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SEO + GEO (Generative Engine Optimization) content strategy skill for optimizing content for both traditional search engines and AI-powered answer engines. Use when the user needs content that ranks in Google AND gets cited by AI assistants like ChatGPT, Perplexity, and Google SGE. Covers AI citation optimization, entity-based SEO, and structured content for LLM visibility.
Enables explicit step-by-step reasoning to solve complex problems. Use when the user needs structured thinking, multi-step analysis, logical deduction, or wants the AI to show its reasoning process. Improves accuracy on math, logic, coding, and complex decision-making tasks.
Comprehensive multi-source research workflow that goes beyond simple web search. Uses parallel search agents, source verification, cross-referencing, and structured reporting. Use when the user needs thorough research on any topic, market analysis, competitive intelligence, or academic literature review.
GSAP (GreenSock Animation Platform) skill for creating professional web animations. Covers all GSAP plugins including ScrollTrigger, Flip, Draggable, MotionPath, SplitText, DrawSVG, MorphSVG, ScrollSmoother, Observer, and TextPlugin. Use when the user needs web animations, scroll effects, interactive UI animations, SVG animations, or timeline-based motion design.
Jobs to Be Done (JTBD) framework for understanding customer motivations and designing products people actually want. Use when the user needs customer research, product-market fit analysis, value proposition design, competitive positioning, or innovation strategy. Focuses on outcomes customers want, not features they request.
AI-powered photography assistant covering 6 core categories - Composition, Lighting, Post-Processing, Equipment, Genre-Specific, and Business. Use when the user needs photography advice, camera settings, lighting setups, editing workflows, portfolio building, or AI-enhanced photography techniques. v3.0
Guides the user to an answer through questioning rather than direct statements. Use when the user needs to develop critical thinking, explore assumptions, discover knowledge they already have, or when direct answers would hinder learning. Ideal for coaching, teaching, and reflective problem-solving.
| name | seo-geo |
| description | SEO + GEO (Generative Engine Optimization) content strategy skill for optimizing content for both traditional search engines and AI-powered answer engines. Use when the user needs content that ranks in Google AND gets cited by AI assistants like ChatGPT, Perplexity, and Google SGE. Covers AI citation optimization, entity-based SEO, and structured content for LLM visibility. |
| author | aaron-he-zhu |
| version | 2.0 |
| tags | ["seo","geo","generative-engine-optimization","ai-citations","content-strategy","llm-visibility"] |
Generative Engine Optimization (GEO) is the practice of optimizing content so AI-powered answer engines (ChatGPT, Perplexity, Google SGE, Bing Chat) cite your content as a source.
AI engines cite sources that:
| Factor | SEO Focus | GEO Focus |
|---|---|---|
| Goal | Rank in top 10 | Get cited as source |
| Content style | Long-form, comprehensive | Direct, structured, cite-worthy |
| Keywords | Exact match + variants | Entity + question-based |
| Structure | H1-H6 hierarchy | Q&A + tables + lists |
| Authority | Backlinks | Entity recognition + expertise signals |
| Freshness | Regular updates | Real-time data + recent dates |
<div class="definition">
<strong>Term:</strong> Clear, concise definition in 40-60 words
</div>
Comparison Tables AI engines love tables for comparative data: | Feature | Option A | Option B | |---------|----------|----------| | ... | ... | ... |
Step-by-Step Instructions
Step 1: [Action]
Step 2: [Action]
Step 3: [Action]
Statistics with Sources "The market grew 23% in 2024 (Source: Gartner, 2024)"
FAQ Sections Questions matching natural language queries get cited more often.
# [Topic] - [Primary Keyword]
[Direct answer paragraph - 50-100 words that could be quoted by AI]
## Key Facts
| Fact | Detail |
|------|--------|
| ... | ... |
## What is [Topic]?
[Definition + context - cite-worthy]
## How [Topic] Works
[Step-by-step explanation]
## [Topic] vs. [Alternative]
[Comparison table]
## FAQ
### [Natural language question 1]?
[Direct answer in 40-60 words]
### [Natural language question 2]?
[Direct answer]
## Expert Insight
[Author perspective with credentials]
| Metric | How to Track | Target |
|---|---|---|
| AI citation rate | Manual checks weekly | Increasing trend |
| Citation queries | Track which queries cite you | Expand coverage |
| Citation accuracy | Verify quoted content is correct | 100% accuracy |
| Competitor citations | Track competitor AI visibility | Outperform |