| name | mck-ppt-design |
| description | Create professional, consultant-grade PowerPoint presentations from scratch using python-pptx with McKinsey-style design. Use when user asks to create slides, pitch decks, business presentations, strategy decks, quarterly reviews, board meeting slides, or any professional PPTX. Generates clean, flat-design presentations with 70 layout patterns across 12 categories (structure, data, framework, comparison, narrative, timeline, team, charts, images, advanced viz, dashboards, visual storytelling), consistent typography, zero file-corruption issues, BLOCK_ARC native shapes for circular charts (donut, pie, gauge), and production-hardened guard rails for spacing, overflow, legend consistency, title style uniformity, dynamic sizing for variable-count layouts, and chart rendering. |
McKinsey PPT Design Framework
Version: 1.10.4 · License: Apache-2.0 · Author: likaku
Required tools: Read, Write, Bash · Requires: python3, pip
Overview
This skill encodes the complete design specification for professional business presentations — a consultant-grade PowerPoint framework based on McKinsey design principles. It includes:
- 70 layout patterns across 12 categories (structure, data, framework, comparison, narrative, timeline, team, charts, images, advanced viz, dashboards, visual storytelling)
- Color system and strict typography hierarchy
- Python-pptx code patterns ready to copy and customize
- Three-layer defense against file corruption (zero
p:style leaks)
- Chinese + English font handling (KaiTi / Georgia / Arial)
- Image placeholder system for image-containing layouts (v1.8)
- BLOCK_ARC native shapes for charts — donut, pie, gauge rendered with 3-4 shapes instead of hundreds of blocks, 60-80% smaller files (v2.0)
- Production Guard Rails — 9 mandatory rules including spacing/overflow protection, legend color consistency, title style uniformity, axis label centering, dynamic sizing, BLOCK_ARC chart rendering (v1.9+v2.0)
- Code Efficiency guidelines — variable reuse patterns, constant extraction, loop optimization for faster generation (v1.9)
All specifications have been refined through iterative production feedback to ensure visual consistency, professional polish, and zero-defect output.
When to Use This Skill
Use this skill when users ask to:
- Create presentations — pitch decks, strategy presentations, quarterly reviews, board meeting slides, consulting deliverables, project proposals, business plans
- Generate slides programmatically — using python-pptx to produce .pptx files from scratch
- Apply professional design — McKinsey / BCG / Bain consulting style, clean flat design, no shadows or gradients
- Build specific slide types — cover pages, data dashboards, 2x2 matrices, timelines, funnels, team introductions, executive summaries, comparison layouts
- Fix PPT issues — file corruption ("needs repair"), shadow/3D artifacts, inconsistent fonts, Chinese text rendering problems
- Maintain design consistency — unified color palette, font hierarchy, spacing, and line treatments across all slides
Core Design Philosophy
McKinsey Design Principles
-
Extreme Minimalism - Remove all non-essential visual elements
- No color blocks unless absolutely necessary
- Lines: thin, flat, no shadows or 3D effects
- Shapes: simple, clean, no gradients
- Text: clear hierarchy, maximum readability
-
Consistency - Repeat visual language across all slides
- Unified color palette (navy + cyan + grays)
- Consistent font sizes and weights for same content types
- Aligned spacing and margins
- Matching line widths and styles
-
Hierarchy - Guide viewer through information
- Title bar (22pt) → Sub-headers (18pt) → Body (14pt) → Details (9pt)
- Navy for primary elements, gray for secondary, black for divisions
- Visual weight through bold, color, size (not through effects)
-
Flat Design - No 3D, shadows, or gradients
- Pure solid colors only
- All lines are simple strokes with no effects
- Shapes have no shadow or reflection effects
- Circles are solid fills, not 3D spheres
Design Specifications
Color Palette
All colors in RGB format for python-pptx:
| Color Name | Hex | RGB | Usage | Notes |
|---|
| NAVY | #051C2C | (5, 28, 44) | Primary, titles, circles | Corporate, formal tone |
| CYAN | #00A9F4 | (0, 169, 244) | Originally used in v1 | DEPRECATED - Use NAVY for consistency |
| WHITE | #FFFFFF | (255, 255, 255) | Backgrounds, text | On navy backgrounds only |
| BLACK | #000000 | (0, 0, 0) | Lines, text separators | For clarity and contrast |
| DARK_GRAY | #333333 | (51, 51, 51) | Body text, descriptions | Main content text |
| MED_GRAY | #666666 | (102, 102, 102) | Secondary text, labels | Softer tone than DARK_GRAY |
| LINE_GRAY | #CCCCCC | (204, 204, 204) | Light separators, table rows | Table separators only |
| BG_GRAY | #F2F2F2 | (242, 242, 242) | Background panels | Takeaway/highlight areas |
Key Rule: Use navy (#051C2C) everywhere, especially for:
- All circle indicators (A, B, C, 1, 2, 3)
- All action titles
- All primary section headers
- All TOC highlight colors
Accent Colors (for multi-item differentiation)
When a slide contains 3 or more parallel items (e.g., comparison cards, pillar frameworks, multi-category overviews), use these accent colors to create visual distinction between items. Without accent colors, parallel items become visually indistinguishable.
| Accent Name | Hex | RGB | Paired Light BG | Usage |
|---|
| ACCENT_BLUE | #006BA6 | (0, 107, 166) | #E3F2FD | First item accent |
| ACCENT_GREEN | #007A53 | (0, 122, 83) | #E8F5E9 | Second item accent |
| ACCENT_ORANGE | #D46A00 | (212, 106, 0) | #FFF3E0 | Third item accent |
| ACCENT_RED | #C62828 | (198, 40, 40) | #FFEBEE | Fourth item / warning |
Accent Color Rules:
- Use accent colors for: card top accent borders (thin 0.06" rect), circle labels (
add_oval() bg param), section sub-headers (font_color)
- Use paired light BG for: card background fills only
- Body text inside cards ALWAYS remains DARK_GRAY (#333333)
- NAVY remains the primary color for single-focus elements (one card, one stat, cover title)
- Use accent colors ONLY when the slide has 3+ parallel items that need visual distinction
- The fourth item (D) can use NAVY instead of ACCENT_RED if red feels inappropriate for the content
ACCENT_BLUE = RGBColor(0x00, 0x6B, 0xA6)
ACCENT_GREEN = RGBColor(0x00, 0x7A, 0x53)
ACCENT_ORANGE = RGBColor(0xD4, 0x6A, 0x00)
ACCENT_RED = RGBColor(0xC6, 0x28, 0x28)
LIGHT_BLUE = RGBColor(0xE3, 0xF2, 0xFD)
LIGHT_GREEN = RGBColor(0xE8, 0xF5, 0xE9)
LIGHT_ORANGE = RGBColor(0xFF, 0xF3, 0xE0)
LIGHT_RED = RGBColor(0xFF, 0xEB, 0xEE)
Typography System
Font Families
English Headers: Georgia (serif, elegant)
English Body: Arial (sans-serif, clean)
Chinese (ALL): KaiTi (楷体, traditional brush style)
(fallback: SimSun 宋体)
Critical Implementation:
def set_ea_font(run, typeface='KaiTi'):
"""Set East Asian font for Chinese text"""
rPr = run._r.get_or_add_rPr()
ea = rPr.find(qn('a:ea'))
if ea is None:
ea = rPr.makeelement(qn('a:ea'), {})
rPr.append(ea)
ea.set('typeface', typeface)
Every paragraph with Chinese text MUST apply set_ea_font() to all runs.
Font Size Hierarchy
| Size | Type | Examples | Notes |
|---|
| 44pt | Cover Title | "项目名称" | Cover slide only, Georgia |
| 28pt | Section Header | "目录" (TOC title) | Largest body content, Georgia |
| 24pt | Subtitle | Tagline on cover | Cover slide only |
| 22pt | Action Title | Slide title bars | Main content titles, bold, Georgia |
| 18pt | Sub-Header | Column headers, section names | Supporting titles |
| 16pt | Emphasis Text | Bottom takeaway on slide 8 | Callout text, bold |
| 14pt | Body Text | Tables, lists, descriptions | PRIMARY BODY SIZE, all main content |
| 9pt | Footnote | Source attribution | Smallest, gray color only |
No other sizes should be used - stick to this hierarchy exclusively.
Line Treatment (CRITICAL)
Line Rendering Rules
- All lines are FLAT - no shadows, no effects, no 3D
- Remove theme style references - prevents automatic shadow application
- Solid color only - no gradients or patterns
- Width varies by context - see table below
Line Width Specifications
| Usage | Width | Color | Context |
|---|
| Title separator (under action titles) | 0.5pt | BLACK | Below 22pt title |
| Column/section divider (under headers) | 0.5pt | BLACK | Below 18pt headers |
| Table header line | 1.0pt | BLACK | Between header and first row |
| Table row separator | 0.5pt | LINE_GRAY (#CCCCCC) | Between table rows |
| Timeline line (roadmap) | 0.75pt | LINE_GRAY | Background for phase indicators |
| Cover accent line | 2.0pt | NAVY | Decorative bottom-left on cover |
| Column internal divider | 0.5pt | BLACK | Between "是什么" and "独到之处" |
Code Implementation (v1.1 — Rectangle-based Lines)
CRITICAL: Do NOT use slide.shapes.add_connector() for lines. Connectors carry <p:style> elements that reference theme effects and cause file corruption. Instead, draw lines as ultra-thin rectangles:
def add_hline(slide, x, y, length, color=BLACK, thickness=Pt(0.5)):
"""Draw a horizontal line using a thin rectangle (no connector, no p:style)."""
from pptx.util import Emu
h = max(int(thickness), Emu(6350))
return add_rect(slide, x, y, length, h, color)
IMPORTANT: Never use add_connector() — it causes file corruption. Always use add_hline() (thin rectangle).
Post-Save Full Cleanup (v1.1 — Nuclear Sanitization)
After prs.save(outpath), ALWAYS run full cleanup that sanitizes both theme XML and all slide XML:
import zipfile, os
from lxml import etree
def full_cleanup(outpath):
"""Remove ALL p:style from every slide + theme shadows/3D."""
tmppath = outpath + '.tmp'
with zipfile.ZipFile(outpath, 'r') as zin:
with zipfile.ZipFile(tmppath, 'w', zipfile.ZIP_DEFLATED) as zout:
for item in zin.infolist():
data = zin.read(item.filename)
if item.filename.endswith('.xml'):
root = etree.fromstring(data)
ns_p = 'http://schemas.openxmlformats.org/presentationml/2006/main'
ns_a = 'http://schemas.openxmlformats.org/drawingml/2006/main'
for style in root.findall(f'.//{{{ns_p}}}style'):
style.getparent().remove(style)
if 'theme' in item.filename.lower():
for tag in ['outerShdw', 'innerShdw', 'scene3d', 'sp3d']:
for el in root.findall(f'.//{{{ns_a}}}{tag}'):
el.getparent().remove(el)
data = etree.tostring(root, xml_declaration=True,
encoding='UTF-8', standalone=True)
zout.writestr(item, data)
os.replace(tmppath, outpath)
Text Box & Shape Treatment
Text Box Padding
All text boxes must have consistent internal padding to prevent text touching edges:
bodyPr = tf._txBody.find(qn('a:bodyPr'))
for attr in ['lIns','tIns','rIns','bIns']:
bodyPr.set(attr, '45720')
Vertical Anchoring
Text must be anchored correctly based on usage:
| Content Type | Anchor | Code | Notes |
|---|
| Action titles | MIDDLE | anchor='ctr' | Centered vertically in bar |
| Body text | TOP | anchor='t' | Default, aligns to top |
| Labels | CENTER | anchor='ctr' | For circle labels |
anchor_map = {
MSO_ANCHOR.MIDDLE: 'ctr',
MSO_ANCHOR.BOTTOM: 'b',
MSO_ANCHOR.TOP: 't'
}
bodyPr.set('anchor', anchor_map.get(anchor, 't'))
Shape Styling
All shapes (rectangles, circles) must have:
- Solid fill color (no gradients)
- NO border/line (
shape.line.fill.background())
- p:style removed immediately after creation (
_clean_shape())
- No shadow effects (enforced by both inline cleanup and post-save full_cleanup)
def _clean_shape(shape):
"""Remove p:style from any shape to prevent effect references."""
sp = shape._element
style = sp.find(qn('p:style'))
if style is not None:
sp.remove(style)
shape = slide.shapes.add_shape(MSO_SHAPE.RECTANGLE, left, top, width, height)
shape.fill.solid()
shape.fill.fore_color.rgb = BG_GRAY
shape.line.fill.background()
_clean_shape(shape)
Presentation Planning
This section provides mandatory guidance for planning presentation structure, selecting layouts, and ensuring adequate content density. These rules dramatically improve output quality across different LLM models.
Recommended Slide Structures
When creating a presentation, follow these templates unless the user explicitly specifies a different structure:
Standard Presentation (10-12 slides)
Slide 1: Cover Slide (Pattern #1 or #4)
Slide 2: Table of Contents (Pattern #6) — list ALL content sections
Slide 3: Executive Summary / Core Thesis (Pattern #24 or #8+#10)
Slides 4-7: Supporting Arguments (one per slide, vary layouts)
Slides 8-10: Case Studies / Evidence (Pattern #33 or #19)
Slide 11: Synthesis / Roadmap (Pattern #29 or #16)
Slide 12: Key Takeaways + Closing (Pattern #34 or #36)
Short Presentation (6-8 slides)
Slide 1: Cover Slide
Slide 2: Executive Summary (Pattern #24)
Slides 3-5: Core Content (vary layouts: #8, #14, #19, #33)
Slide 6: Synthesis / Timeline (Pattern #29)
Slide 7: Key Takeaways (Pattern #34)
Slide 8: Closing (Pattern #36)
CRITICAL RULES:
- Minimum slide count: 8 slides for any substantive topic. If the user's content supports 10+, generate 10+.
- Never stop early: Generate ALL planned slides in a single script. Do not truncate.
- TOC must list ALL sections: The Table of Contents slide must enumerate every content slide by number and title.
Layout Diversity Requirement
Each content slide MUST use a DIFFERENT layout pattern from its neighbors. Repeating the same layout on consecutive slides makes the presentation feel monotonous and unprofessional.
Match content type to the optimal layout pattern:
| Content Type | Recommended Layouts | Avoid |
|---|
| Single key statistic | Big Number (#8) | Plain text |
| 2 options comparison | Side-by-Side (#19), Before/After (#20), Metric Comparison Row (#62) | Two-column text |
| 3-4 parallel concepts | Three-Pillar (#14), Four-Column (#27), Metric Cards (#10), Icon Grid (#63) | Bullet list |
| Process / steps | Process Chevron (#16), Vertical Steps (#30), Value Chain (#67) | Numbered text |
| Timeline | Timeline/Roadmap (#29), Cycle (#31) | Bullet list |
| Data table | Data Table (#9), Scorecard (#22), Harvey Ball Table (#56) | Plain text |
| Case study | Case Study (#33), Case Study with Image (#45) | Two-column text |
| Summary / conclusion | Executive Summary (#24), Key Takeaway (#25) | Bullet list |
| Multiple KPIs | Three-Stat Dashboard (#12), Two-Stat Comparison (#11), KPI Tracker (#52), Dashboard (#57) | Plain text |
| Time series + values/percentages | Grouped Bar (#37), Stacked Bar (#38), Line Chart (#50), Stacked Area (#70) | Data Table, Scorecard |
| Category ranking / comparison | Horizontal Bar (#39), Grouped Bar (#37), Pareto (#51) | Bullet list, Plain text |
| Part-of-whole / composition | Donut (#48), Pie (#64), Stacked Bar (#38) | Bullet list |
| Content with visual / photo | Content+Right Image (#40), Left Image+Content (#41), Three Images (#42) | Text-only layouts |
| Risk / evaluation matrix | Risk Matrix (#54), SWOT (#65), Harvey Ball (#56), 2x2 Matrix (#13) | Bullet list |
| Strategic recommendations | Numbered List+Panel (#69), Decision Tree (#60), Checklist (#61) | Two-column text |
| Multi-KPI executive dashboard | Dashboard KPI+Chart (#57), Dashboard Table+Chart (#58) | Simple table |
| Stakeholder / relationship | Stakeholder Map (#59) | Bullet list |
| Meeting agenda | Agenda (#66) | Plain text |
NEVER use Two-Column Text (#26) for more than 1 slide per deck. It is the least visually engaging layout.
CHART PRIORITY RULE: When data contains dates/periods + numeric values or percentages (e.g., 3/4 正面 20% 中性 80% or Q1: ¥850万), you MUST use a Chart pattern (#37-#39, #48-#56, #64, #70) instead of a text-based layout. Charts maximize data-ink ratio and are the most visually compelling way to present time-series data.
IMAGE PRIORITY RULE (v1.8): When the content involves case studies, product showcases, location overviews, or any scenario where a visual/photo would strengthen the narrative, prefer Image+Content layouts (#40-#47, #68) over text-only layouts. The add_image_placeholder() function creates gray placeholder boxes that users replace with real images after generation.
Content Density Requirements
"Minimalism" in McKinsey design means removing decorative noise (shadows, gradients, clip-art), NOT removing content. A slide with 80% whitespace is not minimalist — it is EMPTY.
Mandatory minimums per content slide:
- At least 3 distinct visual blocks — e.g., title bar + content area + takeaway box, or title + left panel + right panel
- Body text area utilization ≥ 50% of the available content space (between title bar at 1.4" and source line at 7.05")
- Action Title must be a FULL SENTENCE expressing the slide's key insight:
- ✅
"连接组约束的AI模型将自由参数减少90%，实现单细胞精度预测"
- ❌
"连接组约束的AI模型"
- Use specific data points when the user provides them (numbers, percentages, names) — display them prominently with Big Number or Metric Card patterns
- Source attribution (
add_source()) on every content slide with specific references, not generic labels
Production Guard Rails (v1.9 / v2.0)
These rules address recurring production defects observed across multiple presentation generations. Each rule is derived from real-world user feedback and must be followed without exception.
Rule 1: Spacing Between Content Blocks and Bottom Bars
Problem observed: Tables, charts, or content grids placed immediately above a bottom summary/action bar (e.g., "行动公式", "趋势判读", "风险提示") with zero vertical gap, making them visually merged.
MANDATORY: There MUST be at least 0.15" vertical gap between the last content block and any bottom bar/summary box. Calculate positions explicitly:
last_content_bottom = content_top + num_rows * row_height
bar_y = last_content_bottom
BOTTOM_BAR_GAP = Inches(0.2)
bar_y = last_content_bottom + BOTTOM_BAR_GAP
Validation formula: bottom_bar_y >= last_content_bottom + Inches(0.15)
Rule 2: Content Overflow Protection
Problem observed: Text or shapes extending beyond the right margin (left_margin + content_width) or bottom margin (source line at 7.05").
MANDATORY overflow checks:
- Right margin: Every element's
left + width ≤ LM + CW (i.e., Inches(0.8) + Inches(11.733) = Inches(12.533))
- Bottom margin: Every element's
top + height ≤ Inches(6.95) (leaving room for source line at 7.05")
- Text in bounded boxes: When placing text inside a colored
add_rect() box, the text box MUST be inset by at least 0.15" on each side:
box_left = LM
box_width = CW
add_rect(s, box_left, box_y, box_width, box_h, BG_GRAY)
add_text(s, box_left + Inches(0.3), box_y, box_width - Inches(0.6), box_h,
text, ...)
-
Multi-column layouts: When calculating column widths, account for inter-column gaps AND the right margin:
num_cols = 3
gap = Inches(0.2)
col_w = (CW - gap * (num_cols - 1)) / num_cols
-
Long text truncation: If generated text may exceed box boundaries, reduce font_size by 1-2pt or abbreviate text. Never allow visible overflow.
Rule 3: Bottom Whitespace Elimination
Problem observed: Charts or content areas end at ~Inches(5.5) while the bottom bar sits at ~Inches(6.3), leaving ~0.8" of dead whitespace.
MANDATORY: The bottom summary bar should be positioned at no higher than Inches(6.1) and no lower than Inches(6.4). Adjust chart/content heights to fill available space. Target: visible whitespace between content and bottom bar ≤ 0.3".
content_bottom = chart_top + chart_height
bar_y = max(content_bottom + Inches(0.15), Inches(6.1))
bar_y = min(bar_y, Inches(6.4))
Rule 4: Legend Color Consistency
Problem observed: Chart legends using plain black text "■" symbols (■ 基准值 ■ 增加 ■ 减少) while actual chart bars use NAVY, ACCENT_RED, ACCENT_GREEN — colors don't match.
MANDATORY: Every legend indicator MUST use a colored square (add_rect()) matching the exact color used in the chart below it. Never use text-only legends with "■" character.
add_text(s, LM, legend_y, CW, Inches(0.25),
'■ 基准值 ■ 增加 ■ 减少', ...)
lgx = LM + Inches(5)
add_rect(s, lgx, legend_y, Inches(0.15), Inches(0.15), NAVY)
add_text(s, lgx + Inches(0.2), legend_y, Inches(0.9), Inches(0.25),
'基准值', font_size=Pt(10), font_color=MED_GRAY)
add_rect(s, lgx + Inches(1.3), legend_y, Inches(0.15), Inches(0.15), ACCENT_RED)
add_text(s, lgx + Inches(1.5), legend_y, Inches(0.9), Inches(0.25),
'增加', font_size=Pt(10), font_color=MED_GRAY)
Legend placement: Inline with or immediately below the chart subtitle line (typically at Inches(1.15)-Inches(1.20)). Legend squares are 0.15" × 0.15" with 0.05" gap to label text.
Rule 5: Title Style Consistency
Problem observed: Some slides using add_navy_title_bar() (full-width navy background + white text) while others use add_action_title() (white background + black text + underline), creating jarring visual inconsistency.
MANDATORY: Use add_action_title() (aat()) as the ONLY title style for ALL content slides. The navy title bar (antb()) is DEPRECATED for content slides and should only appear if explicitly requested by the user.
def add_navy_title_bar(slide, text):
add_rect(s, 0, 0, SW, Inches(0.75), NAVY)
add_text(s, LM, 0, CW, Inches(0.75), text, font_color=WHITE, ...)
def add_action_title(slide, text, title_size=Pt(22)):
add_text(s, Inches(0.8), Inches(0.15), Inches(11.7), Inches(0.9), text,
font_size=title_size, font_color=BLACK, bold=True, font_name='Georgia',
anchor=MSO_ANCHOR.BOTTOM)
add_hline(s, Inches(0.8), Inches(1.05), Inches(11.7), BLACK, Pt(0.5))
Note: When add_action_title() is used, content starts at Inches(1.25) (not Inches(1.0)). Account for this when positioning grids, tables, or charts below the title.
Rule 6: Axis Label Centering in Matrix/Grid Charts
Problem observed: In 2×2 matrix layouts (#13, #59, #65), axis labels ("用户规模↑", "技术壁垒→") positioned at fixed offsets rather than centered on their respective axes, causing visual misalignment.
MANDATORY: Axis labels MUST be centered on the full span of their axis:
grid_left = LM + Inches(2.0)
grid_top = Inches(1.65)
cell_w = Inches(4.5)
cell_h = Inches(2.0)
grid_w = 2 * cell_w
grid_h = 2 * cell_h
add_text(s, LM, grid_top, Inches(1.8), grid_h,
'Y轴标签↑', alignment=PP_ALIGN.CENTER, anchor=MSO_ANCHOR.MIDDLE)
add_text(s, grid_left, grid_top + grid_h + Inches(0.1), grid_w, Inches(0.3),
'X轴标签 →', alignment=PP_ALIGN.CENTER)
Rule 7: Image Placeholder Slide Requirement
Problem observed: Presentations generated with zero image-containing slides, resulting in a wall of text/charts that feels monotonous and lacks visual relief.
MANDATORY: For presentations with 8+ slides, at least 1 slide must include image placeholders (using add_image_placeholder() or custom gray boxes with "请插入图片" labels). Preferred positions:
- After the first 2-3 content slides (as a visual break)
- For case studies, product showcases, or ecosystem overviews
Standard placeholder style (when not using add_image_placeholder() helper):
img_l = LM; img_t = Inches(1.3); img_w = Inches(6.5); img_h = Inches(4.0)
add_rect(s, img_l, img_t, img_w, img_h, BG_GRAY)
add_rect(s, img_l + Inches(0.04), img_t + Inches(0.04),
img_w - Inches(0.08), img_h - Inches(0.08), WHITE)
add_rect(s, img_l + Inches(0.08), img_t + Inches(0.08),
img_w - Inches(0.16), img_h - Inches(0.16), RGBColor(0xF8, 0xF8, 0xF8))
add_text(s, img_l, img_t + img_h // 2 - Inches(0.3), img_w, Inches(0.5),
'[ 请插入图片 ]', font_size=Pt(22), font_color=LINE_GRAY,
bold=True, alignment=PP_ALIGN.CENTER, anchor=MSO_ANCHOR.MIDDLE)
add_text(s, img_l, img_t + img_h // 2 + Inches(0.2), img_w, Inches(0.3),
'图片描述标签', font_size=Pt(13), font_color=MED_GRAY,
alignment=PP_ALIGN.CENTER, anchor=MSO_ANCHOR.MIDDLE)
This triple-border style (BG_GRAY → WHITE → #F8F8F8) creates a professional, clearly identifiable placeholder that prompts users to insert real images.
Rule 8: Dynamic Sizing for Variable-Count Layouts (v1.10.4)
Problem observed: Layouts with a variable number of items (checklist rows, value chain stages, cover multi-line titles) use fixed dimensions that only work for a specific count. When item count differs, content either overflows past page boundaries or leaves excessive whitespace.
MANDATORY: For any layout where the number of items is variable, compute dimensions dynamically:
n = len(items)
gap = Inches(0.35)
item_w = (CW - gap * (n - 1)) / n
bottom_limit = BOTTOM_BAR_Y if bottom_bar else SOURCE_Y - Inches(0.05)
available_h = bottom_limit - content_start_y
item_h = min(MAX_ITEM_H, available_h / max(n, 1))
n_lines = text.count('\n') + 1
title_h = Inches(0.8 + 0.65 * max(n_lines - 1, 0))
Anti-patterns (❌ NEVER DO):
stage_w = Inches(2.0) for N stages → use (CW - gap*(N-1)) / Nrow_h = Inches(0.55) for N rows → use min(0.85, available / N)subtitle_y = Inches(3.5) on cover → use title_y + title_h + Inches(0.3)
Rule 9: BLOCK_ARC Native Shapes for Circular Charts (v2.0)
Problem observed: Donut charts (#48), pie charts (#64), and gauge dials (#55) rendered with hundreds to thousands of small add_rect() blocks. This creates 100-2800 shapes per chart, inflates file size by 60-80%, slows generation to 2+ minutes, and produces visual artifacts (gaps between blocks, jagged edges).
MANDATORY: Use BLOCK_ARC preset shapes via python-pptx + XML adjustment for all circular/arc charts. Each segment = 1 shape (total: 3-5 shapes per chart vs. hundreds).
BLOCK_ARC angle convention (PPT coordinate system):
- Angles measured clockwise from 12 o'clock (top), in 60000ths of a degree
- Top = 0°, Right = 90°, Bottom = 180°, Left = 270°
- Example: a full-circle donut segment from 12 o'clock CW to 3 o'clock = adj1=0, adj2=5400000
Three adj parameters:
adj1: start angle (60000ths of degree, CW from top)adj2: end angle (60000ths of degree, CW from top)adj3: inner radius ratio (0 = solid sector / pie, 50000 = max / invisible ring)
from pptx.oxml.ns import qn
def add_block_arc(slide, left, top, width, height, start_deg, end_deg, inner_ratio, color):
"""Draw a BLOCK_ARC shape with precise angle and ring-width control.
Args:
slide: pptx slide object
left, top, width, height: bounding box (width == height for circular arc)
start_deg: start angle in degrees, CW from 12 o'clock (0=top, 90=right, 180=bottom, 270=left)
end_deg: end angle in degrees, CW from 12 o'clock
inner_ratio: 0 = solid pie sector, 50000 = max (paper-thin ring).
For ~10px ring width: int((outer_r - Pt(10)) / outer_r * 50000)
color: RGBColor fill color
"""
from pptx.enum.shapes import MSO_SHAPE
sh = slide.shapes.add_shape(MSO_SHAPE.BLOCK_ARC, left, top, width, height)
sh.fill.solid()
sh.fill.fore_color.rgb = color
sh.line.fill.background()
_clean_shape(sh)
sp = sh._element.find(qn('p:spPr'))
prstGeom = sp.find(qn('a:prstGeom'))
if prstGeom is not None:
avLst = prstGeom.find(qn('a:avLst'))
if avLst is None:
avLst = prstGeom.makeelement(qn('a:avLst'), {})
prstGeom.append(avLst)
for gd in avLst.findall(qn('a:gd')):
avLst.remove(gd)
gd1 = avLst.makeelement(qn('a:gd'), {'name': 'adj1', 'fmla': f'val {int(start_deg * 60000)}'})
gd2 = avLst.makeelement(qn('a:gd'), {'name': 'adj2', 'fmla': f'val {int(end_deg * 60000)}'})
gd3 = avLst.makeelement(qn('a:gd'), {'name': 'adj3', 'fmla': f'val {inner_ratio}'})
avLst.append(gd1)
avLst.append(gd2)
avLst.append(gd3)
return sh
Usage patterns:
outer_r = Inches(1.6)
inner_ratio = int((outer_r - Pt(10)) / outer_r * 50000)
cum_deg = 0
for pct, color, label in segments:
sweep = pct * 360
add_block_arc(s, cx - outer_r, cy - outer_r, outer_r * 2, outer_r * 2,
cum_deg, cum_deg + sweep, inner_ratio, color)
cum_deg += sweep
add_block_arc(s, cx - r, cy - r, r * 2, r * 2, 0, 151.2, 0, NAVY)
gauge_segs = [(0.40, ACCENT_RED), (0.30, ACCENT_ORANGE), (0.30, ACCENT_GREEN)]
inner_ratio = int((outer_r - Pt(10)) / outer_r * 50000)
ppt_cum = 270
for pct, color in gauge_segs:
sweep = pct * 180
add_block_arc(s, cx - outer_r, cy - outer_r, outer_r * 2, outer_r * 2,
ppt_cum % 360, (ppt_cum + sweep) % 360, inner_ratio, color)
ppt_cum += sweep
Anti-patterns (❌ NEVER DO for circular charts):
- Nested
for deg in range(...): for r in range(...): add_rect(...) — generates hundreds/thousands of tiny squares
- Drawing a white circle on top of a filled circle to "fake" a donut — fragile, misaligns on resize
- Using
math.cos/sin + add_rect() loops for arcs — always use BLOCK_ARC instead
Mandatory Slide Elements
EVERY content slide (except Cover and Closing) MUST include ALL of these:
| Element | Function | Position |
|---|
| Action Title | add_action_title(slide, text) | Top (0.15" from top) |
| Title separator line | Included in add_action_title() | 1.05" from top |
| Content area | Layout-specific content blocks | 1.4" to 6.5" |
| Source attribution | add_source(slide, text) | 7.05" from top |
| Page number | add_page_number(slide, n, total) | Bottom-right corner |
Page number helper function:
def add_page_number(slide, num, total):
add_text(slide, Inches(12.2), Inches(7.1), Inches(1), Inches(0.3),
f"{num}/{total}", font_size=Pt(9), font_color=MED_GRAY,
alignment=PP_ALIGN.RIGHT)
Layout Patterns
Slide Dimensions
prs.slide_width = Inches(13.333)
prs.slide_height = Inches(7.5)
Widescreen format (16:9), standard for all presentations.
Standard Margin/Padding
| Position | Size | Usage |
|---|
| Left margin | 0.8" | Default left edge |
| Right margin | 0.8" | Default right edge |
| Top (below title) | 1.4" | Content start position |
| Bottom | 7.05" | Source text baseline |
| Title bar height | 0.9" | Action title bar |
| Title bar top | 0.15" | From slide top |
Slide Type Patterns
1. Cover Slide (Slide 1)
Layout:
- Navy bar at very top (0.05" height)
- Main title (44pt, Georgia, navy) at y=1.2" — height computed dynamically from line count
- Subtitle (24pt, dark gray) positioned below title dynamically
- Date/info (14pt, med gray) follows subtitle
- Decorative navy line at x=1", y=6.8" (4" wide, 2pt)
Code template:
s1 = prs.slides.add_slide(prs.slide_layouts[6])
add_rect(s1, 0, 0, prs.slide_width, Inches(0.05), NAVY)
lines = title.split('\n') if isinstance(title, str) else title
n_lines = len(lines) if isinstance(lines, list) else title.count('\n') + 1
title_h = Inches(0.8 + 0.65 * max(n_lines - 1, 0))
add_text(s1, Inches(1), Inches(1.2), Inches(11), title_h,
'项目名称', font_size=Pt(44), font_name='Georgia',
font_color=NAVY, bold=True, ea_font='KaiTi')
sub_y = Inches(1.2) + title_h + Inches(0.3)
add_text(s1, Inches(1), sub_y, Inches(11), Inches(0.8),
'副标题描述', font_size=Pt(24),
font_color=DARK_GRAY, ea_font='KaiTi')
sub_y += Inches(1.0)
add_text(s1, Inches(1), sub_y + Inches(0.3), Inches(11), Inches(0.5),
'演示文稿 | 2026年3月', font_size=BODY_SIZE,
font_color=MED_GRAY, ea_font='KaiTi')
add_hline(s1, Inches(1), Inches(6.8), Inches(4), NAVY, Pt(2))
2. Action Title Slide (Most Content Slides)
Every main content slide has this structure:
┌─────────────────────────────────────────┐ 0.15"
│ ▌ Action Title (22pt, bold, black) │ ← TITLE_BAR_H = 0.9"
├─────────────────────────────────────────┤ 1.05"
│ │
│ Content area (starts at 1.4") │
│ [Tables, lists, text, etc.] │
│ │
│ │
│ ────────────────────────────────────── │ 7.05"
│ Source: ... │ 9pt, med gray
└─────────────────────────────────────────┘ 7.5"
Code pattern:
s = prs.slides.add_slide(prs.slide_layouts[6])
add_action_title(s, 'Slide Title Here')
add_source(s, 'Source attribution')
3. Table Layout (Slide 4 - Five Capabilities)
Structure:
- Header row with column names (BODY_SIZE, gray, bold)
- 1.0pt black line under header
- Data rows (1.0" height each, 14pt text)
- 0.5pt gray line between rows
- 3 columns: Module (1.6" wide), Function (5.0"), Scene (5.1")
add_text(s4, left, top, width, height, text,
font_size=BODY_SIZE, font_color=MED_GRAY, bold=True)
add_line(s4, left, top + Inches(0.5), left + full_width, top + Inches(0.5),
color=BLACK, width=Pt(1.0))
for i, (col1, col2, col3) in enumerate(rows):
y = header_y + row_height * i
add_text(s4, left, y, col1_w, row_h, col1, ...)
add_text(s4, left + col1_w, y, col2_w, row_h, col2, ...)
add_text(s4, left + col1_w + col2_w, y, col3_w, row_h, col3, ...)
add_line(s4, left, y + row_h, left + full_w, y + row_h,
color=LINE_GRAY, width=Pt(0.5))
4. Three-Column Overview (Slide 5)
Layout:
- Left column (4.1" wide): "是什么"
- Middle column (4.1" wide): "独到之处"
- Right 1/4 (2.5" wide) gray panel: "Key Takeaways"
0.8" 4.9" 5.3" 9.4" 10.0" 12.5"
|-----|-----|-----|-----|------|
│左 │ │ 中 │ │ 右 │
└─────────────────────────────┘
Code:
left_x = Inches(0.8)
col_w5 = Inches(4.1)
mid_x = Inches(5.3)
takeaway_left = Inches(10.0)
takeaway_width = Inches(2.5)
add_text(s5, left_x, content_top, col_w5, ...)
add_text(s5, left_x, content_top + Inches(0.6), col_w5, ...,
bullet=True, line_spacing=Pt(8))
add_rect(s5, takeaway_left, Inches(1.2), takeaway_width, Inches(5.6), BG_GRAY)
add_text(s5, takeaway_left + Inches(0.15), Inches(1.35), takeaway_width - Inches(0.3), ...,
'Key Takeaways', font_size=BODY_SIZE, color=NAVY, bold=True)
add_text(s5, takeaway_left + Inches(0.15), Inches(1.9), takeaway_width - Inches(0.3), ...,
[f'{i+1}. {t}' for i, t in enumerate(takeaways)], line_spacing=Pt(10))
类别 A：结构导航
5. Section Divider (章节分隔页)
适用场景: 多章节演示文稿的章节过渡页，用于视觉上分隔不同主题模块。
┌──┬──────────────────────────────────────┐
│N │ │
│A │ 第一部分 │
│V │ 章节标题（28pt, NAVY, bold） │
│Y │ 副标题说明文字 │
│ │ │
└──┴──────────────────────────────────────┘
s = prs.slides.add_slide(BL)
add_rect(s, 0, 0, Inches(0.6), SH, NAVY)
add_text(s, Inches(1.2), Inches(2.0), Inches(10), Inches(0.8),
'第一部分', font_size=SUB_HEADER_SIZE, font_color=MED_GRAY, font_name='Georgia')
add_text(s, Inches(1.2), Inches(2.8), Inches(10), Inches(1.2),
'章节标题', font_size=HEADER_SIZE, font_color=NAVY, bold=True, font_name='Georgia')
add_text(s, Inches(1.2), Inches(4.2), Inches(10), Inches(0.6),
'副标题说明文字', font_size=BODY_SIZE, font_color=DARK_GRAY)
6. Table of Contents / Agenda (目录/议程页)
适用场景: 演示文稿开头的目录或会议议程，列出各章节及说明。
┌─────────────────────────────────────────┐
│ ▌ 目录 │
├─────────────────────────────────────────┤
│ │
│ (1) 章节一标题 简要描述 │
│ ───────────────────────────────────── │
│ (2) 章节二标题 简要描述 │
│ ───────────────────────────────────── │
│ (3) 章节三标题 简要描述 │
│ │
└─────────────────────────────────────────┘
s = prs.slides.add_slide(BL)
add_action_title(s, '目录')
items = [('1', '引言与背景', '项目起源与核心问题'),
('2', '市场分析', '竞争格局与机会识别'),
('3', '战略建议', '三大核心行动方案')]
iy = Inches(1.6)
for num, title, desc in items:
add_oval(s, LM, iy, num, size=Inches(0.5))
add_text(s, LM + Inches(0.7), iy, Inches(4.0), Inches(0.4),
title, font_size=SUB_HEADER_SIZE, font_color=NAVY, bold=True)
add_text(s, Inches(5.5), iy + Inches(0.05), Inches(6.5), Inches(0.4),
desc, font_size=BODY_SIZE, font_color=MED_GRAY)
iy += Inches(0.7)
add_hline(s, LM, iy, CONTENT_W, LINE_GRAY)
iy += Inches(0.3)
7. Appendix Title (附录标题页)
适用场景: 正文结束后的附录/备用材料分隔页。
┌─────────────────────────────────────────┐
│ │
│ │
│ 附录 │
│ Appendix │
│ ──────── │
│ 补充数据与参考资料 │
│ │
└─────────────────────────────────────────┘
s = prs.slides.add_slide(BL)
add_rect(s, 0, 0, SW, Inches(0.05), NAVY)
add_text(s, Inches(1), Inches(2.5), Inches(11.3), Inches(1.0),
'附录', font_size=Pt(36), font_color=NAVY, bold=True,
font_name='Georgia', alignment=PP_ALIGN.CENTER)
add_hline(s, Inches(5.5), Inches(3.8), Inches(2.3), NAVY, Pt(1.5))
add_text(s, Inches(1), Inches(4.2), Inches(11.3), Inches(0.5),
'补充数据与参考资料', font_size=BODY_SIZE, font_color=MED_GRAY,
alignment=PP_ALIGN.CENTER)
类别 B：数据统计
8. Big Number / Factoid (大数据展示页)
适用场景: 用一个醒目的大数字引出核心发现或关键数据点。
┌─────────────────────────────────────────┐
│ ▌ Action Title │
├─────────────────────────────────────────┤
│ │
│ ┌─NAVY─────────┐ │
│ │ 95% │ 右侧上下文说明 │
│ │ 子标题 │ 详细解释数据含义 │
│ └──────────────┘ │
│ │
│ ┌─BG_GRAY──────────────────────────┐ │
│ │ 关键洞见：详细分析文字 │ │
│ └──────────────────────────────────┘ │
└─────────────────────────────────────────┘
s = prs.slides.add_slide(BL)
add_action_title(s, '关键发现标题')
add_rect(s, LM, Inches(1.4), Inches(3.5), Inches(1.8), NAVY)
add_text(s, LM + Inches(0.2), Inches(1.5), Inches(3.1), Inches(0.8),
'95%', font_size=Pt(44), font_color=WHITE, bold=True,
font_name='Georgia', alignment=PP_ALIGN.CENTER)
add_text(s, LM + Inches(0.2), Inches(2.3), Inches(3.1), Inches(0.7),
'描述数据含义', font_size=Pt(12), font_color=WHITE, alignment=PP_ALIGN.CENTER)
add_text(s, Inches(5.0), Inches(1.5), Inches(7.5), Inches(2.0),
'上下文说明与详细解释', font_size=BODY_SIZE)
add_rect(s, LM, Inches(4.5), CONTENT_W, Inches(2.2), BG_GRAY)
add_text(s, LM + Inches(0.3), Inches(4.6), Inches(1.5), Inches(0.4),
'关键洞见', font_size=BODY_SIZE, font_color=NAVY, bold=True)
add_text(s, LM + Inches(0.3), Inches(5.1), CONTENT_W - Inches(0.6), Inches(1.4),
['洞见要点一', '洞见要点二', '洞见要点三'], line_spacing=Pt(8))
add_source(s, 'Source: ...')
9. Two-Stat Comparison (双数据对比页)
适用场景: 并排展示两个关键指标的对比（如同比、环比、A vs B）。
┌─────────────────────────────────────────┐
│ ▌ Action Title │
├─────────────────────────────────────────┤
│ │
│ ┌──NAVY───────┐ ┌──BG_GRAY────┐ │
│ │ $2.4B │ │ $1.8B │ │
│ │ 2026年目标 │ │ 2025年实际 │ │
│ └─────────────┘ └─────────────┘ │
│ │
│ 分析说明文字 │
└─────────────────────────────────────────┘
s = prs.slides.add_slide(BL)
add_action_title(s, '对比标题')
stats = [('$2.4B', '2026年目标', True), ('$1.8B', '2025年实际', False)]
sw = Inches(5.5)
sg = Inches(0.733)
for i, (big, small, is_navy) in enumerate(stats):
sx = LM + (sw + sg) * i
fill = NAVY if is_navy else BG_GRAY
bc = WHITE if is_navy else NAVY
sc = WHITE if is_navy else DARK_GRAY
add_rect(s, sx, Inches(1.8), sw, Inches(2.5), fill)
add_text(s, sx + Inches(0.3), Inches(2.0), sw - Inches(0.6), Inches(1.0),
big, font_size=Pt(44), font_color=bc, bold=True,
font_name='Georgia', alignment=PP_ALIGN.CENTER)
add_text(s, sx + Inches(0.3), Inches(3.2), sw - Inches(0.6), Inches(0.5),
small, font_size=BODY_SIZE, font_color=sc, alignment=PP_ALIGN.CENTER)
add_text(s, LM, Inches(5.0), CONTENT_W, Inches(1.5),
'分析说明文字', font_size=BODY_SIZE)
add_source(s, 'Source: ...')
10. Three-Stat Dashboard (三指标仪表盘)
适用场景: 同时展示三个关键业务指标（如 KPI、季度数据）。
┌─────────────────────────────────────────┐
│ ▌ Action Title │
├─────────────────────────────────────────┤
│ ┌──NAVY──┐ ┌──BG_GRAY─┐ ┌──BG_GRAY─┐│
│ │ 数字1 │ │ 数字2 │ │ 数字3 ││
│ │ 小标题 │ │ 小标题 │ │ 小标题 ││
│ └────────┘ └─────────┘ └─────────┘│
│ │
│ 详细说明文字 │
└─────────────────────────────────────────┘
s = prs.slides.add_slide(BL)
add_action_title(s, '三大关键指标')
stats = [('87%', '客户满意度', True),
('+23%', '同比增长', False),
('4.2x', '投资回报率', False)]
sw = Inches(3.5)
sg = (CONTENT_W - sw * 3) / 2
for i, (big, small, is_navy) in enumerate(stats):
sx = LM + (sw + sg) * i
fill = NAVY if is_navy else BG_GRAY
bc = WHITE if is_navy else NAVY
sc = WHITE if is_navy else DARK_GRAY
add_rect(s, sx, Inches(1.4), sw, Inches(1.8), fill)
add_text(s, sx + Inches(0.2), Inches(1.5), sw - Inches(0.4), Inches(0.7),
big, font_size=Pt(28), font_color=bc, bold=True,
font_name='Georgia', alignment=PP_ALIGN.CENTER)
add_text(s, sx + Inches(0.2), Inches(2.25), sw - Inches(0.4), Inches(0.6),
small, font_size=Pt(12), font_color=sc, alignment=PP_ALIGN.CENTER)
add_source(s, 'Source: ...')
11. Data Table with Headers (数据表格页)
适用场景: 结构化数据展示，如财务数据、功能对比矩阵、项目清单。
┌─────────────────────────────────────────┐
│ ▌ Action Title │
├─────────────────────────────────────────┤
│ 列1 列2 列3 列4 │
│ ═══════════════════════════════════ │
│ 数据1-1 数据1-2 ... ... │
│ ─────────────────────────────────── │
│ 数据2-1 数据2-2 ... ... │
│ ─────────────────────────────────── │
│ 数据3-1 数据3-2 ... ... │
└─────────────────────────────────────────┘
s = prs.slides.add_slide(BL)
add_action_title(s, '数据概览')
headers = ['模块', '功能', '状态', '负责人']
col_widths = [Inches(2.5), Inches(4.0), Inches(2.5), Inches(2.7)]
hdr_y = Inches(1.5)
cx = LM
for hdr, cw in zip(headers, col_widths):
add_text(s, cx, hdr_y, cw, Inches(0.4), hdr,
font_size=BODY_SIZE, font_color=MED_GRAY, bold=True)
cx += cw
add_hline(s, LM, Inches(2.0), CONTENT_W, BLACK, Pt(1.0))
rows = [['模块A', '核心功能描述', '已上线', '张三'], ...]
row_h = Inches(0.8)
for ri, row in enumerate(rows):
ry = Inches(2.1) + row_h * ri
cx = LM
for val, cw in zip(row, col_widths):
add_text(s, cx, ry, cw, row_h, val, font_size=BODY_SIZE)
cx += cw
add_hline(s, LM, ry + row_h, CONTENT_W, LINE_GRAY)
add_source(s, 'Source: ...')
12. Metric Cards Row (指标卡片行)
适用场景: 3-4个并排卡片展示独立指标，每个卡片含标题+描述。
┌─────────────────────────────────────────┐
│ ▌ Action Title │
├─────────────────────────────────────────┤
│ ┌─BG_GRAY─┐ ┌─BG_GRAY─┐ ┌─BG_GRAY─┐ │
│ │ (A) │ │ (B) │ │ (C) │ │
│ │ 标题 │ │ 标题 │ │ 标题 │ │
│ │ ─── │ │ ─── │ │ ─── │ │
│ │ 描述 │ │ 描述 │ │ 描述 │ │
│ └─────────┘ └─────────┘ └─────────┘ │
└─────────────────────────────────────────┘
s = prs.slides.add_slide(BL)
add_action_title(s, '核心指标概览')
cards = [('A', '用户增长', '月活用户达到 120 万\n同比增长 35%'),
('B', '营收表现', '季度营收 ¥8,500 万\n超出预期 12%'),
('C', '运营效率', '客诉响应时间 < 2h\n满意度 94%')]
cw = Inches(3.5)
cg = (CONTENT_W - cw * 3) / 2
for i, (letter, title, desc) in enumerate(cards):
cx = LM + (cw + cg) * i
cy = Inches(1.5)
add_rect(s, cx, cy, cw, Inches(4.5), BG_GRAY)
add_oval(s, cx + Inches(1.5), cy + Inches(0.2), letter)
add_text(s, cx + Inches(0.2), cy + Inches(0.8), cw - Inches(0.4), Inches(0.4),
title, font_size=SUB_HEADER_SIZE, font_color=NAVY, bold=True,
alignment=PP_ALIGN.CENTER)
add_hline(s, cx + Inches(0.4), cy + Inches(1.3), cw - Inches(0.8), LINE_GRAY)
add_text(s, cx + Inches(0.2), cy + Inches(1.5), cw - Inches(0.4), Inches(2.5),
desc.split('\n'), line_spacing=Pt(8), alignment=PP_ALIGN.CENTER)
add_source(s, 'Source: ...')
类别 C：框架矩阵
13. 2x2 Matrix (四象限矩阵)
适用场景: 战略分析（如 BCG 矩阵、优先级排序、风险评估）。
┌─────────────────────────────────────────┐
│ ▌ Action Title │
├─────────────────────────────────────────┤
│ 高 Y轴 │
│ ┌─NAVY──────┐ ┌─BG_GRAY───┐ │
│ │ 左上象限 │ │ 右上象限 │ │
│ └───────────┘ └───────────┘ │
│ ┌─BG_GRAY───┐ ┌─BG_GRAY───┐ │
│ │ 左下象限 │ │ 右下象限 │ │
│ └───────────┘ └───────────┘ │
│ 低 高 X轴 │
└─────────────────────────────────────────┘
s = prs.slides.add_slide(BL)
add_action_title(s, '战略优先级矩阵')
mx = LM + Inches(1.5)
my = Inches(1.8)
cw = Inches(4.5)
ch = Inches(2.5)
add_text(s, mx - Inches(1.3), my + Inches(0.8), Inches(1.1), Inches(0.4),
'高影响', font_size=BODY_SIZE, font_color=NAVY, bold=True, alignment=PP_ALIGN.CENTER)
add_text(s, mx + Inches(0.8), my - Inches(0.5), Inches(3.0), Inches(0.4),
'高可行性', font_size=BODY_SIZE, font_color=NAVY, bold=True, alignment=PP_ALIGN.CENTER)
add_rect(s, mx, my, cw, ch, NAVY)
add_rect(s, mx + cw + Inches(0.15), my, cw, ch, BG_GRAY)
add_rect(s, mx, my + ch + Inches(0.15), cw, ch, BG_GRAY)
add_rect(s, mx + cw + Inches(0.15), my + ch + Inches(0.15), cw, ch, BG_GRAY)
add_text(s, mx + Inches(0.3), my + Inches(0.3), cw - Inches(0.6), Inches(0.5),
'立即执行', font_size=SUB_HEADER_SIZE, font_color=WHITE, bold=True)
add_source(s, 'Source: ...')
14. Three-Pillar Framework (三支柱框架)
适用场景: 展示三个并列的核心策略、能力或主题模块。
┌─────────────────────────────────────────┐
│ ▌ Action Title │
├─────────────────────────────────────────┤
│ ┌──NAVY──┐ ┌──NAVY──┐ ┌──NAVY──┐ │
│ │ 标题1 │ │ 标题2 │ │ 标题3 │ │
│ ├────────┤ ├────────┤ ├────────┤ │
│ │ 要点 │ │ 要点 │ │ 要点 │ │
│ │ 要点 │ │ 要点 │ │ 要点 │ │
│ │ 要点 │ │ 要点 │ │ 要点 │ │
│ └────────┘ └────────┘ └────────┘ │
└─────────────────────────────────────────┘
s = prs.slides.add_slide(BL)
add_action_title(s, '三大核心战略')
pillars = [('数字化转型', ['建设数据中台', '打通全渠道', '自动化运营']),
('组织升级', ['扁平化管理', '敏捷团队', '人才梯队']),
('客户深耕', ['精细化运营', '会员体系', 'LTV 提升'])]
pw = Inches(3.5)
pg = (CONTENT_W - pw * 3) / 2
for i, (title, points) in enumerate(pillars):
px = LM + (pw + pg) * i
add_rect(s, px, Inches(1.5), pw, Inches(0.6), NAVY)
add_text(s, px + Inches(0.15), Inches(1.5), pw - Inches(0.3), Inches(0.6),
title, font_size=SUB_HEADER_SIZE, font_color=WHITE, bold=True,
anchor=MSO_ANCHOR.MIDDLE, alignment=PP_ALIGN.CENTER)
add_rect(s, px, Inches(2.1), pw, Inches(4.0), BG_GRAY)
add_text(s, px + Inches(0.2), Inches(2.3), pw - Inches(0.4), Inches(3.5),
[f'• {p}' for p in points], line_spacing=Pt(10))
add_source(s, 'Source: ...')
15. Pyramid / Hierarchy (金字塔/层级图)
适用场景: 展示层级关系（如 Maslow 需求层次、战略-战术-执行分层）。
┌─────────────────────────────────────────┐
│ ▌ Action Title │
├─────────────────────────────────────────┤
│ ┌──NAVY──┐ │
│ │ 愿景 │ 右侧说明 │
│ ┌─┴────────┴─┐ │
│ │ 战略目标 │ 右侧说明 │
│ ┌─┴────────────┴─┐ │
│ │ 执行措施 │ 右侧说明 │
│ └────────────────┘ │
└─────────────────────────────────────────┘
s = prs.slides.add_slide(BL)
add_action_title(s, '战略层级框架')
levels = [('愿景', '成为行业第一', Inches(3.5)),
('战略目标', '三年收入翻倍', Inches(5.0)),
('执行措施', '渠道+产品+组织', Inches(6.5))]
for i, (label, desc, w) in enumerate(levels):
lx = Inches(6.666) - w / 2
ly = Inches(1.8) + Inches(1.5) * i
h = Inches(1.2)
fill = NAVY if i == 0 else BG_GRAY
tc = WHITE if i == 0 else NAVY
add_rect(s, lx, ly, w, h, fill)
add_text(s, lx + Inches(0.2), ly + Inches(0.1), w - Inches(0.4), Inches(0.4),
label, font_size=SUB_HEADER_SIZE, font_color=tc, bold=True,
alignment=PP_ALIGN.CENTER)
add_text(s, lx + Inches(0.2), ly + Inches(0.55), w - Inches(0.4), Inches(0.5),
desc, font_size=BODY_SIZE, font_color=tc if i == 0 else DARK_GRAY,
alignment=PP_ALIGN.CENTER)
add_source(s, 'Source: ...')
16. Process Chevron (流程箭头页)
适用场景: 线性流程展示（3-5步），如实施路径、业务流程、方法论步骤。
┌─────────────────────────────────────────┐
│ ▌ Action Title │
├─────────────────────────────────────────┤
│ │
│ ┌NAVY┐ -> ┌GRAY┐ -> ┌GRAY┐ -> ┌GRAY┐ │
│ │ S1 │ │ S2 │ │ S3 │ │ S4 │ │
│ └────┘ └────┘ └────┘ └────┘ │
│ 描述 描述 描述 描述 │
│ │
└─────────────────────────────────────────┘
s = prs.slides.add_slide(BL)
add_action_title(s, '实施路径')
steps = [('诊断', '现状评估\n痛点识别'),
('设计', '方案制定\n资源规划'),
('实施', '分阶段落地\n快速迭代'),
('优化', '效果追踪\n持续改进')]
sw = Inches(2.5)
sg = (CONTENT_W - sw * len(steps)) / (len(steps) - 1)
for i, (title, desc) in enumerate(steps):
sx = LM + (sw + sg) * i
fill = NAVY if i == 0 else BG_GRAY
tc = WHITE if i == 0 else NAVY
add_rect(s, sx, Inches(2.0), sw, Inches(1.2), fill)
add_oval(s, sx + Inches(0.1), Inches(2.1), str(i + 1),
bg=WHITE if i == 0 else NAVY, fg=NAVY if i == 0 else WHITE)
add_text(s, sx + Inches(0.6), Inches(2.1), sw - Inches(0.8), Inches(1.0),
title, font_size=SUB_HEADER_SIZE, font_color=tc, bold=True,
anchor=MSO_ANCHOR.MIDDLE)
add_text(s, sx + Inches(0.1), Inches(3.4), sw - Inches(0.2), Inches(1.5),
desc, font_size=BODY_SIZE, alignment=PP_ALIGN.CENTER)
if i < len(steps) - 1:
add_text(s, sx + sw + Inches(0.05), Inches(2.3), Inches(0.4), Inches(0.5),
'->', font_size=SUB_HEADER_SIZE, font_color=NAVY, bold=True)
add_source(s, 'Source: ...')
17. Venn Diagram Concept (维恩图概念页)
适用场景: 展示两三个概念的交集关系（如能力交叉、市场定位）。
┌─────────────────────────────────────────┐
│ ▌ Action Title │
├─────────────────────────────────────────┤
│ ┌──BG──┐ │
│ ╱概念A ╲ │
│ ╱ ┌──┐ ╲ 右侧说明 │
│ │ │交│ │ │
│ ╲ └──┘ ╱ │
│ ╲概念B ╱ │
│ └──────┘ │
└─────────────────────────────────────────┘
s = prs.slides.add_slide(BL)
add_action_title(s, '核心能力交叉')
add_rect(s, Inches(1.5), Inches(1.8), Inches(4.5), Inches(4.0), BG_GRAY)
add_text(s, Inches(1.7), Inches(2.0), Inches(2.0), Inches(0.4),
'技术能力', font_size=SUB_HEADER_SIZE, font_color=NAVY, bold=True)
add_rect(s, Inches(3.5), Inches(2.8), Inches(4.5), Inches(4.0), BG_GRAY)
add_text(s, Inches(5.5), Inches(5.5), Inches(2.0), Inches(0.4),
'业务洞察', font_size=SUB_HEADER_SIZE, font_color=NAVY, bold=True)
add_rect(s, Inches(3.5), Inches(2.8), Inches(2.5), Inches(3.0), NAVY)
add_text(s, Inches(3.7), Inches(3.5), Inches(2.1), Inches(0.8),
'核心\n竞争力', font_size=SUB_HEADER_SIZE, font_color=WHITE, bold=True,
alignment=PP_ALIGN.CENTER)
add_text(s, Inches(9.0), Inches(2.0), Inches(3.5), Inches(4.0),
'当技术能力与业务洞察交叉时...', font_size=BODY_SIZE)
add_source(s, 'Source: ...')
18. Temple / House Framework (殿堂框架)
适用场景: 展示"屋顶-支柱-基座"的结构（如企业架构、能力体系）。
┌─────────────────────────────────────────┐
│ ▌ Action Title │
├─────────────────────────────────────────┤
│ ┌═══════════NAVY（愿景/屋顶）══════════┐│
│ ├────┤ ├────┤ ├────┤ ├────┤ ││
│ │支柱│ │支柱│ │支柱│ │支柱│ ││
│ │ 1 │ │ 2 │ │ 3 │ │ 4 │ ││
│ ├════╧══╧════╧══╧════╧══╧════╧════════┤│
│ │ 基座（基础能力/文化） ││
│ └──────────────────────────────────────┘│
└─────────────────────────────────────────┘
s = prs.slides.add_slide(BL)
add_action_title(s, '企业能力架构')
add_rect(s, LM, Inches(1.5), CONTENT_W, Inches(0.8), NAVY)
add_text(s, LM + Inches(0.3), Inches(1.5), CONTENT_W - Inches(0.6), Inches(0.8),
'企业愿景：成为行业领先的数字化平台',
font_size=SUB_HEADER_SIZE, font_color=WHITE, bold=True,
anchor=MSO_ANCHOR.MIDDLE, alignment=PP_ALIGN.CENTER)
pillars = ['产品力', '技术力', '运营力', '品牌力']
pw = Inches(2.5)
pg = (CONTENT_W - pw * 4) / 3
for i, name in enumerate(pillars):
px = LM + (pw + pg) * i
add_rect(s, px, Inches(2.5), pw, Inches(3.0), BG_GRAY)
add_text(s, px + Inches(0.15), Inches(2.6), pw - Inches(0.3), Inches(0.5),
name, font_size=SUB_HEADER_SIZE, font_color=NAVY, bold=True,
alignment=PP_ALIGN.CENTER)
add_rect(s, LM, Inches(5.7), CONTENT_W, Inches(0.8), NAVY)
add_text(s, LM + Inches(0.3), Inches(5.7), CONTENT_W - Inches(0.6), Inches(0.8),
'基座：数据驱动 + 人才体系 + 企业文化',
font_size=BODY_SIZE, font_color=WHITE, bold=True,
anchor=MSO_ANCHOR.MIDDLE, alignment=PP_ALIGN.CENTER)
add_source(s, 'Source: ...')
类别 D：对比评估
19. Side-by-Side Comparison (左右对比页)
适用场景: 两个方案/选项/产品的并排对比分析。
┌─────────────────────────────────────────┐
│ ▌ Action Title │
├─────────────────────────────────────────┤
│ ┌──方案 A──────┐ ┌──方案 B──────┐ │
│ │ 标题（NAVY） │ │ 标题（NAVY） │ │
│ ├──────────────┤ ├──────────────┤ │
│ │ 优势 │ │ 优势 │ │
│ │ 劣势 │ │ 劣势 │ │
│ │ 成本 │ │ 成本 │ │
│ └──────────────┘ └──────────────┘ │
└─────────────────────────────────────────┘
s = prs.slides.add_slide(BL)
add_action_title(s, '方案对比分析')
cw = Inches(5.5)
cg = Inches(0.733)
options = [('方案 A：自建团队', ['投入可控', '周期较长', '成本 ¥500万/年']),
('方案 B：外部合作', ['快速启动', '依赖供应商', '成本 ¥300万/年'])]
for i, (title, points) in enumerate(options):
cx = LM + (cw + cg) * i
add_rect(s, cx, Inches(1.5), cw, Inches(0.6), NAVY)
add_text(s, cx + Inches(0.15), Inches(1.5), cw - Inches(0.3), Inches(0.6),
title, font_size=SUB_HEADER_SIZE, font_color=WHITE, bold=True,
anchor=MSO_ANCHOR.MIDDLE, alignment=PP_ALIGN.CENTER)
add_rect(s, cx, Inches(2.1), cw, Inches(4.0), BG_GRAY)
add_text(s, cx + Inches(0.3), Inches(2.3), cw - Inches(0.6), Inches(3.5),
[f'• {p}' for p in points], line_spacing=Pt(10))
add_source(s, 'Source: ...')
20. Before / After (前后对比页)
适用场景: 展示变革前后的对比（如流程优化、组织变革）。
┌─────────────────────────────────────────┐
│ ▌ Action Title │
├─────────────────────────────────────────┤
│ ┌──BG_GRAY────┐ ──> ┌──NAVY────┐ │
│ │ 现状 │ │ 目标 │ │
│ │ (Before) │ │ (After) │ │
│ │ 痛点列表 │ │ 改进点 │ │
│ └─────────────┘ └─────────┘ │
└─────────────────────────────────────────┘
s = prs.slides.add_slide(BL)
add_action_title(s, '从现状到目标')
hw = Inches(5.0)
add_rect(s, LM, Inches(1.5), hw, Inches(4.5), BG_GRAY)
add_text(s, LM + Inches(0.3), Inches(1.6), hw - Inches(0.6), Inches(0.5),
'X 现状（Before）', font_size=SUB_HEADER_SIZE, font_color=DARK_GRAY, bold=True)
add_hline(s, LM + Inches(0.3), Inches(2.2), hw - Inches(0.6), LINE_GRAY)
add_text(s, LM + Inches(0.3), Inches(2.4), hw - Inches(0.6), Inches(3.0),
['痛点一', '痛点二', '痛点三'], line_spacing=Pt(10))
add_text(s, LM + hw + Inches(0.1), Inches(3.2), Inches(1.5), Inches(0.5),
'->', font_size=Pt(36), font_color=NAVY, bold=True, alignment=PP_ALIGN.CENTER)
ax = LM + hw + Inches(1.733)
add_rect(s, ax, Inches(1.5), hw, Inches(4.5), NAVY)
add_text(s, ax + Inches(0.3), Inches(1.6), hw - Inches(0.6), Inches(0.5),
'V 目标（After）', font_size=SUB_HEADER_SIZE, font_color=WHITE, bold=True)
add_hline(s, ax + Inches(0.3), Inches(2.2), hw - Inches(0.6), WHITE)
add_text(s, ax + Inches(0.3), Inches(2.4), hw - Inches(0.6), Inches(3.0),
['改进一', '改进二', '改进三'], font_color=WHITE, line_spacing=Pt(10))
add_source(s, 'Source: ...')
21. Pros and Cons (优劣分析页)
适用场景: 评估某个决策/方案的优势与风险。
┌─────────────────────────────────────────┐
│ ▌ Action Title │
├─────────────────────────────────────────┤
│ V 优势 X 风险 │
│ ─────────── ────────── │
│ • 要点1 • 要点1 │
│ • 要点2 • 要点2 │
│ • 要点3 • 要点3 │
│ │
│ ┌──BG_GRAY 结论/建议───────────────┐ │
└─────────────────────────────────────────┘
s = prs.slides.add_slide(BL)
add_action_title(s, '方案评估：优势与风险')
hw = Inches(5.5)
add_text(s, LM, Inches(1.5), hw, Inches(0.4),
'V 优势', font_size=SUB_HEADER_SIZE, font_color=NAVY, bold=True)
add_hline(s, LM, Inches(2.0), hw, NAVY)
add_text(s, LM, Inches(2.2), hw, Inches(2.5),
['• 优势要点一', '• 优势要点二', '• 优势要点三'], line_spacing=Pt(10))
cx = LM + hw + Inches(0.733)
add_text(s, cx, Inches(1.5), hw, Inches(0.4),
'X 风险', font_size=SUB_HEADER_SIZE, font_color=DARK_GRAY, bold=True)
add_hline(s, cx, Inches(2.0), hw, DARK_GRAY)
add_text(s, cx, Inches(2.2), hw, Inches(2.5),
['• 风险要点一', '• 风险要点二', '• 风险要点三'], line_spacing=Pt(10))
add_rect(s, LM, Inches(5.2), CONTENT_W, Inches(1.5), BG_GRAY)
add_text(s, LM + Inches(0.3), Inches(5.3), Inches(1.5), Inches(0.4),
'结论', font_size=BODY_SIZE, font_color=NAVY, bold=True)
add_text(s, LM + Inches(0.3), Inches(5.8), CONTENT_W - Inches(0.6), Inches(0.6),
'综合评估建议文字', font_size=BODY_SIZE)
add_source(s, 'Source: ...')
22. Traffic Light / RAG Status (红绿灯状态页)
适用场景: 多项目/多模块的状态总览（绿=正常、黄=关注、红=风险）。
┌─────────────────────────────────────────┐
│ ▌ Action Title │
├─────────────────────────────────────────┤
│ 项目 状态 进度 备注 │
│ ═══════════════════════════════════ │
│ 项目A (G) 85% 按计划推进 │
│ ─────────────────────────────────── │
│ 项目B (Y) 60% 需关注资源 │
│ ─────────────────────────────────── │
│ 项目C (R) 30% 存在阻塞 │
└─────────────────────────────────────────┘
s = prs.slides.add_slide(BL)
add_action_title(s, '项目状态总览')
headers = ['项目', '状态', '进度', '备注']
widths = [Inches(3.0), Inches(1.5), Inches(2.0), Inches(5.233)]
hx = LM
for hdr, w in zip(headers, widths):
add_text(s, hx, Inches(1.5), w, Inches(0.4), hdr,
font_size=BODY_SIZE, font_color=MED_GRAY, bold=True)
hx += w
add_hline(s, LM, Inches(2.0), CONTENT_W, BLACK, Pt(1.0))
rows = [('产品研发', 'NAVY', '85%', '按计划推进'),
('市场推广', 'MED_GRAY', '60%', '需关注预算'),
('团队扩招', 'DARK_GRAY', '30%', '存在阻塞')]
color_map = {'NAVY': NAVY, 'MED_GRAY': MED_GRAY, 'DARK_GRAY': DARK_GRAY}
ry = Inches(2.2)
for name, status_color, pct, note in rows:
add_text(s, LM, ry, Inches(3.0), Inches(0.6), name, font_size=BODY_SIZE)
add_oval(s, LM + Inches(3.3), ry + Inches(0.05), '', size=Inches(0.35),
bg=color_map[status_color])
add_text(s, LM + Inches(4.5), ry, Inches(2.0), Inches(0.6), pct, font_size=BODY_SIZE)
add_text(s, LM + Inches(6.5), ry, Inches(5.233), Inches(0.6), note, font_size=BODY_SIZE)
ry += Inches(0.7)
add_hline(s, LM, ry, CONTENT_W, LINE_GRAY)
ry += Inches(0.15)
add_source(s, 'Source: ...')
23. Scorecard (计分卡页)
适用场景: 展示多项评估维度的得分/评级，如供应商评估、团队绩效。
┌─────────────────────────────────────────┐
│ ▌ Action Title │
├─────────────────────────────────────────┤
│ 评估维度 得分 评级 │
│ ═══════════════════════════════════ │
│ 客户满意度 92 ████████░░ │
│ 产品质量 85 ███████░░░ │
│ 交付速度 78 ██████░░░░ │
│ 创新能力 65 █████░░░░░ │
└─────────────────────────────────────────┘
s = prs.slides.add_slide(BL)
add_action_title(s, '综合评估计分卡')
headers = ['评估维度', '得分', '评级']
add_text(s, LM, Inches(1.5), Inches(4.0), Inches(0.4), headers[0],
font_size=BODY_SIZE, font_color=MED_GRAY, bold=True)
add_text(s, Inches(5.0), Inches(1.5), Inches(1.5), Inches(0.4), headers[1],
font_size=BODY_SIZE, font_color=MED_GRAY, bold=True)
add_text(s, Inches(7.0), Inches(1.5), Inches(5.5), Inches(0.4), headers[2],
font_size=BODY_SIZE, font_color=MED_GRAY, bold=True)
add_hline(s, LM, Inches(2.0), CONTENT_W, BLACK, Pt(1.0))
items = [('客户满意度', '92', 0.92), ('产品质量', '85', 0.85),
('交付速度', '78', 0.78), ('创新能力', '65', 0.65)]
ry = Inches(2.2)
bar_max = Inches(5.0)
for name, score, pct in items:
add_text(s, LM, ry, Inches(4.0), Inches(0.5), name, font_size=BODY_SIZE)
add_text(s, Inches(5.0), ry, Inches(1.5), Inches(0.5), score,
font_size=BODY_SIZE, font_color=NAVY, bold=True)
add_rect(s, Inches(7.0), ry + Inches(0.1), bar_max, Inches(0.3), BG_GRAY)
add_rect(s, Inches(7.0), ry + Inches(0.1), Inches(5.0 * pct), Inches(0.3), NAVY)
ry += Inches(0.7)
add_hline(s, LM, ry, CONTENT_W, LINE_GRAY)
ry += Inches(0.15)
add_source(s, 'Source: ...')
类别 E：内容叙事
24. Executive Summary (执行摘要页)
适用场景: 演示文稿的核心结论汇总，通常放在开头或结尾。
┌─────────────────────────────────────────┐
│ ▌ Action Title │
├─────────────────────────────────────────┤
│ ┌──NAVY（核心结论）────────────────────┐ │
│ │ 一句话核心结论 │ │
│ └──────────────────────────────────────┘ │
│ │
│ (1) 支撑论点一 详细说明 │
│ (2) 支撑论点二 详细说明 │
│ (3) 支撑论点三 详细说明 │
└─────────────────────────────────────────┘
s = prs.slides.add_slide(BL)
add_action_title(s, '执行摘要')
add_rect(s, LM, Inches(1.4), CONTENT_W, Inches(1.0), NAVY)
add_text(s, LM + Inches(0.3), Inches(1.4), CONTENT_W - Inches(0.6), Inches(1.0),
'核心结论：一句话概括最重要的发现或建议',
font_size=SUB_HEADER_SIZE, font_color=WHITE, bold=True,
anchor=MSO_ANCHOR.MIDDLE)
points = [('1', '论点一标题', '支撑论点的详细说明文字'),
('2', '论点二标题', '支撑论点的详细说明文字'),
('3', '论点三标题', '支撑论点的详细说明文字')]
iy = Inches(2.8)
for num, title, desc in points:
add_oval(s, LM, iy, num)
add_text(s, LM + Inches(0.6), iy, Inches(3.5), Inches(0.4),
title, font_size=BODY_SIZE, font_color=NAVY, bold=True)
add_text(s, Inches(5.0), iy, Inches(7.5), Inches(0.4),
desc, font_size=BODY_SIZE)
iy += Inches(0.6)
add_hline(s, LM, iy, CONTENT_W, LINE_GRAY)
iy += Inches(0.3)
add_source(s, 'Source: ...')
25. Key Takeaway with Detail (核心洞见页)
适用场景: 左侧详细论述 + 右侧灰底要点提炼，用于核心发现页。
┌─────────────────────────────────────────┐
│ ▌ Action Title │
├─────────────────────────────────────────┤
│ ┌──BG_GRAY────────┐│
│ 左侧正文内容 │ Key Takeaways ││
│ 详细分析论述 │ 1. 要点一 ││
│ 数据与支撑 │ 2. 要点二 ││
│ │ 3. 要点三 ││
│ └─────────────────┘│
└─────────────────────────────────────────┘
s = prs.slides.add_slide(BL)
add_action_title(s, '核心发现')
add_text(s, LM, Inches(1.5), Inches(7.5), Inches(0.4),
'分析标题', font_size=SUB_HEADER_SIZE, font_color=NAVY, bold=True)
add_hline(s, LM, Inches(2.0), Inches(7.5), LINE_GRAY)
add_text(s, LM, Inches(2.2), Inches(7.5), Inches(4.0),
['详细分析段落一', '', '详细分析段落二'], line_spacing=Pt(8))
tk_x = Inches(9.0)
tk_w = Inches(3.5)
add_rect(s, tk_x, Inches(1.5), tk_w, Inches(5.0), BG_GRAY)
add_text(s, tk_x + Inches(0.2), Inches(1.7), tk_w - Inches(0.4), Inches(0.4),
'Key Takeaways', font_size=BODY_SIZE, font_color=NAVY, bold=True)
add_hline(s, tk_x + Inches(0.2), Inches(2.2), tk_w - Inches(0.4), LINE_GRAY)
add_text(s, tk_x + Inches(0.2), Inches(2.4), tk_w - Inches(0.4), Inches(3.8),
['1. 要点一', '2. 要点二', '3. 要点三'], line_spacing=Pt(10))
add_source(s, 'Source: ...')
26. Quote / Insight Page (引言/洞见页)
适用场景: 突出一段重要引言、专家观点或核心洞察。
┌─────────────────────────────────────────┐
│ │
│ ────────── │
│ │
│ "引言内容，居中显示， │
│ 大字号强调核心观点" │
│ │
│ ────────── │
│ — 来源/作者 │
│ │
└─────────────────────────────────────────┘
s = prs.slides.add_slide(BL)
add_rect(s, 0, 0, SW, Inches(0.05), NAVY)
add_hline(s, Inches(5.5), Inches(2.0), Inches(2.3), NAVY, Pt(1.5))
add_text(s, Inches(1.5), Inches(2.5), Inches(10.3), Inches(2.5),
'"引言内容，用于强调某个核心观点或专家洞见"',
font_size=Pt(24), font_color=DARK_GRAY, alignment=PP_ALIGN.CENTER)
add_hline(s, Inches(5.5), Inches(5.3), Inches(2.3), NAVY, Pt(1.5))
add_text(s, Inches(1.5), Inches(5.6), Inches(10.3), Inches(0.5),
'— 作者姓名，来源',
font_size=BODY_SIZE, font_color=MED_GRAY, alignment=PP_ALIGN.CENTER)
27. Two-Column Text (双栏文本页)
适用场景: 平衡展示两个主题/方面，每列独立标题+正文。
┌─────────────────────────────────────────┐
│ ▌ Action Title │
├─────────────────────────────────────────┤
│ (A) 左栏标题 (B) 右栏标题 │
│ ───────────── ───────────── │
│ 左栏正文内容 右栏正文内容 │
│ 详细分析 详细分析 │
│ │
└─────────────────────────────────────────┘
s = prs.slides.add_slide(BL)
add_action_title(s, '双维度分析')
cw = Inches(5.5)
cg = Inches(0.733)
cols = [('A', '维度一标题', ['分析要点一', '分析要点二', '分析要点三']),
('B', '维度二标题', ['分析要点一', '分析要点二', '分析要点三'])]
for i, (letter, title, points) in enumerate(cols):
cx = LM + (cw + cg) * i
add_oval(s, cx, Inches(1.5), letter)
add_text(s, cx + Inches(0.6), Inches(1.5), cw - Inches(0.6), Inches(0.4),
title, font_size=SUB_HEADER_SIZE, font_color=NAVY, bold=True)
add_hline(s, cx, Inches(2.0), cw, LINE_GRAY)
add_text(s, cx, Inches(2.2), cw, Inches(4.0),
[f'• {p}' for p in points], line_spacing=Pt(10))
add_source(s, 'Source: ...')
28. Four-Column Overview (四栏概览页)
适用场景: 四个并列维度的概览（如四大业务线、四个能力域）。
┌─────────────────────────────────────────┐
│ ▌ Action Title │
├─────────────────────────────────────────┤
│ (1) (2) (3) (4) │
│ 标题1 标题2 标题3 标题4 │
│ ──── ──── ──── ──── │
│ 描述 描述 描述 描述 │
└─────────────────────────────────────────┘
s = prs.slides.add_slide(BL)
add_action_title(s, '四大业务板块')
items = [('1', '板块一', '描述内容\n关键数据'),
('2', '板块二', '描述内容\n关键数据'),
('3', '板块三', '描述内容\n关键数据'),
('4', '板块四', '描述内容\n关键数据')]
cw = Inches(2.7)
cg = (CONTENT_W - cw * 4) / 3
for i, (num, title, desc) in enumerate(items):
cx = LM + (cw + cg) * i
add_rect(s, cx, Inches(1.5), cw, Inches(4.8), BG_GRAY)
add_oval(s, cx + Inches(1.1), Inches(1.65), num)
add_text(s, cx + Inches(0.15), Inches(2.3), cw - Inches(0.3), Inches(0.4),
title, font_size=SUB_HEADER_SIZE, font_color=NAVY, bold=True,
alignment=PP_ALIGN.CENTER)
add_hline(s, cx + Inches(0.3), Inches(2.8), cw - Inches(0.6), LINE_GRAY)
add_text(s, cx + Inches(0.15), Inches(3.0), cw - Inches(0.3), Inches(3.0),
desc.split('\n'), line_spacing=Pt(8), alignment=PP_ALIGN.CENTER)
add_source(s, 'Source: ...')
类别 F：时间流程
29. Timeline / Roadmap (时间轴/路线图)
适用场景: 展示时间维度的里程碑计划（季度/月度/年度路线图）。
┌─────────────────────────────────────────┐
│ ▌ Action Title │
├─────────────────────────────────────────┤
│ │
│ (1)──────(2)──────(3)──────(4) │
│ Q1 Q2 Q3 Q4 │
│ 里程碑1 里程碑2 里程碑3 里程碑4 │
│ │
└─────────────────────────────────────────┘
s = prs.slides.add_slide(BL)
add_action_title(s, '2026 年度路线图')
add_hline(s, LM + Inches(0.5), Inches(3.0), Inches(10.7), LINE_GRAY, Pt(2))
milestones = [('Q1', '产品 MVP\n发布'), ('Q2', '用户增长\n达到10万'),
('Q3', '盈利\n突破'), ('Q4', '国际化\n拓展')]
spacing = Inches(10.7) / (len(milestones) - 1)
for i, (label, desc) in enumerate(milestones):
mx = LM + Inches(0.5) + spacing * i
add_oval(s, mx - Inches(0.225), Inches(2.775), str(i + 1))
add_text(s, mx - Inches(1.0), Inches(2.0), Inches(2.0), Inches(0.5),
label, font_size=SUB_HEADER_SIZE, font_color=NAVY, bold=True,
alignment=PP_ALIGN.CENTER)
add_text(s, mx - Inches(1.0), Inches(3.5), Inches(2.0), Inches(1.5),
desc, font_size=BODY_SIZE, alignment=PP_ALIGN.CENTER)
add_source(s, 'Source: ...')
30. Vertical Steps (垂直步骤页)
适用场景: 从上到下的操作步骤或实施阶段。
┌─────────────────────────────────────────┐
│ ▌ Action Title │
├─────────────────────────────────────────┤
│ (1) 步骤一标题 详细说明 │
│ ───────────────────────────────────── │
│ (2) 步骤二标题 详细说明 │
│ ───────────────────────────────────── │
│ (3) 步骤三标题 详细说明 │
│ ───────────────────────────────────── │
│ (4) 步骤四标题 详细说明 │
└─────────────────────────────────────────┘
s = prs.slides.add_slide(BL)
add_action_title(s, '实施步骤')
steps = [('1', '需求分析', '深入调研用户需求与业务痛点'),
('2', '方案设计', '制定技术架构与实施计划'),
('3', '开发实施', '分阶段迭代交付核心功能'),
('4', '上线运营', '监控效果并持续优化')]
iy = Inches(1.5)
for num, title, desc in steps:
add_oval(s, LM, iy, num)
add_text(s, LM + Inches(0.6), iy, Inches(3.5), Inches(0.4),
title, font_size=SUB_HEADER_SIZE, font_color=NAVY, bold=True)
add_text(s, Inches(5.0), iy, Inches(7.5), Inches(0.4),
desc, font_size=BODY_SIZE)
iy += Inches(0.6)
add_hline(s, LM, iy, CONTENT_W, LINE_GRAY)
iy += Inches(0.5)
add_source(s, 'Source: ...')
31. Cycle / Loop (循环图页)
适用场景: 闭环流程或迭代循环（如 PDCA、敏捷迭代、反馈循环）。
┌─────────────────────────────────────────┐
│ ▌ Action Title │
├─────────────────────────────────────────┤
│ ┌──阶段1──┐ │
│ │ │ │
│ ┌阶段4┐│ │┌阶段2┐ 右侧说明 │
│ │ │└────────┘│ │ │
│ └─────┘ └─────┘ │
│ ┌──阶段3──┐ │
│ └────────┘ │
└─────────────────────────────────────────┘
s = prs.slides.add_slide(BL)
add_action_title(s, '持续改进循环（PDCA）')
phases = [('Plan\n计划', Inches(2.8), Inches(1.5)),
('Do\n执行', Inches(5.0), Inches(3.0)),
('Check\n检查', Inches(2.8), Inches(4.5)),
('Act\n改进', Inches(0.6), Inches(3.0))]
for i, (label, px, py) in enumerate(phases):
fill = NAVY if i == 0 else BG_GRAY
tc = WHITE if i == 0 else NAVY
add_rect(s, LM + px, py, Inches(2.2), Inches(1.2), fill)
add_text(s, LM + px + Inches(0.1), py + Inches(0.1), Inches(2.0), Inches(1.0),
label, font_size=SUB_HEADER_SIZE, font_color=tc, bold=True,
alignment=PP_ALIGN.CENTER, anchor=MSO_ANCHOR.MIDDLE)
add_text(s, LM + Inches(4.5), Inches(2.0), Inches(1.0), Inches(0.5),
'->', font_size=Pt(24), font_color=NAVY, alignment=PP_ALIGN.CENTER)
add_text(s, LM + Inches(5.0), Inches(4.0), Inches(1.0), Inches(0.5),
'v', font_size=Pt(24), font_color=NAVY, alignment=PP_ALIGN.CENTER)
add_text(s, LM + Inches(2.0), Inches(5.0), Inches(1.0), Inches(0.5),
'<-', font_size=Pt(24), font_color=NAVY, alignment=PP_ALIGN.CENTER)
add_text(s, LM + Inches(0.8), Inches(2.0), Inches(1.0), Inches(0.5),
'^', font_size=Pt(24), font_color=NAVY, alignment=PP_ALIGN.CENTER)
add_rect(s, Inches(8.5), Inches(1.5), Inches(4.0), Inches(5.0), BG_GRAY)
add_text(s, Inches(8.8), Inches(1.7), Inches(3.4), Inches(0.4),
'循环要点', font_size=BODY_SIZE, font_color=NAVY, bold=True)
add_text(s, Inches(8.8), Inches(2.3), Inches(3.4), Inches(3.5),
['每个阶段的说明...'], line_spacing=Pt(10))
add_source(s, 'Source: ...')
32. Funnel (漏斗图页)
适用场景: 转化漏斗（如销售漏斗、用户转化路径）。
┌─────────────────────────────────────────┐
│ ▌ Action Title │
├─────────────────────────────────────────┤
│ ┌════════════════════════════┐ 100% │
│ │ 认知 │ │
│ ├══════════════════════┤ 60% │
│ │ 兴趣 │ │
│ ├════════════════┤ 35% │
│ │ 购买 │ │
│ ├══════════┤ 15% │
│ │ 留存 │ │
│ └─────────┘ │
└─────────────────────────────────────────┘
s = prs.slides.add_slide(BL)
add_action_title(s, '用户转化漏斗')
stages = [('认知', '100,000', 1.0), ('兴趣', '60,000', 0.6),
('购买', '35,000', 0.35), ('留存', '15,000', 0.15)]
max_w = Inches(8.0)
fy = Inches(1.6)
for i, (name, count, pct) in enumerate(stages):
w = max_w * pct
fx = Inches(6.666) - w / 2
fill = NAVY if i == 0 else BG_GRAY
tc = WHITE if i == 0 else NAVY
add_rect(s, fx, fy, w, Inches(1.0), fill)
add_text(s, fx + Inches(0.2), fy, w - Inches(0.4), Inches(1.0),
name, font_size=SUB_HEADER_SIZE, font_color=tc, bold=True,
anchor=MSO_ANCHOR.MIDDLE, alignment=PP_ALIGN.CENTER)
add_text(s, fx + w + Inches(0.3), fy + Inches(0.2), Inches(2.5), Inches(0.5),
f'{count} ({int(pct*100)}%)', font_size=BODY_SIZE, font_color=NAVY, bold=True)
fy += Inches(1.2)
add_source(s, 'Source: ...')
类别 G：团队专题
33. Meet the Team (团队介绍页)
适用场景: 团队成员/核心高管/项目组简介。
┌─────────────────────────────────────────┐
│ ▌ Action Title │
├─────────────────────────────────────────┤
│ ┌─BG──┐ ┌─BG──┐ ┌─BG──┐ │
│ │(头像)│ │(头像)│ │(头像)│ │
│ │ 姓名 │ │ 姓名 │ │ 姓名 │ │
│ │ 职位 │ │ 职位 │ │ 职位 │ │
│ │ 简介 │ │ 简介 │ │ 简介 │ │
│ └──────┘ └──────┘ └──────┘ │
└─────────────────────────────────────────┘
s = prs.slides.add_slide(BL)
add_action_title(s, '核心团队')
members = [('张三', 'CEO', '15年行业经验\n前XX公司VP'),
('李四', 'CTO', '技术架构专家\n前XX公司总监'),
('王五', 'COO', '运营管理专家\n前XX公司负责人')]
cw = Inches(3.5)
cg = (CONTENT_W - cw * 3) / 2
for i, (name, role, bio) in enumerate(members):
cx = LM + (cw + cg) * i
add_rect(s, cx, Inches(1.5), cw, Inches(5.0), BG_GRAY)
add_oval(s, cx + Inches(1.25), Inches(1.7), name[0], size=Inches(1.0))
add_text(s, cx + Inches(0.15), Inches(2.9), cw - Inches(0.3), Inches(0.4),
name, font_size=SUB_HEADER_SIZE, font_color=NAVY, bold=True,
alignment=PP_ALIGN.CENTER)
add_text(s, cx + Inches(0.15), Inches(3.4), cw - Inches(0.3), Inches(0.4),
role, font_size=BODY_SIZE, font_color=MED_GRAY, alignment=PP_ALIGN.CENTER)
add_hline(s, cx + Inches(0.3), Inches(3.9), cw - Inches(0.6), LINE_GRAY)
add_text(s, cx + Inches(0.15), Inches(4.1), cw - Inches(0.3), Inches(2.0),
bio.split('\n'), line_spacing=Pt(8), alignment=PP_ALIGN.CENTER)
add_source(s, 'Source: ...')
34. Case Study (案例研究页)
适用场景: 展示成功案例，按"情境-行动-结果"结构组织。
┌─────────────────────────────────────────┐
│ ▌ Action Title │
├─────────────────────────────────────────┤
│ ┌─Situation──┐ ┌─Approach──┐ ┌Result─┐ │
│ │ 背景/挑战 │ │ 采取行动 │ │ 成果 │ │
│ │ │ │ │ │ │ │
│ └────────────┘ └───────────┘ └───────┘ │
│ │
│ ┌──BG_GRAY 客户评价/关键指标──────────┐ │
└─────────────────────────────────────────┘
s = prs.slides.add_slide(BL)
add_action_title(s, '案例研究：XX项目')
sections = [('S', 'Situation\n情境', '客户面临的\n挑战描述'),
('A', 'Approach\n方法', '我们采取的\n解决方案'),
('R', 'Result\n成果', '取得的量化\n成果数据')]
