaly to interpret, not on every run.

Per-space sub-table (for domains with blocks, saves > 10, or creates > 0)

Domain	Space	macros	triggered	saves	creates	note

• macros = total from metrics-inspect for that space
• Highlight spaces where macros ≥ 100 and triggered = 0 — these are latent paywall spaces where users edit but haven't hit a blocked user yet (or are view-only)
• Highlight spaces where macros ≥ 100 and triggered > 0 — active paywall spaces
• Creates are gated as of 2026-05-15 (PR #89, paywall_blocked_create event). Before that date, creates bypassed the paywall; in any window crossing 2026-05-15, expect paywall_triggered for creates to ramp in. Spaces where creates > 0 and triggered > 0 are no longer "self-ratcheting" — both edits and creates are now blocked when the space is over the limit. Strategy details: docs/paywall-strategy.md.

Continued-rate by surface (added 2026-05-18)

Project-wide table breaking down paywall_continued_editing / paywall_triggered by action_type. Each surface has a different psychological cost — the user wants to know which surfaces the user "powers through" vs which they actually bounce off.

Surface (action_type)	triggered	continued	continued_rate	meaning
page_editor (edit existing)	…	…	…	edit attempts past 100-macro limit
page_editor_create (new macro)	…	…	…	new-create attempts past limit
fullscreen_viewer (read-only)	…	…	…	fullscreen view of a saturated space

Data availability: action_type was added to paywall_continued_editing (and upgrade_modal_shown / upgrade_modal_dismissed / advocacy_message_copied) on 2026-05-18. For windows before that date, the breakdown shows 0% across all surfaces — the property doesn't exist on historical events. From 2026-05-18 onward, every production-path event populates action_type (via mountUnderPaywallGate). If fullscreen_viewer continued_rate is materially lower than page_editor, that's expected — there's nothing to "continue editing" in a read-only viewer; users either dismiss the modal to keep looking or close the viewer entirely.

Note on trigger_source (legacy): The upgrade_modal_shown event continues to emit trigger_source: 'header_badge' alongside the new action_type to keep saved Mixpanel queries and the existing unit test working. Prefer action_type for any new analysis; treat trigger_source as deprecated and remove once saved queries have migrated.

Query (insights, last 1 day):

• metric A: paywall_triggered total, breakdown by action_type
• metric B: paywall_continued_editing total, breakdown by action_type
• compute B/A per row

Non-CSS domains in the results

If a domain appears in Q1/Q2/Q3/Q4 results but is not in the CSS flag, check private/paywall/anomalies.md before treating it as a new finding. The reference file lists known persistent anomalies with first-seen dates. If the domain is new, add a row to that file — don't re-investigate every day. Genuinely new + persistent (3+ days) anomalies are worth a code-path investigation, since they suggest the CSS flag check is being bypassed.

PushNotification

After building the table, send a PushNotification (single message field only — no separate title/body):

• Format: Paywall Daily {date} | {intent highlights} | {summary}
• Keep under 200 chars total
• Lead with advocacy/intent stats (e.g. domains with the highest advocacy_copies or intent_capture_rate), not legacy “marketplace vs enterprise” CTA counts

---

Step 3: Gather tenant data for CSS enrollment decisions (run in parallel)

When to run: Step 3 is for deciding whether to enroll a non-CSS tenant into CSS (turning the paywall on for them), not daily monitoring. The default flow (no arguments) can skip Steps 3–5 unless the monitoring table shows non-CSS domains with high save volume or near-100-macro spaces. Run Steps 3–5 when: the user asks "who should we enroll in CSS?" or when Step 2 reveals new tenants with sufficient activity.

For each candidate domain, run these in parallel:

# 1. Macro counts + space data per domain
curl -s "https://conf-lite.zenuml.com/admin/metrics-inspect?domain=<domain>&addonKey=com.zenuml.confluence-addon-lite"

# 2. Install age — ClientInstallation uses subdomain prefix (no .atlassian.net)
npx wrangler d1 execute conf-zenuml-prod --remote --command "
SELECT clientDomain, MIN(timestamp) as first_install
FROM ClientInstallation
WHERE clientDomain IN ('zenuml-stg','tenant-a','tenant-b','zenuml-connect','zenuml')
GROUP BY clientDomain"

# 3. Recent Confluence activity — UserBehaviorEvent uses FULL hostname (with .atlassian.net)
# Use this only to confirm a tenant is active on Confluence, not for macro engagement
npx wrangler d1 execute conf-zenuml-prod --remote --command "
SELECT clientDomain, action, COUNT(*) as count
FROM UserBehaviorEvent
WHERE clientDomain IN ('tenant-a.atlassian.net','tenant-b.atlassian.net')
AND createdAt >= date('now', '-30 days')
GROUP BY clientDomain, action"

# 4. Recent macro activity — Mixpanel only (run per domain, parallelise)
# mcp__claude_ai_Mixpanel__Run-Query: event=macro_viewed, filter client_domain equals <domain>,
# measurement unique users, last 30 days, chartType=table
# DO NOT use D1 UserBehaviorEvent/DailyBehaviorCounter — those track all Confluence page views, not macro views

CRITICAL — D1 clientDomain format mismatch:

• ClientInstallation stores subdomain prefix (e.g. tenant-a)
• UserBehaviorEvent and DailyBehaviorCounter store full hostname (e.g. tenant-a.atlassian.net)

Always use full hostname when querying UserBehaviorEvent/DailyBehaviorCounter. Using the subdomain prefix silently returns 0 rows — no error, just wrong data. When in doubt, verify with LIKE '%<partial-domain>%' first.

The metrics-inspect response structure is d['spaces'][spaceKey]['data']['total'] — NOT d['data']['total']. Parse with:

spaces = d.get('spaces', {})
rows = [(k, v.get('data', {}).get('total', 0)) for k, v in spaces.items() if v.get('data')]
total = sum(r[1] for r in rows)

Use total as the primary activity proxy when viewer counts are sparse.

Build an enrollment recommendation table with these columns:

Column	Source	Meaning
domain	candidate list	Subdomain prefix
on_css	KV	Already enrolled?
install_age_d	D1 ClientInstallation.timestamp	Days since first install
top_space_macros	metrics-inspect	Largest single-space macro count (paywall surface area)
spaces_over_100	metrics-inspect	Count of spaces ≥ 100 macros
viewers_30d	Mixpanel macro_viewed (unique)	Unique macro viewers, last 30d
saves_7d	Mixpanel macro_save_succeeded	Total saves, last 7d
recommendation	computed	see Step 4

Step 4: Interpret the table

The paywall is per-space (fires when any single space ≥ 100 macros). So enrollment only matters for tenants with a real chance of crossing that threshold.

Guiding principle — lead with deeply-adopted tenants

Enrollment should surface the upgrade path to the teams for whom it is genuinely relevant: those who rely on ZenUML heavily and reach the free-tier limits in the normal course of their work. Prioritise depth of adoption; de-prioritise lightly-engaged tenants.

• Relevance to the customer. For a deeply-adopted team the paid tier is a natural fit, and the upgrade prompt is useful information at the moment they need it. For a lightly-engaged tenant the same prompt is mostly an interruption with little benefit to them — and a lightly-engaged team is more likely to remove the app than to act on it. Leading with engaged teams respects both sides.

• Signal quality. Heavily-adopted tenants give a clean read on whether the limits and upgrade path are landing well; marginal tenants mostly add noise to the A/B and monitoring.

• Goal. Maximise relevant reach (engaged teams that benefit from upgrading), not raw count of enrolled tenants.

• enroll — at least 1 space ≥ 100 macros (or top space ≥ 85 and trending up), install ≥ 14d, viewers_30d ≥ 3, saves_7d ≥ 5, and genuine depth of adoption (see ranking below). Enroll in CSS.

• monitor — top space 50–99 macros, active editors. Re-check in a few weeks; not worth enrolling yet.

• skip — top space < 50 macros OR viewers_30d < 3. Zero paywall surface area; enrolling would be invisible noise.

• already_enrolled — already on CSS. Use the daily monitoring table to track friction.

• internal — ZenUML's own site; skip enrollment decisions.

Rank enroll candidates by depth of adoption, not by recent edit volume alone. The strongest single proxy is sustained engagement — macro_viewed over a long window (60–90d), which shows the diagrams are woven into day-to-day work — read together with total macros and the number of spaces over the limit. Prefer a tenant with one deep space (hundreds of macros, thousands of views) over one with the same headline macro count spread thinly across many small spaces, where few spaces ever cross the limit. Two refinements:

• Sustained engagement over edit bursts. A spike of recent saves can be a one-off; weeks of steady views show real, ongoing reliance — a better fit for the paid tier.
• Weight very small teams cautiously. A tiny team can show high per-user macro density, but a single admin's decision swings the whole account, so it is a less stable enrollment than a large, broadly-adopted tenant. This is a caution, not an exclusion.

(top_space_macros descending is still a reasonable tiebreaker once the above filters are applied — it surfaces the spaces most likely to reach the limit soonest.)

Step 5: Execute changes

Add domains to CSS

CSS is JSON — read, parse, add key, write back through scripts/css_flag.py:

python3 .claude/skills/paywall/scripts/css_flag.py get
# → {"zenuml-stg":true,"tenant-a":true,...}

python3 .claude/skills/paywall/scripts/css_flag.py put \
  '{"zenuml-stg":true,"tenant-a":true,"newdomain":true}'

The wrapper validates that the payload is a JSON object before writing — guards against a malformed CSS flag silently breaking the paywall for everyone.

Disable a tenant on CSS (soft-disable -x- convention)

When an enrolled tenant should no longer see the paywall — e.g. they started a Full trial/evaluation or converted to a paid plan — don't delete the key outright; mangle it by inserting -x- so it stops matching the live client domain while preserving the record that they were once enrolled (placeholder acmecorp below — never put a real tenant name in this public file):

# disable: acmecorp -> acme-x-corp (paywall short-circuits; record kept)
CURRENT=$(python3 .claude/skills/paywall/scripts/css_flag.py get)
NEW=$(echo "$CURRENT" | jq -c '. + {"acme-x-corp": .acmecorp} | del(.acmecorp)')
python3 .claude/skills/paywall/scripts/css_flag.py put "$NEW"

To re-enable, reverse it (remove the -x-). To clean up permanently (e.g. the trial converted and the disabled entry is dead weight), delete the key — always read→jq del→write so a concurrent edit isn't clobbered:

CURRENT=$(python3 .claude/skills/paywall/scripts/css_flag.py get)
NEW=$(echo "$CURRENT" | jq -c 'del(."acme-x-corp")')
python3 .claude/skills/paywall/scripts/css_flag.py put "$NEW"

A -x- key matches no live domain (it reads 0 macros in metrics-inspect), so disable vs. delete are functionally identical for the paywall — the difference is whether you keep the record. A soft-disabled tenant whose trial lapses back to Lite is re-enabled by removing the -x- (re-adding the real key). For tenant-specific disable/delete history (real names), see private/paywall/runbook.md and the team's memory — not this file.

Activate a space license

For a tenant that paid via Enterprise Bundle, activate their space license:

curl -X POST https://conf-lite.zenuml.com/api/space-license \
  -H "Authorization: Bearer $ADMIN_API_SECRET" \
  -H "Content-Type: application/json" \
  -d '{"cloudId":"<cloudId>","spaceKey":"<spaceKey>","activatedBy":"<email>","paymentReference":"<stripe_id>","expiresAt":"<ISO8601>"}'

A/B Impact Analysis (paywall vs control)

Periodic comparison: are paywall-affected tenants editing less than comparable unrestricted tenants? Run this weekly (Mondays, after the daily monitoring) so you have a rolling readout on real-world paywall friction.

Group definitions

Group A (treatment — paywall on). CSS-enrolled tenants with ≥1 space ≥100 macros and a working baseline of edits in the last 7d. Refresh as enrollments change. Skip any tenant currently in a regional holiday (see private/paywall/interpretation.md) and skip newly enrolled tenants for 7 days post-enrollment (rollout shock dominates early days).

Group B (control — paywall off). Comparable tenants NOT on CSS, with ≥1 space ≥100 macros AND save volume of the same order as Group A. The macro-count requirement matters: a control tenant with no spaces over the threshold would never trigger the paywall even if enrolled — there's nothing to compare.

Current Group A and Group B cohort tables (with per-tenant rationale, excluded controls, and low-volume exemptions) live in private/paywall/runbook.md. Refresh that file when enrollments or volume bands change — no edits to this SKILL.md needed.

Step A1: Run the comparison queries

Use the ab-metrics script command — it runs all five metrics (saves total, triggers total, views total, save_users unique, view_users unique) in one invocation using 6 parallel API calls (segmentation + JQL), replacing the two slow MCP queries that were used previously.

python3 .claude/skills/paywall/scripts/paywall_queries.py ab-metrics --window-days 7

Output keys: macro_save_succeeded (saves), paywall_triggered (triggered), macro_viewed (views), macro_save_succeeded__unique (save_users), macro_viewed__unique (view_users) — all broken down by client_domain. Pull Group A and Group B domains from the output; ignore all others.

MCP fallback (if script unavailable): run two MCP queries with top-level breakdowns: [{"metric": {"type": "property", "propertyName": "client_domain", ...}}] — note breakdowns must be a top-level key on the report object, not nested inside each metric. Pull all domains and filter to A/B groups manually.

Step A2: Build the comparison table

Group	Domain	saves	triggered	attempts	save_users	view_users	views	success_rate	saves/user

Definitions:

• attempts = saves + triggered
• success_rate = saves / attempts (%)
• saves/user = saves / save_users
• Aggregate per group by summing each numeric column.

Step A3: Interpret

Primary signal — success_rate. Group B should sit at ~99% (no paywall, saves nearly always succeed). Group A's deviation from that is the cleanest measure of paywall friction in production.

Group A success_rate	What it means
> 80%	Paywall barely engaging — most users below threshold or not editing
50–80%	Healthy friction — paywall firing as designed
35–50%	Heavy friction — many users hitting the wall repeatedly
< 35%	Severe friction — investigate (broken upgrade path? unfair routing?)

Secondary signals:

• saves/user lower in Group A → paywall reduces per-editor productivity. A >25% gap is meaningful.
• view_users per tenant in Group A is naturally higher (selection bias — larger tenants), so view-to-edit conversion ratios are noisy. Don't over-read them.

Known confounds:

• Selection bias: Group A tenants were enrolled because they were larger/more active. They have proportionally more passive viewers than Group B, which inflates view_users and depresses conversion ratios independently of the paywall.
• Regional holidays: Always check Group A tenants against private/paywall/interpretation.md. A tenant in JP Golden Week or SG Labour Day can drop edits to zero — that's not a paywall effect.
• Newly enrolled tenants: Hold for 7 days. Day 1 looks dramatic but isn't a steady-state read.

Baseline snapshots

Snapshots from prior A/B runs live in private/paywall/baseline.md (most recent at top). After each weekly A/B run:

1. Read the most recent snapshot to compute Δ versus today.
2. Prepend today's snapshot to that file (don't overwrite — the longitudinal record is the point).
3. Quote week-over-week deltas in the daily report.

---

Conversion check (both payment rails)

Paywall conversion has two rails, each with its own source of truth. Check both before claiming a conversion number — KV alone only covers rail 2.

Rail	Buyer path	Source of truth
1. Marketplace plan	admin switches tenant Lite → paid Full SKU (per-user billing via Atlassian)	Marketplace license report: https://marketplace.atlassian.com/manage/vendors/1215266/reporting/licenses
2. Enterprise Bundle	direct Stripe payment ($299/space/yr, no admin needed), manual KV activation	KV license:* keys in SPACE_LICENSE_KV, prod namespace 8969e8528105403bb2d9adca9fc16567 (npx wrangler kv key list --namespace-id 8969e8528105403bb2d9adca9fc16567 --remote) — not the CSS/feature-flags namespace fe9042cb…, which never holds license:* keys

Rail 2 caveats. (a) The canonical home of the SPACE_LICENSE_KV namespace id is .claude/skills/extend-space-license/SKILL.md — read it there rather than trusting a copy. (b) A raw license:* key count over-counts conversions: test grants and temporary editing extensions (granted via the extend-space-license skill) live in the same namespace. kv key get each record and filter by its status / activatedBy fields before counting a key as a paid conversion.

Rail 1 — Marketplace report. The page needs a vendor-account login, so use the user's browser session (claude-in-chrome works — it's a normal page, no Forge iframe). Don't scrape the UI table; hit the same-origin REST API from the page context and aggregate in-page (the extension's DLP filter blocks raw response bodies as credential-like data):

// in page context on marketplace.atlassian.com (vendor 1215266)
fetch('/rest/2/vendors/1215266/reporting/licenses?limit=200&dateType=start&startDate=<YYYY-MM-DD>&endDate=<YYYY-MM-DD>&addon=com.zenuml.confluence-addon',
  {credentials:'include', headers:{accept:'application/json'}})

• Filter to the paid app (addon=com.zenuml.confluence-addon) — unfiltered windows are dominated by hundreds of Lite FREE rows.
• Conversion signal = licenseType: COMMERCIAL (purchase) and EVALUATION (trial — a leading indicator that an admin engaged at all). Ignore FREE / LEGACY_FREE (entitlement churn; the Forge migration re-dated many Lite FREE rows to 2026-04-27).
• Match cloudSiteHostname against the CSS tenant list to attribute a conversion to the paywall. Return hostnames with . escaped (e.g. foo[.]atlassian[.]net) or the DLP filter may redact them.
• Useful params: dateType=start|end|update, offset for pagination (50/page unfiltered), order is NOT a valid param (400).

Baseline (2026-06-10, 6 weeks of paywall): zero conversions from paywalled tenants on either rail — 0 COMMERCIAL/EVALUATION from the CSS cohort on rail 1 (only 2 unrelated 1-user organic licenses project-wide), 0 license:* keys on rail 2 (note: that count was read from the wrong namespace — the KV_FEATURE_FLAGS id — before the 2026-07-05 fix above; re-derive from SPACE_LICENSE_KV with the status/activatedBy filter before reusing it), 0 service-desk extension tickets despite 44 in-product extension clicks. The funnel dies before reaching anyone with budget; track this check weekly alongside the A/B run.

---

Troubleshooting

Use this section when investigating a specific tenant or unexpected paywall behaviour. It is not part of the numbered Steps 1–6 daily run.

Check Forge app version

When investigating why a tenant is or isn't seeing the paywall — or why their events look different from peers — start by checking which Forge app version they're on:

# From the conf-app project root
pnpm forge install list 2>&1 | grep -E "<domain1>|<domain2>"

Output columns: Installation ID | Environment | Site | Atlassian apps | App version | Status. Same App version + Status: Up-to-date across tenants means they're all on the same Forge code: minor-version code updates auto-distribute to all installations on the matching major (per Forge minor versions — no admin consent required). So when events look inconsistent across tenants on the same major version, first check the deploy timeline (see Note below): the inconsistency is usually a date-based event-rename cutover, not per-tenant version drift. Browser bundle caching can briefly delay an updated JS for a single user's session but does not explain tenant-level patterns.

If a tenant shows Status: Out-of-date, that's a real version drift case — they need a Forge upgrade. This typically only happens when a major version bump (new permissions/scopes) is pending admin consent.

Note on event-name cutover (2026-04-28 → 2026-04-29): The rename upgrade_action_blocked → paywall_triggered was merged to master via PR #1051 (commit 4d4d8cb2) on 2026-04-28, then auto-distributed by Forge as a minor-version code update (no major bump, no admin consent — see Forge minor versions). Result is a clean date cutover: events emitted on or before 2026-04-28 are stored as upgrade_action_blocked, events on or after 2026-04-29 use paywall_triggered. Per-tenant differences in which name appears reflect which days that tenant happened to have edit-block events, not version drift (see private/paywall/runbook.md for observed examples). Always query both event names for windows that span the cutover date; for windows entirely after 2026-04-29, paywall_triggered alone is sufficient.

Debugging a specific tenant

If a user reports they're not seeing the paywall, check in order:

1. Forge app version — run pnpm forge install list 2>&1 | grep <domain>. Interpretation, Out-of-date handling, and the event-name cutover are documented in Check Forge app version above.
2. Is their domain on CSS? If not, they'll never see the paywall regardless of macro count.
3. Are they on Lite? Paywall logic short-circuits to false for Full/Diagramly. Check Mixpanel product_type property on their macro_viewed events.
4. Per-space macro count ≥ 100? Paywall is per-space, not per-tenant. A tenant with 5,000 total macros across 100 spaces won't trigger if no single space crosses the threshold. Check metrics-inspect and look at top spaces by total.
5. Are users actually trying to EDIT macros in over-threshold spaces? Paywall fires on edit click (paywall_triggered), NOT on viewing. View-only users in a 1,000-macro space generate zero paywall events. Cross-check macro_viewed against macro_save_succeeded filtered by client_domain (and ideally confluence_space). If edit activity collapses on a specific date while views only partially drop, suspect a regional holiday in the tenant's primary engineering geography — see private/paywall/interpretation.md for the geography table and worked example.
6. Is their space licensed? Check KV: license:{cloudId}:{spaceKey}.
7. Sub-threshold trigger discrepancy? If paywall_triggered fires for a space that metrics-inspect shows below 100 macros, suspect a count methodology gap: metrics-inspect shows live macro counts, but the frontend paywall check in useCustomerSuccessService.ts may use a cached or differently-computed count. See private/paywall/runbook.md for observed cases. Reconcile by adding a debug log in useCustomerSuccessService.ts to emit the raw count seen at trigger time.

For local simulation, use localStorage overrides:

localStorage.mockCSSEnabled = 'true'
localStorage.mockMacroCount = '105'
localStorage.mockSpacePaid = 'false'

Paywall not showing on dev/staging during manual testing

This is a different failure mode from the tenant debugging above — it bites when you drive the paywall yourself on lite-stg / lite-dev and nothing appears. The #1 cause is stale localStorage mocks left behind by a previous manual session (or by the ?sandbox= paywall presets, which auto-set them via applyPaywallSandboxMocks in forgeGlobal.ts). The mocks short-circuit the real CSS/count/license logic.

Decision chain (useCustomerSuccessService.ts shouldBlockActions), in order:

1. spacePaidStatus === true → bypass everything (early return, no block). Set by mockSpacePaid or /api/space-status.
2. else block iff macrosCreated >= MACROS_LIMIT (100) AND customerSuccessServiceEnabled AND isLite.

Paywall fires at editor mount (click Edit on a macro, or insert a new one), not in the viewer. Viewing a saturated page produces zero paywall.

Read the console first — these logs tell you exactly what's overriding:

Console log	Meaning
🧪 Using mock space paid status: true	mockSpacePaid=true is forcing paid → paywall bypassed
🧪 Using mock macro count: <N>	mockMacroCount overriding real count (need ≥100 to block)
🧪 Using mock CSS Feature Flag: <bool>	mockCSSEnabled overriding CSS enrollment
✅ Space is paid - bypassing all restrictions	step 1 above fired — paywall will not show
🚫 shouldBlockActions check: {...}	the authoritative decision — read macrosCreated, isLite, spacePaid, shouldBlock

The five mock keys (useCustomerSuccessService.ts + forgeGlobal.ts): mockSpacePaid, mockMacroCount, mockCSSEnabled, mockSpaceKey, mockClientDomain (plus mockAiTitleEnabled in aiTitleFeatureFlag.ts).

CRITICAL — the mocks live in the Forge iframe's localStorage, not the top-level page. The macro runs in a cross-origin iframe served from *.cdn.prod.atlassian-dev.net; the Confluence page is *.atlassian.net. Clearing localStorage on the top-level page does nothing. You must clear it inside the iframe's origin.

With Playwright, frameLocator() has no .evaluate() — grab the actual Frame object instead:

// read / clear the mocks inside the Forge iframe origin
const forgeFrame = page.frames().find(f => f.url().includes('cdn.prod.atlassian-dev.net'));
await forgeFrame.evaluate(() => {
  Object.keys(localStorage)
    .filter(k => k.toLowerCase().includes('mock'))
    .forEach(k => localStorage.removeItem(k));
});
await page.reload();
// then click Edit on the macro and assert the modal:
//   h2 "This space has reached the ZenUML Lite limit (100 macros)."
//   [data-testid="continue-editing-btn"]  (or continue-attempts-exhausted at 0)

Confirm the real count is actually over threshold once mocks are gone: KV key metrics:<domain>:<lite|full> in namespace 9531a58d3f5b47a6af77750240c09548 (shared staging+prod), e.g. npx wrangler kv key get "metrics:lite-stg:lite" --namespace-id 9531a58d3f5b47a6af77750240c09548 --remote.

Step 6: Self-Review (always run after monitoring)

After completing the monitoring run, review what happened and propose skill improvements. Do this every time — not just when something went wrong.

What to check

1. Errors or unexpected results — did any query fail, return unexpectedly empty results, or require a workaround not covered in the skill? If so, document the fix.

2. Event name drift — did any event return 0 results that should have data? Could be a rename, a drop, or a new event name. Check with mcp__claude_ai_Mixpanel__Get-Events if suspicious. Note: macro_save_failed (Q4 event B in the macro-activity query) is expected to be very sparse or zero — this is normal, not a drift signal.

3. Domain list staleness — are there new domains in Q1/Q2 results that aren't in the known CSS list? Flag them — they may need to be enrolled.

4. Internal site misclassification — were any internal sites (zenuml, zenuml-connect, zenuml-stg) accidentally counted as customer tenants in the table?

5. Query structure issues — did the Mixpanel query schema require a workaround (e.g. breakdown not working inside metric, filter syntax)? Note the correct pattern.

6. Missing coverage — is there a signal the table doesn't capture that would be useful (e.g. upgrade_modal_dismissed rate, time-to-CTA)?

Output format

End your run with a section like this:

## Skill Self-Review

**Ran cleanly:** yes / no

**Issues encountered:**
- [describe any error, empty result, or workaround needed]

**Proposed improvements to SKILL.md:**
- [specific wording or section changes — quote the line to change and the replacement]

Apply proposed improvements directly to the skill file without asking for confirmation.

---

Reference: Source files

What	File
Thresholds (85 warning / 100 block) + CSS flag fetch + space-paid check	src/composables/useCustomerSuccessService.ts
Single paywall modal	src/components/UpgradePrompt/UpgradePrompt.vue
Upgrade tracking event names	src/utils/upgradeTracking.ts
Space license endpoint	functions/api/space-status.ts, functions/api/space-license.ts
Pricing tiers + cost formula	docs/pricing-model.yml
Is a specific tenant already paying / on a trial?	tenant skill — whois <domain> (single-tenant lookup, incl. Lite Layer-B)