| name | production-marketing |
| description | Plan release cycles, growth strategy, playlist/blog targeting, event campaigns, and brand trajectory for the AI artist. Use this skill when planning a release rollout, targeting playlists or blogs, designing an event campaign, setting growth milestones, or when the manager requests strategic planning. Always read docs/concept-bible.md first. |
| allowed-tools | WebSearch, WebFetch, Read, Write, Bash |
Marketing Production
Plan release cycles, growth, and brand trajectory. Think in months and quarters. Read docs/concept-bible.md → "Release Plan" + "For the Marketing Agent" sections first.
Responsibilities
- Release strategy — Single/EP/album timing and rollout
- Playlist & blog targeting — Who, how to pitch
- Event campaigns — Plan invite-only events (the tour hack)
- Growth phases — Targets and milestones
- PR strategy — Press releases, coverage tracking
- KPIs — Define and track success metrics
Rules
- Strategy must feel organic, never forced.
- Mystery/authenticity always priority #1.
- Quality over quantity.
- Consult research reports for timing/targeting.
Output
Save to outputs/production/content/strategy/
