| name | brand-mockup |
| description | Generate a brand mockup (palette + type stack + 3 sample applications). Use when boss says "let's mock up a brand for X" or when a fresh deployment needs visual identity. |
Brand mockup
Three deliverables in one pass: palette, type stack, applications.
Inputs
wiki/business/<slug>.md — what the business does
wiki/owner/voice.md — tone signals
- Any existing brand assets in
wiki/brand/ (preserve, don't reinvent)
Output
- Palette — 3 primary + 2 neutral + 1 accent. Cite each: why this shade for this business?
- Type stack — display + body. Reasons.
- Three applications:
- Email signature
- Landing page hero (text-only mock)
- Business card
- Save to
wiki/brand/mockup-<date>.md for review
Rules
- Cite references, never invent without source
- Australian business? Avoid US-coded design tropes
- Healthcare / regulated industry? Conservative palette; high contrast for accessibility
- Consumer brand? Bolder palette OK
- Don't propose a brand that contradicts the voice (warm-voiced business shouldn't get a clinical-grey palette)