devrel-metrics

name	devrel-metrics
description	Measuring and demonstrating DevRel impact through data and analytics
sasmp_version	1.4.0
version	2.0.0
updated	2025-01
bonded_agent	07-metrics-analyst
bond_type	PRIMARY_BOND

DevRel Metrics Skill

Overview

Define, collect, and analyze metrics that demonstrate the value of developer relations activities.

Core Topics

Key Metrics Categories

• Awareness metrics (reach, impressions, followers)
• Engagement metrics (comments, shares, participation)
• Acquisition metrics (signups, trials, activations)
• Retention metrics (active users, churn, NPS)

Data Collection

• Analytics tools (Google Analytics, Mixpanel, Amplitude)
• Community metrics platforms
• Survey and feedback tools
• Attribution and tracking

Reporting & Dashboards

• Executive reporting frameworks
• Real-time dashboards
• Goal setting (OKRs for DevRel)
• Benchmarking and comparisons

Demonstrating ROI

• Linking DevRel to revenue
• Qualitative vs quantitative value
• Case studies and success stories
• Budget justification

Learning Objectives

• Define meaningful DevRel metrics
• Build effective dashboards and reports
• Communicate DevRel value to leadership
• Use data to improve DevRel programs