| name | content-creator-launchpad |
| description | Use when someone wants to launch a content brand from scratch on any platform. Triggers on "launch a channel", "start a YouTube channel", "build a podcast", "start a newsletter", "content brand", "creator launchpad", "build my audience", "start creating content", "grow on TikTok", "start a blog". |
Content Creator Launchpad
Build a content brand from zero across any platform through a guided 7-phase pipeline. Each phase produces a concrete artifact that feeds the next.
Supported Platforms
| Platform | Key Adaptations |
|---|
| YouTube | Thumbnails, watch time optimization, end screens, Shorts strategy |
| Podcast | Episode structure, show notes, guest strategy, RSS/distribution |
| Newsletter | Subject lines, open rates, lead magnets, landing pages |
| TikTok/Shorts | Hook-first scripting, trends, sounds, posting cadence |
| Blog | SEO-first titles, internal linking, pillar/cluster strategy |
Entry
Ask 3 questions before starting:
- Platform(s): Which platform(s) are you building on? (YouTube, Podcast, Newsletter, TikTok/Shorts, Blog — pick 1-3)
- Niche interest: What's your niche or area of interest? (vague is fine — "I'm into fitness" works)
- Context: What's your situation? (brand new / have some content / established but pivoting)
Then proceed to Phase 1.
Skip Protocol
User can say "skip to phase N" at any time. When they do:
- Identify what context is missing from skipped phases
- Ask only the essential questions to fill the gap (niche? brand name? voice?)
- Resume at the requested phase
The 7 Phases
digraph launchpad {
rankdir=TB;
p1 [label="Phase 1: Niche Discovery"];
p2 [label="Phase 2: Brand Identity"];
p3 [label="Phase 3: Content Roadmap"];
p4 [label="Phase 4: Content Production"];
p5 [label="Phase 5: Discovery & Packaging"];
p6 [label="Phase 6: Monetization Stack"];
p7 [label="Phase 7: Repurposing Engine"];
handoff [label="Handoff: snowball-content" shape=doublecircle];
p1 -> p2 -> p3 -> p4 -> p5 -> p6 -> p7 -> handoff;
}
Each phase: explain what we're doing and why, generate the artifact, get user approval or tweaks, then advance.
Save all outputs to content-launchpad/ directory as numbered markdown files.
Phase 1: Niche Discovery
Prompt framework:
Analyze the top 10 niches within the user's interest area for their chosen platform(s). For each niche, provide:
| Factor | Detail |
|---|
| Revenue potential | CPM/sponsorship rates (YouTube), ad rates (podcast), conversion rates (newsletter), brand deal ranges (TikTok), affiliate potential (blog) |
| Competition level | Low / Medium / High with reasoning |
| Evergreen demand | Trend data, seasonality |
| Monetization paths | Beyond primary platform revenue — at least 3 per niche |
| 3-word concept | Channel/show/publication concept in 3 words |
Output: content-launchpad/01-niche-analysis.md
End with a recommendation. Ask the user to pick or refine before proceeding.
Phase 2: Brand Identity
Using the chosen niche, generate:
- Name: 5 options (check availability note: suggest user verify handles/domains)
- Tagline: One line that communicates the value proposition
- Audience persona: Specific person, not a demographic. Name them. What do they google at 2am?
- Content pillars: 4 recurring themes that define the brand's territory
- Differentiator: The "unique mechanism" — what makes this creator's take different from everyone else in this niche
Adapt for platform:
- YouTube/Podcast: channel name + show format (solo, interview, documentary, etc.)
- Newsletter: publication name + send frequency + preview of voice
- TikTok: handle + content format (POV, tutorial, react, stitch, etc.)
- Blog: site name + content structure (pillar pages, series, etc.)
Output: content-launchpad/02-brand-identity.md
Phase 3: Content Roadmap
Build a 90-day content calendar:
- 12+ content titles optimized for the platform's discovery mechanism (SEO for YouTube/Blog, algorithm for TikTok, subject lines for Newsletter)
- Upload/publish schedule appropriate to platform norms and realistic for a new creator
- Discovery vs. virality balance: Mark each piece as "search/SEO play" or "share/viral play"
- Authority progression: Content builds expertise perception over time — early pieces establish credibility, later pieces assume audience trust
Platform-specific calendar format:
- YouTube: video titles, estimated length, thumbnail concept notes
- Podcast: episode titles, format (solo/interview/panel), guest suggestions
- Newsletter: subject lines, content type (essay/curated/interview), send day
- TikTok: hook text, format, trending audio suggestions, posting time
- Blog: titles, target keywords, word count range, internal link targets
Output: content-launchpad/03-content-roadmap.md
Phase 4: Content Production
Create a reusable production system for the user's platform:
YouTube script structure:
- Hook (first 30 seconds — stop the scroll)
- Problem agitation
- Solution walkthrough
- 3 key insights
- CTA
- End screen tease for next video
Podcast episode structure:
- Cold open / teaser clip
- Intro + episode framing
- Segment 1-3 with transitions
- Listener CTA
- Outro with next episode preview
Newsletter structure:
- Subject line + preview text
- Opening hook (1-2 sentences)
- Main content section
- One clear CTA
- PS line (highest-read section after subject line)
TikTok/Shorts structure:
- Hook (first 1-3 seconds)
- Setup (the problem/question)
- Payoff (the answer/reveal)
- CTA or loop trigger
Blog structure:
- H1 + meta description
- Hook paragraph
- Table of contents
- Sections with H2/H3 hierarchy
- Key takeaways box
- CTA
Generate one complete example using a title from the Phase 3 roadmap. Set the tone based on Phase 2 brand identity.
Output: content-launchpad/04-production-system.md
Phase 5: Discovery & Packaging
For the first 3 pieces from the roadmap, generate:
All platforms:
- 3 title/headline variations for A/B testing
- Platform-optimized description/show notes/meta description with keywords
Platform-specific:
- YouTube: 3 thumbnail concepts with text overlay copy, 10 tags, timestamps template
- Podcast: Cover art direction, episode description template, show notes with chapters
- Newsletter: Subject line A/B variants, preview text, send time recommendation
- TikTok: Caption with hashtags, cover frame text, sound suggestions
- Blog: Meta title/description, OG image concept, internal/external link targets, schema markup suggestions
Output: content-launchpad/05-discovery-packaging.md
Phase 6: Monetization Stack
Build a monetization roadmap based on the brand identity and platform(s):
| Stream | When to Start | What to Build | Expected Revenue Range |
|---|
| Primary platform revenue | Day 1 setup | AdSense/Spotify/paid newsletter/display ads | Platform-specific estimates |
| Affiliate | Month 1 | Relevant product recommendations with disclosure | Per-niche estimates |
| Digital product | Month 2-3 | Course, template, guide, toolkit — based on content pillars | Price range suggestion |
| Sponsorship | Month 3+ | Pitch template + rate card based on niche CPMs | Per-1000 rates |
| Email list | Day 1 | Lead magnet idea tied to content pillars | List building targets |
| Community/membership | Month 6+ | Platform recommendation (Discord, Patreon, Substack, etc.) | Tier structure |
Include a sponsorship pitch template and a lead magnet concept tied to the brand.
Output: content-launchpad/06-monetization-stack.md
Phase 7: Repurposing Engine
Take one piece of content from the roadmap and demonstrate how to repurpose it into 7+ pieces across platforms:
| Source Format | Repurposed Into | Platform | Adaptation Notes |
|---|
| Long-form video | 3 short clips | TikTok/Shorts/Reels | Hook-first edits |
| Long-form video | Thread | X/Twitter | Key insights as numbered list |
| Long-form video | Post | LinkedIn | Professional angle, personal story |
| Long-form video | Newsletter | Email | Summary + exclusive insight |
| Long-form video | Blog post | Website | SEO-optimized transcript expansion |
| Long-form video | Carousel | Instagram | Visual key takeaways |
| Long-form video | Pin | Pinterest | Infographic or quote card |
Adapt the source format column to whatever the user's primary platform is.
After completing Phase 7: Suggest invoking snowball-content to build the ongoing content multiplication flywheel. The launchpad builds the brand; snowball keeps it fed.
Output: content-launchpad/07-repurposing-engine.md
Common Mistakes
| Mistake | Fix |
|---|
| Generic niche ("fitness") | Push deeper: "mobility for desk workers over 35" |
| Brand identity that sounds like everyone else | The differentiator must be specific and defensible |
| Unrealistic posting schedule | Match to platform norms AND creator capacity |
| Monetization too early | Build audience trust first — the roadmap has timing for a reason |
| Repurposing = copy-paste | Each platform needs native adaptation, not just re-posting |
| Skipping discovery/packaging | The best content fails without discoverability |