Select and write the optimal CTA by platform × goal × audience — replaces generic 'order now' with high-converting action lines
Select and write the optimal CTA by platform × goal × audience — replaces generic 'order now' with high-converting action lines
npx skills add https://github.com/alextiannus/acm-skill-packs --skill cta-matrix复制此命令并粘贴到 Claude Code 中以安装该技能
Generate F&B copy using the AIDA framework: Attention → Interest → Desire → Action
20+ proven hook types for F&B content across platforms, with EN and ZH variants — extends core hook-engine from 6 to 20+ patterns
Generate F&B copy using the PAS framework: Problem → Agitate → Solution — ideal for pain-point-led delivery and dining content
Dish description formula for F&B social content: sensory detail + origin + emotional hook — turns menu items into craveable copy
Categorised review response templates for 5★/3★/1★ Google Maps and Facebook reviews — EN and ZH, restaurant-specific, never generic
Instagram ranking signals and format decisions for F&B brands — Carousels vs Reels vs Stories, optimal cadence, engagement triggers
| name | cta-matrix |
| description | Select and write the optimal CTA by platform × goal × audience — replaces generic 'order now' with high-converting action lines |
| version | 1.0.0 |
| tier | community |
| category | copywriting |
| author | 12eat AI Lab |
| license | MIT |
| min_plugin_version | 0.5.5 |
The call-to-action is the most under-optimised line in most restaurant social content. This skill provides a selection matrix so the agent always picks the CTA that matches the platform, the post goal, and the audience's current intent level.
Apply at the end of any caption or post — after the hook and body copy are complete. Replace all placeholder CTAs ("order now", "click the link", "follow us") with a matrix-selected CTA.
Cold — audience doesn't know the brand well. Goal: build curiosity or get a save/share. Warm — audience has engaged before. Goal: convert to first order or visit. Hot — past customers or high-intent engagers. Goal: repeat order, upsell, loyalty.
| Platform | Cold | Warm | Hot |
|---|---|---|---|
| "Save this for tonight 🔖" | "Tap the link in bio — delivered in 30 min" | "Your usual is waiting. Link in bio." | |
| "Comment 😋 if you want the link" | "Order now — free delivery over $30 this week" | "Back again? Tap below. You already know it's worth it." | |
| TikTok | "Follow for the menu link 🍜" | "Link in bio — tonight's sorted" | "Reorder in 2 taps. Link in bio." |
| 小红书 | "点赞收藏，今晚就点它" | "链接在主页，30分钟送到" | "回购的朋友看这里 👇 老顾客专属优惠码：BACK10" |
| Platform | Cold | Warm | Hot |
|---|---|---|---|
| "Tag someone you'd bring here" | "Reserve a table — link in bio" | "Book your usual spot — we saved it for you" | |
| "Share this with a foodie friend" | "Book now — weekends fill up fast" | "Your table is waiting. Book below." | |
| Google Maps | "See our full menu →" | "Book a table →" | "Call us directly for weekend reservations" |
| Platform | CTA |
|---|---|
| "Follow for weekly specials you won't see anywhere else" | |
| TikTok | "Follow — we post the recipes nobody else shares" |
| "Like our page to get notified when new dishes drop" | |
| 小红书 | "关注我们，第一时间看新菜和限时优惠" |
| Platform | CTA |
|---|---|
| Google Maps | "Enjoyed your meal? A quick review means the world to us →" |
| "Had a great experience? Share it — it helps more than you know ⭐" | |
| "DM us your honest thoughts — we read every one" |
A CTA's job is to make the next step feel effortless. Apply these rules:
