| name | digital-presence |
| description | Manage and optimize online presence across LinkedIn, Instagram, X (Twitter), Facebook, YouTube, GitHub, and personal website. Use when the user wants to audit, plan, or coordinate posts and profile updates across multiple social/professional platforms — content calendars, profile consistency, link-in-bio updates, and cross-posting strategy. |
Digital Presence Manager
Objective
Manage and optimize online presence across LinkedIn, Instagram, X (Twitter), Facebook, YouTube, GitHub, and personal website.
Impact Level: Medium (modifies public social content)
Triggers
Use this skill when the user asks to: audit their online presence, create social media content, plan a content calendar, check brand consistency, repurpose content across platforms, or grow their digital footprint.
Plan Phase
Step 1: Assess Current State
- Identify which platforms are active
- Review recent activity and engagement metrics
- Check brand voice consistency across channels
Step 2: Identify Gaps
- Find underutilized platforms
- Spot content gaps and missed opportunities
- Compare against industry benchmarks
Act Phase
Step 3: Execute Strategy
- Generate platform-specific content using Brand Voice guidelines
- Schedule posts at optimal times per platform
- Repurpose hero content into 5-7 format variations
- Confirm with user before publishing any public content
Step 4: Monitor Results
- Track engagement per platform
- Document what content performs best
- Adjust strategy based on data
Verify Phase
Step 5: Report & Iterate
- Produce structured summary of actions taken and metrics
- Compare results against previous period
- Recommend next cycle improvements
Tool Manifest
- Chrome MCP (for platform access)
- Social media platform APIs (as configured)
Boundaries
- Never post without user confirmation
- Never access accounts not explicitly authorized
- Maintain brand voice consistency defined in setup
