| name | 30x-seo-local |
| description | Local SEO audit and optimization for Google Business Profile, Google Maps, and Gemini Ask Maps. Covers GBP completeness, NAP consistency, review strategy, local schema, competitor benchmarking, GeoGrid visibility, multi-location, AI Local Pack readiness, and GBP suspension prevention. Use when user says "local SEO", "Google Business Profile", "GBP", "Google Maps", "Ask Maps", "local pack", "NAP audit", "local citations", "review strategy", "local competitors", "multi-location", "GBP suspended".
|
| allowed-tools | ["WebFetch","Bash","Read"] |
Local SEO Audit & Optimization
What This Skill Does
Audit and optimize a business's local search presence across Google Business Profile, Google Maps, Local Pack, and Gemini Ask Maps.
Does NOT do:
- Traditional on-page SEO → use
seo-page
- Backlink analysis → use
seo-backlinks
- AI platform visibility (ChatGPT/Claude/Perplexity) → use
seo-ai-visibility
Process
Step 1: Gather Business Info
Ask user for:
| Field | Required | Example |
|---|
| Business name | ✅ | "Blue Bottle Coffee" |
| Website URL | ✅ | "https://bluebottlecoffee.com" |
| Business category | ✅ | "Coffee shop" |
| Service area / city | ✅ | "San Francisco, CA" |
| GBP URL (if known) | Optional | Google Maps link |
| Target keywords | Optional | "specialty coffee SF" |
| Competitors (2-3) | Optional | Names or GBP URLs |
| Multi-location? | Optional | Number of locations |
GSC Data Integration (Optional)
If user has Google Search Console access, pull local query data via seo-monitor:
/seo monitor keywords
Extract from GSC:
- Queries containing city/area names → local keyword baseline
- CTR by local keyword → identify underperformers
- Average position for "[category] near me" patterns
- Impressions vs clicks gap → missed local opportunities
This data informs Steps 2-9 with real performance context.
Step 2: GBP Completeness Audit (Google Official 13-Point Playbook)
Based on Google's official GBP Optimization Playbook (March 2026).
| # | Field | Weight | Check |
|---|
| 1 | Business Information | Critical | Accurate name (no keyword stuffing), address matches license, local phone |
| 2 | Business Category | Critical | Most specific primary category from 4,100+ options. Wrong category = ranking disaster (documented case: #1 → #31 from wrong category) |
| 3 | Business Description | High | 750 chars, concise overview of offerings + what makes you unique, natural language |
| 4 | Business Hours | High | Complete including holidays/special hours. Longer hours = ranking advantage (24/7 via answering service outperforms limited hours) |
| 5 | Service Area | High | Define geographical service region (service-area businesses) |
| 6 | Attributes | High | All relevant (WiFi, parking, outdoor, wheelchair access, etc.) |
| 7 | Photos & Videos | High | 15+ quality photos, refresh quarterly. 100+ photos = 520% more calls, 2700% more direction requests |
| 8 | Google Posts | High | Weekly cadence: updates, offers, events. Post 1-2x/week minimum — freshness is a top-tier ranking signal in 2026 |
| 9 | Social Links | Medium | Link up to 7 social profiles (5 display). Google may show social posts in profile |
| 10 | Chat Links | Medium | Add WhatsApp or SMS Chat for direct customer communication |
| 11 | Bookings & Orders | Medium | Enable Reserve with Google, booking links, order buttons. 77% of consumers expect online booking |
| 12 | Products/Services | High | Complete list with descriptions. Add all pre-defined + custom services |
| 13 | Manage Reviews | Critical | Actively monitor and respond to every review |
Category Selection (Critical)
Primary category is the single most impactful GBP field:
- Choose from Google's 4,100+ options — pick the most specific match
- Monitor category changes regularly (Google updates the list)
- Verify competitors' primary categories for validation
- Wrong category = catastrophic ranking loss
Attributes to AVOID
These attributes can hide your reviews from the profile:
- ❌ "Onsite services" — removes review visibility
- ❌ "Online appointment" — removes review visibility
Only enable these if the booking functionality outweighs review visibility for your business.
Reserve with Google
Drive bookings directly from GBP without customers leaving Google:
- Live in 88+ countries
- Covers: beauty, home services, auto repair, fitness, healthcare, restaurants
- Two options: Custom Booking Link (your own URL) or Integrated Booking Partner (Google partners)
- 77% of consumers expect to book services online — missing this = losing conversions
Landing Page Strategy
- Use UTM codes on the GBP website URL to track traffic in GA4
- Do NOT link to a page that already ranks organically — Google penalizes duplicate rankings
- Link to a dedicated local landing page optimized for GBP traffic
Industry-Specific Optimization
Google released industry-specific GBP Playbooks (March 2026). Apply vertical optimizations during audit:
Food & Drink:
- Menu data must be current and complete (add menu URL)
- Enable online ordering + reservation links
- Professional food photography is non-negotiable
- Weekly posts on specials, seasonal menus, events
Service Businesses (plumbers, cleaners, HVAC, etc.):
- Define service areas clearly (no physical address display if SAB)
- Emphasize emergency availability and response times
- List all certifications, licenses, insurance
- Before/after project photos build visual credibility
Hotels & Accommodations:
- Class ratings and amenity lists
- Room photos, lobby, facilities
- Check-in/check-out times in hours
- Enable Reserve with Google
Tours & Attractions:
- Seasonal hours and availability
- Pricing tiers in products/services
- Activity photos from real customers
- Link to booking system
GBP Pro Tips (Sterling Sky Research)
| Tip | Why |
|---|
| Set opening date to oldest legitimate date | Builds credibility. Use company history, not just current location opening. Google may populate a random date if blank |
| Extend business hours when possible | Google favors accessible businesses. 24/7 via answering service = ranking advantage |
| Do NOT link GBP to a page with existing organic rankings | Google penalizes duplicate ranking — use a dedicated local page |
| Remove "onsite services" and "online appointment" attributes | They hide review visibility from your profile |
| Add up to 7 social profiles | Only 5 display. Google may show social posts. This is a secondary credibility layer for AI engines |
GBP Suspension Red Lines
These actions will get your GBP suspended — never do them:
| Violation | Example | Risk |
|---|
| Keyword stuffing in business name | "Joe's Coffee - Best Coffee Shop San Francisco CA" | Immediate suspension |
| Fake address / virtual office | Using a PO Box or coworking space you don't occupy | Suspension + permanent distrust |
| Wrong category to game rankings | Plumber listing as "Emergency Service" | Suspension + ranking penalty |
| Multiple listings for same location | Creating 2 GBPs for one address | Both suspended |
| Fake reviews / review gating | Buying reviews or only asking happy customers | Review removal + penalty |
| Stock photos as business photos | Using generic images not of actual business | Photo removal + trust penalty |
| Operating outside stated area | SAB claiming service areas you don't serve | Ranking penalty |
If suspended: Do NOT create a new profile. Appeal through GBP support with proof of legitimacy (utility bill, business license, photos of signage).
Scoring:
GBP Score = filled fields / total applicable fields × 100
90-100%: Excellent
70-89%: Good, quick wins available
50-69%: Needs work
<50%: Critical — significant visibility loss
Step 3: NAP Consistency Check (Executable)
NAP = Name, Address, Phone — must be identical everywhere.
Platform Audit Process
For each platform, use WebFetch to extract and compare NAP data:
| Platform | URL to Check | Fields to Extract | Priority |
|---|
| Google Business Profile | GBP URL (from Step 1) | Name, address, phone, website, hours | Critical |
| Website footer | [domain] — check footer/contact | Name, address, phone | Critical |
| Website contact page | [domain]/contact | Full NAP, map embed, schema | Critical |
| Yelp | yelp.com/biz/[business-slug] | Name, address, phone, hours, categories | High |
| Facebook | facebook.com/[page] | Name, address, phone, hours | High |
| Apple Maps | Search Apple Maps web | Name, address, phone | High |
| Bing Places | bing.com/maps search | Name, address, phone | High |
| BBB | bbb.org search | Name, address, phone | Medium |
| Industry directories | Vertical-specific (Healthgrades, Avvo, HomeAdvisor, etc.) | Name, address, phone | Medium |
Comparison Method
Build a NAP consistency table:
| Platform | Name | Address | Phone | Match? |
|----------|------|---------|-------|--------|
| GBP (canonical) | Joe's Coffee | 123 Main St, SF, CA 94105 | (415) 555-1234 | — |
| Website footer | Joe's Coffee | 123 Main Street, SF, CA 94105 | 415-555-1234 | ❌ Address format, phone format |
| Yelp | Joe's Coffee Shop | 123 Main St, San Francisco, CA | (415) 555-1234 | ❌ Name has "Shop", city not abbreviated |
| Facebook | Joe's Coffee | 123 Main St, SF, CA 94105 | (415) 555-1234 | ✅ |
Fix Protocol
- Choose GBP listing as canonical source of truth
- Standardize format: full street type ("Street" not "St"), consistent phone format, exact business name
- Update each platform to match canonical — document changes
- Re-check in 30 days (some platforms take time to reflect)
Common Issues:
❌ "123 Main St" vs "123 Main Street" vs "123 Main St."
❌ "(415) 555-1234" vs "415-555-1234" vs "+1 415 555 1234"
❌ "Joe's Coffee" vs "Joe's Coffee Shop" vs "Joe's Coffee LLC"
❌ Suite/Unit number present on some, missing on others
❌ Old phone number on forgotten directories
Step 4: Local Schema Audit (Industry-Specific)
Check website for LocalBusiness schema markup. Use the most specific subtype for richer results:
Schema Subtype Selection
| Business Type | Schema Type | Key Extra Properties |
|---|
| Generic local business | LocalBusiness | — |
| Restaurant / cafe | Restaurant or CafeOrCoffeeShop | menu, servesCuisine, acceptsReservations |
| Hotel / B&B | LodgingBusiness or Hotel | starRating, checkinTime, checkoutTime, amenityFeature |
| Plumber / HVAC / electrician | HomeAndConstructionBusiness or Plumber | areaServed, hasOfferCatalog |
| Doctor / dentist | MedicalBusiness or Dentist | medicalSpecialty, availableService |
| Lawyer | LegalService or Attorney | areaServed, knowsAbout |
| Tour operator | TouristAttraction or TravelAgency | tourBookingPage, availableLanguage |
| Gym / fitness | SportsActivityLocation | amenityFeature |
| Beauty salon / spa | BeautySalon or DaySpa | availableService |
| Auto repair | AutoRepair | availableService, areaServed |
Restaurant Schema Example
{
"@context": "https://schema.org",
"@type": "Restaurant",
"name": "Business Name",
"image": "https://example.com/photo.jpg",
"address": {
"@type": "PostalAddress",
"streetAddress": "123 Main St",
"addressLocality": "San Francisco",
"addressRegion": "CA",
"postalCode": "94105",
"addressCountry": "US"
},
"telephone": "+1-415-555-1234",
"url": "https://example.com",
"menu": "https://example.com/menu",
"servesCuisine": "Italian",
"acceptsReservations": true,
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": ["Monday","Tuesday","Wednesday","Thursday","Friday"],
"opens": "11:00",
"closes": "22:00"
}
],
"geo": {
"@type": "GeoCoordinates",
"latitude": 37.7749,
"longitude": -122.4194
},
"priceRange": "$$",
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.5",
"reviewCount": "230"
}
}
Generic LocalBusiness Schema Example
{
"@context": "https://schema.org",
"@type": "LocalBusiness",
"name": "Business Name",
"image": "https://example.com/photo.jpg",
"address": {
"@type": "PostalAddress",
"streetAddress": "123 Main St",
"addressLocality": "San Francisco",
"addressRegion": "CA",
"postalCode": "94105",
"addressCountry": "US"
},
"telephone": "+1-415-555-1234",
"url": "https://example.com",
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": ["Monday","Tuesday","Wednesday","Thursday","Friday"],
"opens": "07:00",
"closes": "19:00"
}
],
"geo": {
"@type": "GeoCoordinates",
"latitude": 37.7749,
"longitude": -122.4194
},
"priceRange": "$$",
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.5",
"reviewCount": "230"
}
}
Schema Validation Checklist
| Check | Status |
|---|
| Most specific subtype used (not generic LocalBusiness) | ✅/❌ |
| NAP matches GBP exactly | ✅/❌ |
| GeoCoordinates present | ✅/❌ |
| OpeningHours present | ✅/❌ |
| AggregateRating present | ✅/❌ |
| Industry-specific properties filled | ✅/❌ |
| Multiple locations: each has own schema | ✅/❌/N/A |
Step 5: Review Analysis & Strategy
The 10-Review Threshold (Sterling Sky Research)
- 10 reviews = minimum threshold for ranking boost
- After 10, frequency matters more than total count
- Stagnant review counts hurt rankings vs. active competitors
- Google formalized review request links and QR codes (late 2025) — use them
Current State Assessment
| Metric | Benchmark | Source |
|---|
| Total reviews | ≥10 minimum, then category avg | Sterling Sky |
| Average rating | ≥4.2 stars | Industry standard |
| Review velocity | Consistent weekly flow | Sterling Sky |
| Owner response rate | 100% target | Google Playbook |
| Response time | <24 hours | Google Playbook |
| Review recency | Most recent <7 days | Best practice |
Sentiment Mining
Extract recurring themes from reviews:
- Positive attributes (what customers praise)
- Negative patterns (what needs fixing)
- Keywords customers use naturally → feed back into GBP description
- Attribute-specific mentions ("great WiFi", "quiet workspace") → these feed Gemini Ask Maps matching
Review Strategy Output
## Review Velocity Program
### Collection Touchpoints
1. Google's official review request link (GBP dashboard → "Ask for reviews")
2. QR code (Google's built-in generator) on receipts/signage
3. Post-purchase email (2 hours after)
4. SMS follow-up (24 hours after)
5. Staff verbal ask at checkout
### Response Templates
- Positive (5-star): Thank + reference specific detail + invite back
- Mixed (3-4 star): Thank + acknowledge issue + describe fix + invite back
- Negative (1-2 star): Apologize + take offline + describe resolution
### Key Principle
Frequency > quantity. 4 reviews/week beats 50 reviews once then silence.
### Target Metrics
- Weekly new reviews: [X] (current: [Y])
- Response rate: 100%
- Response time: <24 hours
Step 6: Competitor Benchmarking
Local SEO is a zero-sum game — in AI Local Pack, only 1-2 businesses win. You must know what you're competing against.
Identify Top 3 Local Competitors
Methods:
- Search
[primary category] in [city] on Google Maps — top 3 in Local Pack are your competitors
- Search
[target keyword] — who shows in AI Local Pack?
- Ask user directly
Competitor Audit Matrix
For each competitor, use WebFetch on their GBP and website to build:
| Dimension | Your Business | Competitor A | Competitor B | Competitor C |
|-----------|--------------|-------------|-------------|-------------|
| **GBP Category** | Coffee shop | Coffee shop | Cafe | Breakfast restaurant |
| **Secondary Categories** | 2 | 4 | 1 | 3 |
| **Total Reviews** | 45 | 230 | 89 | 156 |
| **Avg Rating** | 4.3 | 4.6 | 4.1 | 4.4 |
| **Review Velocity** | ~2/week | ~8/week | ~1/week | ~4/week |
| **Photos Count** | 23 | 150+ | 45 | 80 |
| **Posts Frequency** | None | Weekly | None | Monthly |
| **Attributes Filled** | 5/15 | 12/15 | 3/15 | 9/15 |
| **Website Has Schema** | ❌ | ✅ Restaurant | ❌ | ✅ LocalBusiness |
| **Booking Enabled** | ❌ | ✅ Reserve | ❌ | ✅ Custom link |
| **Social Links** | 2 | 5 | 1 | 4 |
| **Q&A Entries** | 0 | 12 | 2 | 5 |
Gap Analysis Output
## Competitive Gaps (Prioritized)
### You're Behind On:
1. 🔴 Reviews: 45 vs competitor avg 158 — need aggressive review velocity program
2. 🔴 Photos: 23 vs competitor avg 92 — upload 70+ quality photos
3. 🟠 Attributes: 5/15 vs competitor avg 8/15 — fill all relevant attributes
### You're Ahead On:
1. ✅ Rating: 4.3 vs competitor avg 4.2 — maintain quality
2. ✅ Hours: Open later than 2 of 3 competitors
### Quick Wins to Leapfrog:
1. No competitor has Q&A populated — first mover advantage
2. Only 1 competitor posts weekly — match them immediately
Step 7: Gemini Ask Maps Optimization
This is the 2026 update — Google Maps now uses Gemini AI for conversational search ("Ask Maps"). The ranking model shifted from keyword matching to intent understanding.
What Changed
| Old Model | New Model (March 2026) |
|---|
| "coffee near me" | "my phone is dying, where can I charge without waiting in line?" |
| Keyword relevance | Intent + attribute matching |
| Static profile data | Real-time activity signals |
| Proximity dominates | Proximity qualifies, engagement ranks |
Ask Maps Optimization Checklist
Attribute Completeness (Gemini matches user intent to business attributes):
Q&A as AI Training Data:
Google Posts Freshness Signal:
Photo Strategy for Immersive Navigation:
Review Content as AI Context:
When customers mention specific attributes in reviews ("great WiFi", "quiet workspace", "fast service"), Gemini uses this as input for matching intent queries.
Strategy:
- Encourage attribute-specific feedback in review requests
- Highlight specific experience details in response templates
- DO NOT solicit fake reviews or keyword-stuffed reviews
Step 8: AI Local Pack Readiness (2026)
Google is rolling out AI-generated local packs that fundamentally change visibility:
| Traditional Local Pack | AI Local Pack (2026) |
|---|
| 3 businesses shown | 1-2 businesses shown |
| Call buttons visible | Call buttons replaced by images |
| Broad business coverage | Only 32% as many unique businesses |
| ~1% ad coverage | 22% ad coverage (up from 1% in early 2025) |
What this means:
- Competition for the top 1-2 spots is now existential, not just beneficial
- 68% fewer businesses get organic visibility in AI packs
- Local Services Ads (LSAs) grew from 11% to 31% query coverage
- Pure organic local strategy is no longer sufficient for competitive markets
Action items:
- GBP optimization must be flawless (no room for "good enough")
- Multi-location businesses have a structural advantage over single-location
- Diversify traffic sources: YouTube, Reddit, social — don't depend solely on Maps
Local Services Ads (LSA) Readiness
LSAs now cover 31% of local queries — ignoring them is leaving money on the table.
What LSAs are: Pay-per-lead ads at the very top of Google results with "Google Guaranteed" or "Google Screened" badges.
Available categories: Home services, legal, financial, healthcare, real estate, auto, pet care, and expanding.
Setup checklist:
When to recommend LSAs:
- Competitive local market (high-value services)
- You're not in the top 2 organic Local Pack positions
- Service-based business (plumbing, legal, dental, HVAC)
- Budget available: typical CPL ranges $20-$150 depending on category
When NOT to recommend:
- Already dominating organic Local Pack
- Category not supported by LSAs
- No capacity to handle additional leads
Step 9: Local Content Strategy
Website content that supports local search:
| Content Type | Purpose | Priority |
|---|
| Location pages | One per physical location | Critical |
| Service area pages | One per service area | High |
| Local FAQ page | Conversational queries | High |
| Local blog posts | Topical authority | Medium |
| Event/news posts | Freshness signals | Medium |
Location Page Template:
- H1: [Service] in [City] — [Business Name]
- Unique description (300+ words, not duplicated across locations)
- Embedded Google Map
- Industry-specific schema (see Step 4)
- NAP in structured format
- Service list
- Customer testimonials from that area
- Driving directions from landmarks
- Parking information
Step 10: Multi-Location Management
Skip this step for single-location businesses.
Core Challenges
| Challenge | Wrong Approach | Right Approach |
|---|
| Brand consistency | One GBP for all locations | Separate GBP per physical location |
| Content duplication | Same description copy-pasted | Unique 300+ word description per location |
| Review management | One review response template | Location-specific responses referencing local details |
| Schema markup | One schema block | Separate LocalBusiness schema per location page |
| Landing pages | One page listing all locations | Dedicated landing page per location |
Multi-Location Checklist
Location Page Differentiation
Avoid the "same page, different city name" trap. Each location page must include:
- Unique staff bios or team photos
- Neighborhood-specific directions and parking info
- Local testimonials from customers in that area
- Location-specific services or specialties
- Community involvement / local partnerships
- Unique meta title and description
Store Locator Best Practices
If 5+ locations, implement a store locator:
- Search by zip/city/current location
- Each result links to dedicated location page (not GBP directly)
- Schema: use
Organization as parent, individual LocalBusiness for each location
- Internal linking: hub-and-spoke from locator to location pages
Output
Local SEO Report
# Local SEO Audit: [Business Name]
Generated: [Date]
## Overall Score: XX/100
## GBP Completeness: XX/100 ████████░░
- [List of missing/incomplete fields]
- Industry-specific gaps: [vertical-specific missing items]
- Suspension risk: [any red line violations detected]
## NAP Consistency: XX/100 ██████████
- Platforms checked: X
- Inconsistencies found: X
- [Table of discrepancies]
## Reviews: XX/100 ███████░░░
- Rating: X.X ⭐ (X reviews)
- Velocity: X/week
- Response rate: X%
- Key themes: [positive], [negative]
- vs. Competitors: [behind/ahead by X reviews]
## Local Schema: XX/100 █████░░░░░
- Schema type: [current] → Recommended: [industry subtype]
- [Missing markup elements]
## Competitor Benchmark: XX/100 ██████░░░░
- Local Pack position: #X of 3
- Review gap: [X reviews behind leader]
- Attribute gap: [X/Y vs competitor avg]
- [Top 3 gaps to close]
## Ask Maps Readiness: XX/100 ████████░░
- Attributes: X/Y filled
- Q&A: X entries
- Posts: [frequency]
- Photo freshness: [last updated]
## AI Local Pack Readiness: XX/100 ███████░░░
- Traditional Pack presence: [yes/no]
- AI Pack presence: [yes/no/unknown]
- LSA opportunity: [eligible/not eligible/already running]
- Multi-channel diversification: [strong/weak]
## Multi-Location Status (if applicable): XX/100
- Locations audited: X
- Locations with unique content: X/Y
- Locations with own schema: X/Y
## Priority Actions
1. 🔴 [Critical action — suspension risk or major gap]
2. 🔴 [Critical action — competitive disadvantage]
3. 🟠 [High priority — quick win with large impact]
4. 🟠 [High priority]
5. 🟡 [Medium priority]
6. 🟢 [Quick win]
Deliverables
| Output | Format |
|---|
| GBP optimization checklist | Markdown checklist |
| NAP consistency table | Comparison matrix with fixes |
| Industry-specific schema | Ready-to-use JSON-LD |
| Review strategy | Action plan with templates |
| Competitor benchmark matrix | Side-by-side comparison |
| Ask Maps optimization plan | Prioritized checklist |
| AI Local Pack + LSA assessment | Readiness report |
| Location page template | HTML/content structure |
| Multi-location audit (if applicable) | Per-location checklist |
Integration with Other Skills
| Related Skill | When to Use Together |
|---|
| seo-monitor | Pull GSC data for local keyword performance |
| seo-schema | Deep schema validation beyond LocalBusiness |
| seo-content-audit | Audit location page content quality |
| seo-keywords | Local keyword research and search volume |
| seo-serp | Track Local Pack rankings |
| seo-ai-visibility | Monitor AI platform citations |
| seo-technical | Technical SEO for location pages |
| seo-competitor-pages | Analyze competitor local pages |
Monitoring Cadence
| Check | Frequency |
|---|
| GBP completeness | Monthly |
| Review metrics | Weekly |
| NAP consistency | Quarterly |
| Competitor benchmark | Monthly |
| Ask Maps self-test | Bi-weekly |
| Local Pack position | Weekly |
| Schema validation | After page changes |
| LSA lead quality | Weekly (if running) |
| Multi-location audit | Quarterly |
Ask Maps Self-Test Queries
Test your business visibility by searching these patterns in Google Maps:
"[category] near [landmark]"
"[category] with [attribute] in [city]"
"where can I [intent] near [area]"
"best [category] for [situation] in [city]"
"[category] open now with [specific need]"
Document what Gemini says. If your business is missing or described inaccurately, trace the gap back to a specific GBP field, review pattern, or website content issue.
Sources (March 2026)
- Google Official GBP Optimization Playbook (emailed March 13, 2026)
- Google Official Industry Playbooks: Food & Drink, Service, Tours & Attractions, Hotels
- Sterling Sky: "The State of Local SEO in 2026"
- Sterling Sky: "#1 Checklist to Optimize Your Google Business Profile"
- Google: Gemini Ask Maps + Immersive Navigation (announced March 12, 2026)
[PROTOCOL]: Update this header on changes, then check CLAUDE.md
