noon-ads

name	noon-ads
description	Noon Ad Manager — campaigns (Auto / Manual / Brand), tuning audits, keyword research, negatives, Vantage analytics. Covers Targets / Customer Queries / Export Data flows. Load for any noon ads work — review, audit, tune, create. References under references/ for the tuning playbook (ads-tuning.md), creation guide (ads-creation.md), and keyword research (ads-keyword-research.md).
requires	["noon-shared"]
gates	["ad_completeness_review","ad_negation_allowlist","ad_execution_fidelity"]

Noon — Ad Manager

PREREQUISITE: Read ../noon-shared/SKILL.md for login, page structure, and common patterns.

Mechanics for noon Ad Manager. The actual thinking — when to create / tune / kill a campaign, how to research keywords — lives in the three reference files (see § 11).

URL: https://admanager.noon.partners/en-{cc}/home?mpCode=noon&project=PRJ{project_id}

Left nav (ul role=menu): Campaigns, Budget, Billing, Vantage (Beta), Settings. Country switcher at bottom.

1. Campaigns Overview Metrics

Top-level KPI cards:

Metric	Formula / Notes
ROAS	Return on Ad Spend = Revenue / Spends
Revenue	Total ad-attributed revenue
Spends	Total ad spend
eCPC	Effective Cost Per Click
CTR	Click-Through Rate = Clicks / Views
Orders	Ad-attributed orders
Clicks	Total clicks on ads
Views	Total ad impressions
ATC	Add To Cart count
CvR	Conversion Rate (shown on campaign detail)

A time-series performance chart below lets you toggle any metric.

2. Campaign List Filters

• Status (Active/Paused/etc.)
• Ad Type
• Date range

Columns: Performance (chart), ROAS, Revenue, Spends, eCPC, CTR, Orders, Campaign Details, Status, Budget.

3. Campaign Detail Page

URL: admanager.noon.partners/en-{cc}/campaign/details/{campaign_id}?mpCode=noon&project=PRJ{project_id}

Campaign ID format: C_{alphanumeric} (10 alphanumerics after the underscore, e.g. C_XXXXXXXXXX).

Campaign ID extraction from the campaigns list (IDs are in <a href> attributes, not visible text):

browser-use eval "var links = document.querySelectorAll('a[href*=\"/campaign/details/\"]'); var data = []; links.forEach(function(l) { var m = l.href.match(/\/campaign\/details\/([^?]+)/); if (m) data.push({name: l.textContent.trim(), id: m[1]}); }); JSON.stringify(data);"

⚠️ The campaign list is PAGINATED (~15 per page) — that eval only returns the CURRENT page. The footer reads Showing 15 items per page and a pager (1 2 3 4 5 →) sits bottom-right. A single eval captures ~15 campaigns; an account with 70 campaigns across 5 pages will be silently under-reported by ~80% if you stop at page 1. This has produced a real audit that reported "12 active campaigns (all manual targeting)" for a noon account that actually had ~70 campaigns across 5 pages, including Auto-targeting and Product-Ad campaigns the page-1-only read never saw.

Phase 1 (Discover) MUST enumerate every page before concluding the campaign set:

1. Read the pager to learn the last page number, then page through all of them, unioning campaign IDs into one set. The pager is an Ant Design component — click the explicit page-number anchor li.ant-pagination-item-N a (verified reliable 2026-06-08); the generic next-chevron snippet below is an unreliable fallback (the /next|›|→/ match returns no-next on this paginator):

   # RELIABLE: jump to each page by its number, 1..last
   browser-use eval "var a=document.querySelector('li.ant-pagination-item-2 a'); if(a){a.click(); 'page-2';} else 'no-page-2';"
   # how many pages exist:
   browser-use eval "JSON.stringify([...document.querySelectorAll('li.ant-pagination-item')].map(function(li){return li.getAttribute('title')||li.textContent.trim();}));"
   # fallback chevron (often fails on Ant Design — prefer the anchor):
   # browser-use eval "var b=[...document.querySelectorAll('button,a,[role=button]')].find(function(e){return /next|›|→|>/.test(e.getAttribute('aria-label')||e.textContent||'') && !e.disabled;}); if(b){b.click(); 'clicked-next';} else 'no-next';"
   

   Re-extract a[href*="/campaign/details/"] after each page and merge into a de-duped set (IDs repeat if you re-read the same page).
2. Establish the true total before trusting any count: the last pager number × page-size (minus the short last page) is your completeness target. If the distinct campaign-id count you collected is less than (last_page − 1) × 15, you have NOT read every page — keep going. Many noon list footers also expose a page-size selector; bumping it (e.g. 15 → 100) collapses the account to a single page and is the most reliable read when available.
3. Only after the union is complete (count stable, all pages visited) do you have the manifest. Treat a single-page read as a spot-check, never as the full campaign set. The same caveat applies per country — re-paginate after every country switch.

Campaign names can be misleading. Verify actual products via the Products tab — do not trust the campaign name. A campaign named "mouse004 Auto" may target keyboard SKUs, not a mouse.

Header shows: campaign name, Status badge, Budget, Top-of-Search boost (displayed as Top Slot: N% between Budget and Bidding Strategy for manual campaigns with TOS configured), Bidding Strategy, Running From date, Last Updated.

Brand Ads have different CTR/ROAS norms. Brand Video ads measure view-through differently — never compare CTR directly to Product Ads. A brand video CTR of 0.23% is not "weak" vs product ad peers at 1.7–6.7%. Compare Brand Ads only against other Brand Ads, or against the brand ad's own historical ROAS.

Brand Ad "Creative" row. The Products tab may show a "Creative" row (logo/video element) that accumulates clicks with zero attributed orders — noon can't attribute conversions to the creative. If Creative spend > 20% of campaign budget, flag it; calculate ROAS both with and without the Creative row for true product performance.

KPI cards (same 10 metrics as overview, scoped to this campaign).

Performance chart with metric toggles: ROAS, Revenue, Spends, eCPC, CTR, CvR, Orders, Clicks, Views, ATC.

4 Sub-tabs on campaign detail:

Tab	Purpose
Products	SKUs in this campaign with per-SKU metrics
Placements	Ad placement performance
Targets	Keywords with match types and bids
Customer Queries	Actual customer search terms

Sub-tab access patterns. Element indices for the 4 sub-tabs are not stable — they change between page loads. After scrolling down ~800px, the Products tab is reliably at a stable index in browser-use state output. For other tabs, look for the tab name in the state output and click the adjacent index. For brand video pages, scroll 1500px (roughly 2× standard) because the embedded video player pushes sub-tabs further down.

"No SKUs Found" on Products tab. If a campaign is Live and spending but Products shows "No SKUs found", the linked SKUs were deleted or delisted. The Auto system continues to spend but cannot attribute revenue. Check if some variants show "View Issues" vs "Buy Box Won" — even one broken variant can tank campaign ROAS.

4. Targets Tab — Keywords & Bidding

Goal: capture every row, including the 0-view tail (typos, sub-floor bids, idle keywords).

Default to scroll+eval. For typical Manual campaigns (15–30 keywords) the DOM accumulates all rows on initial render; a single eval walking document.querySelectorAll('table tr') returns the full table. Verified live 2026-05-05: campaigns with 24–25 keywords returned every row on first eval, no scrolling needed.

browser-use eval 'JSON.stringify(Array.from(document.querySelectorAll("table tr")).map(r => Array.from(r.cells).map(c => c.innerText.trim())))'

If the captured count looks small (<10 rows on a 14d+ campaign that should have 15+), scroll the inner table container and re-eval — the DOM may still be virtualizing on a slow render.

Export Data → CSV is unreliable in this environment. Field- verified: clicking the Export Data button on a campaign-detail Targets tab produced no CSV in ~/.vibe-seller/downloads/<slug>/ within 10 s; the download monitor only catches bulk-sheet exports, not per-campaign tab exports. Use Export Data only as a last resort for campaigns with ≥ 50 keywords AND only after verifying a fresh file appears in the downloads dir.

Tab-activation gotcha. After browser-use click <targets-tab-idx>, verify by URL — location.href should include ?tab=targets. The aria-selected state can lag for a second after click and isn't a reliable activation signal.

Recommended-Bid cell suffix. The Recommended Bid column extracts as e.g. 0.75 0.60-0.90 Apply — the literal "Apply" button label is concatenated into the cell innerText. Strip the trailing Apply before formatting in the report.

Columns: Target (keyword text), Bid, eCPC, Recommended Bid, Verticals, Engagement (Views/Clicks/Orders/CTR/CvR), Status.

Match types observed: exact Match, phrase Match (and likely broad Match).

Per-keyword actions:

• Bid input: edit target bid directly
• Apply button: applies recommended bid
• Status toggle: enable/disable the keyword

5. Change Target / Keyword Price

On the Targets tab, the Bid column is directly editable:

browser-use state                      # find bid input for target row
browser-use input <bid-input> "2.50"
# Confirmation/save happens per-row

Or click "Apply" next to Recommended Bid to use noon's suggestion.

6. Customer Queries Tab

Same scroll+eval default as § 4 (Export Data is unreliable in this environment — see § 4 note).

# After clicking the Customer Queries tab, verify activation by URL
browser-use eval 'location.href.includes("tab=customerQuery")'
# Then walk the table rows
browser-use eval 'JSON.stringify(Array.from(document.querySelectorAll("table tr")).map(r => Array.from(r.cells).map(c => c.innerText.trim())))'

Rendering delay. After clicking the Customer Queries tab, the first eval may return only an empty header row (no data). This is a rendering delay — the table is in the DOM but data hasn't populated. A second eval ~2 seconds later returns full data.

The on-screen state shows only the top spenders; the long-tail / 0-order queries where harvest, brand-negate, and waste decisions live are below the fold. The eval above pulls the full table on most campaigns; if you see fewer than ~15 rows on a 14d+ campaign, scroll the inner table container and re-eval.

Shows the actual search terms customers used that triggered your ads. Columns: Customer Query Term, Target, Match Type, Target Bid, eCPC, Spends, Verticals, Engagement.

Auto campaign query routing per-product. On Auto campaigns, the Customer Queries tab shows queries scoped to the product currently selected/highlighted in the Products tab — NOT the full campaign. If a campaign has 2+ products, switch the highlighted product to see each product's queries. Always check Customer Queries while each product is individually selected to capture all routes.

Auto campaigns: Customer Queries IS the tuning surface. Auto campaigns have no Targets tab, so the Customer Queries tab is where most of the actionable items live (brand-negates, wrong-category waste, harvest candidates). Allocate equal time on Customer Queries for Auto as you would on Targets for Manual — don't treat Auto sections as "lighter" just because the spec template doesn't show a Targets table.

Use this to discover high-performing queries (add as keywords) or low-performing queries (add as negatives).

7. Export Data

Both Targets tab and Customer Queries tab have Export Data button at top-right. Triggers CSV download of the current filtered view. Unreliable in this environment — see § 4 caveat. Prefer DOM eval extraction.

browser-use state                      # find "Export data" button
browser-use click <export-data-btn>    # downloads CSV (may not land)

Campaign detail also has Export Data for the Products tab.

8. Create Campaign Flow

URL: admanager.noon.partners/en-{cc}/campaign/start?mpCode=noon&project=PRJ{project_id}

Step 1/3 — Ad Type

Two radio options:

• Product Ads — Increase product visibility by targeting relevant search terms and browsing categories
• Brand Ads — Boost brand discovery with ads that showcase your logo, brand name and products

Click Continue.

Step 2/3 — Product Selection + Bidding + Targeting

1. Product Selection: Manual Selection OR Bulk Upload

• Search by SKU name input
• Selected products shown in right panel

2. Bidding Strategy (choose one):

Strategy	Behavior
Dynamic Bid Up & Down (New)	Scale up for top placements, down during low conversion. Auto Targeting only.
Dynamic Bid Down Only	Only lowers bid when conversion is low. Auto + Manual Targeting.
Fixed	Set default bid amount; no dynamic adjustment.

3. Targeting:

• Auto Targeting: noon automatically matches ads with relevant parameters. Configure Default Bid Amount and Minimum Bid.
• Manual Targeting (with supported strategies): pick keywords.

4. Negative Targeting (Optional): Exclude specific keywords to prevent your ad from appearing in irrelevant searches. Limits: 30 Days negative targets and 30 Phrase negative targets.

5. Top Of Search Placement Bidding (Optional): Increase chances of appearing at top of search results. Bid Percentage boost up to 900% to compete for premium placements.

6. General Settings:

• Campaign Name (required)
• Marketplace (auto: NOON)
• Start Date / End Date (checkbox "No end date")
• Budget Details:
  • Shared Budget — distribute across multiple campaigns
  • Campaign Budget — dedicated to this campaign
• Maximum Daily Budget input

Action buttons at bottom: Cancel & Go Back, Save As Draft, Launch Campaign.

9. Add Negative Keywords to Existing Campaign

Open Campaign Detail → Targets tab. The Targets tab manages positive keywords. For negatives, look for a "Negative Targets" section or sub-tab on the same page (noon UI varies; explore the tab headers).

When creating a new campaign, use step 4 "Negative Targeting" above.

10. Vantage Analytics

URL: https://vantage.noon.partners/en/?project=PRJ{project_id}

First visit asks to select the marketplace country and account. Provides deeper analytics across campaigns.

11. Reference catalog — "what to do" thinking

The mechanics in §1–§10 above are click paths. The actual thinking — when to create a campaign, when to tune an existing one, how to research keywords — lives in three reference files:

Reference	Load when
../amazon-ads/references/output-spec.md	The report contract for every audit (shared across noon + Amazon — same shape for both platforms). 进度 line, per-campaign drill blocks (Targets table + Customer-Queries table + 搜索词对账 reconciliation line, same date window), bid rules, TSV naming. The server completeness reviewer at set_task_result checks against it and lists what's missing each round — no reviewer subagent, no REVIEW files.
../amazon-ads/references/audit-quickref.md	The audit procedure, one page (shared). Enumerate ALL pages → two-layer drill per campaign (Targets + Customer Queries, same window, reconcile) → build the report with Read+Edit via INSERT markers → converge with the server reviewer.
../amazon-ads/references/format-anchor.md	Legacy detail. Exact per-campaign table layouts; load only if you need the precise column shape. Superseded as a contract by output-spec.md.
references/ads-creation.md	Creating a new campaign. Covers targeting choice, bidding strategy, per-keyword bid heuristic, match-type strategy, negative scoping, TOS boost rules, budget choice, the Save-as-Draft → Launch UI quirk, naming convention, post-launch verification cadence.
references/ads-tuning.md	Any task that reads existing campaigns and proposes changes — phrasings like "review all ads", "audit the campaigns", "give me an improvement plan", "weekly ad review", "tune ads", "fix ACOS / ROAS". Defines the steps and noon-specific click paths (Customer Queries tab, Targets tab, etc.); the output contract lives in output-spec.md (shared with Amazon — same shape for both platforms).
references/ads-keyword-research.md	Building the initial keyword list for a Manual campaign. Covers buyer-vs-seller language, storefront autocomplete (English + Arabic), peer-listing reading, cross-checking against existing campaigns to avoid self-competition, parallel negative-list build, match-type assignment.

Safety rails:

• Compare same-country with same-country. Buyers in different countries behave differently; one country's peer data isn't a fair baseline for another country's campaign.
• Surface, don't auto-execute. Recommendations are presented to the user with current value, proposed value, and reason. The user confirms before any state-changing click.
• Per-run captures → /tmp/<run-slug>/. Live data captures go to a temp dir, never under ~/.vibe-seller/knowledge/.

Tips

• Ad Manager is per country (e.g. /en-<cc1>/ vs /en-<cc2>/).
• Campaign Detail tabs: Products / Placements / Targets / Customer Queries.
• ROAS = Revenue / Spends, target > 1.0 minimum (but real scale-target depends on margin — see ads-tuning.md).
• Export Data buttons exist on Products, Targets, Customer Queries tabs.
• Negative keyword limits: 30 Day negatives + 30 Phrase negatives per campaign.
• Top-of-search bid boost: up to 900%.
• Session timeout recovery: during long audits (7+ campaigns, two countries), browser-use state may return timeout. Recovery: browser-use open <any_admanager_url> reconnects without needing browser-use close. Login state is preserved.
• Export Data is unreliable: clicking Export Data on Targets or Customer Queries tab may not produce a CSV in ~/.vibe-seller/downloads/<slug>/. Use DOM eval extraction instead (§ 4 pattern).

Don't trust an "empty" Ad Manager that contradicts the store profile

noon's Ad Manager has been observed returning a transient empty state that the UI faithfully renders as "No data available / Showing 0 items per page", even when the store has 5+ active campaigns in that country (verified by re-navigating the same URL ~30 minutes later — same "Last Updated" timestamp, very different result). This isn't a client-render race — the page literally says zero campaigns — but the page is wrong.

The store profile is the durable ground truth. stores/<slug>/metadata.json carries platform_countries.noon and notes.md documents prior-run campaigns. When the live Ad Manager for a country listed there shows zero campaigns, that's a contradiction — treat it as a transient UI/backend issue, not a fact about the store.

When that contradiction fires, in order:

1. Re-navigate the same URL (full browser-use open, not just refresh — open a fresh navigation). If campaigns show up: trust them, audit, move on.
2. Check the on-page filters. noon's overview has Status and Ad Type dropdowns — clear them and re-read.
3. Open the country's /campaigns page directly instead of /home; the home view is more cache-prone.
4. Only after all three return zero with a fresh "Last Updated" timestamp may you report the country as actually empty — and even then, surface the contradiction with the store profile so the user can resolve it.

Dropping a country that the store profile lists as active is a much worse failure than spending 60 extra seconds verifying.

See also

• noon-shared — login, page structure (prerequisite)
• noon-listing — promote a SKU you've just listed