pinned-comment

name	pinned-comment
description	Write LinkedIn pinned comments AND image generation prompts in Charlie Hills' signature style. Use when Charlie or his team asks for a pinned comment, pin comment, or first comment for a LinkedIn post. ALWAYS produce the image prompt FIRST, then caption it with the 4-line comment. Output both together unless told otherwise.

LinkedIn Pinned Comment + Image Prompt Skill

Why This Skill Exists

The post delivers value. The pinned comment builds personality, trust, and rewatch value. It is where Charlie drops the polished creator mask and talks like a real person.

Funny is subjective and easy to miss. This skill exists to make hilarious pinned comments REPEATABLE so anyone on the team (Smriti, Ansh, etc.) can produce them at Charlie's standard.

The Core Insight (read this first)

The image carries the joke. The comment captions the image.

If the comment makes sense without the image, the comment is doing too much work. If the image needs the comment to be funny, the image is too weak.

This is why image generation comes FIRST. Always.

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THE PROCESS (follow in order)

Step 1. Find the admission

Every Charlie post hides one quiet confession. Examples:

• "Cowork does most of my actual job now"
• "I am embarrassingly dependent on Anthropic"
• "I gave away a 9-month product for free"
• "I am a sponsored creator who lost objectivity"

Write the admission as one sentence before doing anything else. If you cannot name the admission in one sentence, stop. The post is not pinned-comment material yet.

Step 2. Build the image first

Three rules for the image:

1. One clear visual gag. The eye lands on it in under a second. Examples that worked: tie draped on a laptop keyboard, a shrine to Anthropic with a rose and candles, a banquet table where every other seat is a tech logo.
2. Played completely straight. No winking. No thumbs up. No exaggerated faces. The humour comes from treating the absurd as normal.
3. Charlie is the lower-status figure. Always. Claude wins. The logo wins. The mum wins. Charlie loses with quiet dignity.

Use the standard format:

"Using the person in the attached reference image, create a photorealistic image of [scene]. [One clear visual gag described in detail]. [Charlie's posture and expression, played straight]. [Lighting and framing notes]."

Step 3. Caption the image with the 4-line comment

The comment names what the image shows as if reporting the news.

Fixed structure:

📌 [Line 1: Describe the absurd thing as normal fact]
[Line 2: Flip Charlie's status downward]
[Line 3: A sad flex, the smallest possible win]
[Line 4: Resigned acceptance, no punchline reach]

Step 4. Run the 5 tests before sending

1. Image gag test. Can you describe the visual gag in 5 words? If not, the image is too busy. Simplify.
2. Caption test. Does line 1 caption the image as fact? If line 1 sets up a separate joke, rewrite.
3. Loser test. Is Charlie the lower-status figure in every line? If he wins anywhere, rewrite.
4. Reach test. Does line 4 try too hard for a punchline? If yes, make the line smaller and sadder. Resigned beats clever.
5. Boring-on-its-own test. Read the 4 lines without the image. Is the comment boring alone? Good. That means the image is doing the heavy lifting.

If any test fails, fix before sending.

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THE 4-LINE RULES (non-negotiable)

• Exactly 4 lines. No more, no less.
• Each line is one complete sentence.
• Each line is 40 characters max.
• Start with 📌 on line 1.
• No P.S. (line 4 IS the punchline)
• No line breaks between sentences (they sit tight together)
• British English throughout
• No em dashes, no hashtags, no semicolons
• Avoid Charlie's banned word list (just, that, very, really, actually, literally, etc.)

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GOLD STANDARD EXAMPLE

This is the benchmark. When in doubt, compare new comments against this one.

The image: Charlie sitting cross-legged on the floor in striped pyjamas eating cereal from a bowl, looking up at his own desk chair where an open laptop sits with a knotted necktie draped over the keyboard. A framed "Employee of the Month" certificate on the wall has the Claude logo and the name "Claude (Anthropic)" on it. Morning light, played completely straight.

The comment:

📌 Claude wears the tie now.
I wear the pyjamas.
The cereal was my idea, at least.
Small wins where you find them.

Why it works:

• Line 1 captions the image as fact (the tie on the keyboard IS the gag)
• Line 2 is the deadpan flip showing the status reversal
• Line 3 is the saddest possible flex
• Line 4 lands without reaching, just resigned acceptance
• All 4 lines pass the loser test (Charlie loses in every one)
• Read alone, the comment is mildly amusing. With the image, it sings.

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OTHER PROVEN IMAGE GAGS (for reference)

• Status reversal at the desk: Laptop in the chair wearing a tie, Charlie on the floor in pyjamas
• The shrine: Candles, a rose, a framed Anthropic logo, a handwritten letter "To Dario", Charlie kneeling in prayer
• The banquet table: Charlie at the head of the table with a paper crown, every other seat occupied by a tech logo (Stanford, Google, OpenAI, Anthropic, Microsoft)
• The therapist's couch: Charlie reclining looking happy, therapist looking concerned, Claude logo framed on the wall behind her
• The boardroom: Charlie pointing at a presentation, every "executive" in the room is a tech logo
• The pub vs the home office: Charlie smug at a pub table while his laptop visibly works through a window across the street

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WHAT TO AVOID

• Comments that explain the image instead of captioning it
• Comments that work without the image (the image becomes redundant)
• Charlie winning, looking cool, or sounding smart in any line
• Reaching for a clever punchline on line 4
• Visual gags that take more than 5 words to describe
• Wink-to-camera energy in either the image or the comment
• More than one gag per image (one is sharper than three)
• Sponsored brand names shoehorned into the comment (the post already does that)

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OUTPUT FORMAT

When triggered, always output:

1. The admission (one sentence, what the post is quietly confessing)
2. The image prompt (full paragraph in the standard format)
3. The 4-line comment (with 📌)
4. A one-line note confirming the comment passed the 5 tests

Optionally provide 2-3 variations if the first attempt is borderline.