writing

name	writing
description	This skill should be used when writing content for Sablier, including "write a blog post", "create a case study", "draft a tweet", "write X/Twitter posts", "write an announcement", "create educational content", or any marketing content task for Sablier's brand.

Writing Skill

Create written content that represents the Sablier brand—informative, confident, and focused on real value rather than hype. This skill covers blog posts, case studies, and X/Twitter content.

Before Writing Any Content

Load shared brand references from the plugin's references/ directory:

1. Read (plugin) ./references/BRAND_VOICE.md — Sablier's voice and style
2. Read (plugin) ./references/COMPANY_PROFILE.md — products, metrics, positioning
3. Read (plugin) ./references/ICP.md — who the audience is
4. Reference (plugin) ./references/VOICE_EXAMPLES.md — past content for consistency
5. Fetch docs if needed — use https://docs.sablier.com/llms.txt for product details

Content Types

Blog Posts

For long-form content: product announcements, educational articles, comparisons, technical deep dives.

Load detailed guidance: ./references/BLOG_POSTS.md

Quick reference for post types:

Type	Length	Purpose
Product Announcement	800-1500w	Introduce new features/products
Educational	1000-2500w	Teach concepts, best practices
Case Study	600-1000w	Customer success stories
Comparison	1000-2000w	Compare approaches/solutions
Technical Deep Dive	1500-3000w	Developer-focused technical docs

Case Studies

For customer success stories documenting how organizations use Sablier.

Load detailed guidance: ./references/CASE_STUDIES.md

Standard structure:

1. About [Customer] — 2-3 sentences
2. The Challenge — what problem, why it mattered
3. The Solution — why Sablier, how implemented
4. The Results — quantifiable outcomes
5. Customer Quote — direct quote if available
6. Key Takeaway — one actionable insight

X/Twitter Posts

For social media content: announcements, educational threads, social proof, hot takes.

Load detailed guidance: ./references/X_TWITTER.md

Post type quick reference:

Type	Structure
Announcement	News → benefit → link
Educational	Problem → explanation → Sablier approach
Social Proof	Metric → context → positioning
Case Study Teaser	Customer + outcome → quote → link
Hot Take	Position → reasoning → call to action

Voice Principles

Maintain these across all content:

• Confident, not arrogant — Let data and track record speak
• Educational first — Provide value even without Sablier
• Direct — Get to the point, don't pad
• Technical but accessible — Explain jargon, use examples
• Customer-centric — Their story, not ours

Proof Points

Weave in when relevant:

• 6+ years without hacks
• 530,000+ streams created
• Major customers: Ethena, Uniswap DAO, Fluid, Maple, Immutable
• Low, predictable fees
• Multiple audits
• Operating since 2019

Good example:

Sablier has been running on mainnet since 2019 without any security incidents—a track record
that matters when you're distributing millions in tokens.

Bad example:

Sablier is the best and most secure platform!!!

What to Avoid

Across all content:

• "We're excited to announce..." — Lead with the news
• Hype words (revolutionary, game-changing, LFG)
• Vague claims ("great results", "significant improvement")
• Making it about Sablier instead of the reader/customer
• Feature lists without benefits — Always include "so what"
• Wall of text — Use headers, lists, short paragraphs
• Engagement bait ("RT if you agree")
• Excessive emoji

Quality Checklist

Before publishing any content:

• Does it provide value even without Sablier mentions?
• Are claims supported with specific data or examples?
• Is it scannable (headers, lists, short paragraphs)?
• Is voice consistent with brand guidelines?
• Are CTAs clear and appropriate (not pushy)?
• Does it sound like Sablier, not generic crypto marketing?

Reference Files

Shared Brand References (Plugin Level)

Located at plugins/sablier/references/:

• ./references/BRAND_VOICE.md — Voice and style guidelines
• ./references/COMPANY_PROFILE.md — Products, metrics, positioning
• ./references/ICP.md — Ideal customer profile
• ./references/VOICE_EXAMPLES.md — Past content examples

Content-Type Specific References (This Skill)

Located at plugins/sablier/skills/writing/references/:

• ./references/BLOG_POSTS.md — Detailed blog post templates and guidelines
• ./references/CASE_STUDIES.md — Case study structure and examples
• ./references/X_TWITTER.md — X/Twitter post formats and examples

Load the appropriate content-type reference when writing that specific format.