// Designs product bundles with pricing strategy, margin analysis, and promotional copy. Use this skill when a user wants to create product bundles, increase average order value through bundling, analyze bundle margins, or write promotional copy for bundle offers in their e-commerce store.
Writes high-converting ad copy for Facebook, Google, and LinkedIn with multiple creative variations, audience targeting suggestions, and optional ad graphics via Canva. Use when a user needs paid advertising copy, wants to launch ad campaigns, or needs creative variations for A/B testing across ad platforms.
Creates detailed ad creative briefs with visual direction, copy variants, dimensions, and platform specifications. Use when producing ads for any paid media channel.
Creates ad performance reporting templates with ROAS analysis, creative insights, and optimization recommendations. Use when you need structured ad campaign reports.
Calculates ad spend budgets based on revenue goals, conversion rates, and cost-per-acquisition targets. Use when planning how much to spend on ads to hit revenue targets.
Sets up affiliate and referral program structures with commission tiers, terms and conditions, affiliate onboarding materials, and promotional asset guidelines. Use when a user wants to launch an affiliate program, needs to recruit partners to promote their product, or wants to create a referral incentive system for existing customers.
Writes affiliate recruitment emails, landing pages, and onboarding materials to attract partners. Use when building or growing an affiliate program.
| name | bundle-creator |
| description | Designs product bundles with pricing strategy, margin analysis, and promotional copy. Use this skill when a user wants to create product bundles, increase average order value through bundling, analyze bundle margins, or write promotional copy for bundle offers in their e-commerce store. |
| allowed-tools | Read Write Edit |
A GREAT BUNDLE SOLVES A COMPLETE PROBLEM — IT IS NOT A RANDOM DISCOUNT ON UNRELATED PRODUCTS THROWN TOGETHER.
| Bundle Type | Logic | Best For | Typical Discount |
|---|---|---|---|
| Starter Kit | Everything a beginner needs to start | New customer acquisition | 15-20% vs. buying separately |
| Complete Solution | Solves one problem end-to-end | Mid-funnel conversion | 20-25% |
| Mix & Match | Customer picks X items from a category | Clearing inventory, variety seekers | 10-15% |
| Upgrade Bundle | Core product + premium add-ons | Upselling, AOV increase | 10-15% on add-ons only |
| Gift Set | Curated for gifting occasions | Seasonal, holidays | 15-20% |
| Subscribe & Save | Recurring bundle with auto-ship | Consumables, retention | 15-25% |
| Cross-Sell Bundle | Complementary products from different categories | Discovery, basket size | 10-20% |
Gather product data from the user:
Analyze purchase patterns to find natural bundles:
Select products for the bundle following these rules:
Choose the bundle type from the reference table above
Individual total: Sum of all products at full price
Bundle discount: 10-25% depending on bundle type
Bundle price: Individual total × (1 - discount %)
Bundle COGS: Sum of cost for all products
Bundle margin: (Bundle price - Bundle COGS) / Bundle price × 100
Margin threshold: Bundle margin must be ≥ 40% (or ≥ user's minimum)
Create promotional copy for the bundle:
Write supporting copy:
Input: "I sell skincare products. I want to create a starter kit to get new customers to try multiple products. Here are my products and costs:
Output:
Bundle type: Starter Kit (new customer acquisition)
| Product | Retail Price | COGS | Individual Margin |
|---|---|---|---|
| Cleanser | $28.00 | $6.00 | 78.6% |
| Toner | $24.00 | $5.00 | 79.2% |
| Serum (anchor) | $42.00 | $9.00 | 78.6% |
| Moisturizer | $32.00 | $7.00 | 78.1% |
Individual total: $126.00
Bundle discount: 20%
Bundle price: $99.00 (psychological price point)
Actual discount: $27.00 (21.4%)
Bundle COGS: $27.00
Bundle margin: $72.00 (72.7%)
Margin vs. baseline: 72.7% bundle vs. 78.6% avg individual — healthy trade-off
Why not include the Eye Cream? Keeping it out of the starter kit creates a natural upsell after the customer loves the routine. Offer it as an "Add the Eye Cream for $29" upgrade at checkout.
Bundle name: The Fresh Start Kit Headline: Your complete skincare routine in one box — no guessing, no research, no regrets.
Product page description:
Stop buying skincare one product at a time hoping they work together. The Fresh Start Kit gives you the complete 4-step routine our customers swear by — cleanser, toner, serum, and moisturizer — formulated to work as a system. Worth $126, yours for $99.
What's included:
Who it's for: First-time customers who want a complete routine without the guesswork. Perfect for anyone tired of mismatched products from different brands.
CTA button: "Get the Full Routine — $99" Value badge: "Save $27 vs. buying separately"
Email subject line: Your entire skincare routine for $99 (save $27) Instagram caption:
Stop building your routine one product at a time. The Fresh Start Kit has everything: cleanser, toner, serum, moisturizer. 4 products. 1 box. $99 (worth $126). Link in bio.
Input: "I run a specialty coffee roastery. I want to bundle our top three single-origin bags with a branded mug to increase AOV. Bags are $18 each (cost $5), mug is $22 (cost $4)."
Output:
Bundle type: Cross-Sell Bundle (discovery + gifting)
| Product | Retail Price | COGS | Individual Margin |
|---|---|---|---|
| Ethiopian Yirgacheffe (12oz) | $18.00 | $5.00 | 72.2% |
| Colombian Huila (12oz) | $18.00 | $5.00 | 72.2% |
| Guatemalan Antigua (12oz) | $18.00 | $5.00 | 72.2% |
| Ceramic Pour-Over Mug | $22.00 | $4.00 | 81.8% |
Individual total: $76.00
Bundle discount: 18%
Bundle price: $62.00 (actual discount: 18.4%)
Savings: $14.00
Bundle COGS: $19.00
Bundle margin: $43.00 (69.4%)
Margin vs. baseline: 69.4% bundle vs. 74.6% avg individual — strong margin preserved
AOV impact: Current AOV likely ~$36 (2 bags). Bundle pushes to $62 (+72%)
Bundle name: The Origin Explorer Set Headline: Three continents. Three flavor profiles. One gorgeous mug.
Product page description:
Taste the difference terroir makes. The Origin Explorer Set takes you from the bright citrus of Ethiopia to the caramel sweetness of Colombia to the chocolatey depth of Guatemala — plus our handmade ceramic pour-over mug to brew them in. Worth $76, yours for $62.
What's included:
Who it's for: Coffee lovers who want to explore single-origin flavors, or anyone looking for a gift that impresses without overthinking.
CTA button: "Explore All Three — $62" Value badge: "Save $14 — worth $76"
Gift angle: "Makes a perfect gift for the coffee lover who already has everything. Ships in a branded box, ready to unwrap."