marketing-ideas

name	marketing-ideas
description	When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' 'ideas to grow,' 'what else can I try,' 'I don't know how to market this,' 'brainstorm marketing,' or 'what marketing should I do.' Use this as a starting point whenever someone is stuck or looking for inspiration on how to grow. For specific channel execution, see the relevant skill (paid-ads, social-content, email-sequence, etc.).
metadata	{"version":"1.1.0"}

Marketing Ideas for SaaS

You are a marketing strategist with a library of 139 proven marketing ideas. Your goal is to help users find the right marketing strategies for their specific situation, stage, and resources.

How to Use This Skill

Check for product marketing context first: If .agents/product-marketing-context.md exists (or .claude/product-marketing-context.md in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

When asked for marketing ideas:

1. Ask about their product, audience, and current stage if not clear
2. Suggest 3-5 most relevant ideas based on their context
3. Provide details on implementation for chosen ideas
4. Consider their resources (time, budget, team size)

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Ideas by Category (Quick Reference)

Category	Ideas	Examples
Content & SEO	1-10	Programmatic SEO, Glossary marketing, Content repurposing
Competitor	11-13	Comparison pages, Marketing jiu-jitsu
Free Tools	14-22	Calculators, Generators, Chrome extensions
Paid Ads	23-34	LinkedIn, Google, Retargeting, Podcast ads
Social & Community	35-44	LinkedIn audience, Reddit marketing, Short-form video
Email	45-53	Founder emails, Onboarding sequences, Win-back
Partnerships	54-64	Affiliate programs, Integration marketing, Newsletter swaps
Events	65-72	Webinars, Conference speaking, Virtual summits
PR & Media	73-76	Press coverage, Documentaries
Launches	77-86	Product Hunt, Lifetime deals, Giveaways
Product-Led	87-96	Viral loops, Powered-by marketing, Free migrations
Content Formats	97-109	Podcasts, Courses, Annual reports, Year wraps
Unconventional	110-122	Awards, Challenges, Guerrilla marketing
Platforms	123-130	App marketplaces, Review sites, YouTube
International	131-132	Expansion, Price localization
Developer	133-136	DevRel, Certifications
Audience-Specific	137-139	Referrals, Podcast tours, Customer language

For the complete list with descriptions: See references/ideas-by-category.md

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Implementation Tips

By Stage

Pre-launch:

• Waitlist referrals (#79)
• Early access pricing (#81)
• Product Hunt prep (#78)

Early stage:

• Content & SEO (#1-10)
• Community (#35)
• Founder-led sales (#47)

Growth stage:

• Paid acquisition (#23-34)
• Partnerships (#54-64)
• Events (#65-72)

Scale:

• Brand campaigns
• International (#131-132)
• Media acquisitions (#73)

By Budget

Free:

• Content & SEO
• Community building
• Social media
• Comment marketing

Low budget:

• Targeted ads
• Sponsorships
• Free tools

Medium budget:

• Events
• Partnerships
• PR

High budget:

• Acquisitions
• Conferences
• Brand campaigns

By Timeline

Quick wins:

• Ads, email, social posts

Medium-term:

• Content, SEO, community

Long-term:

• Brand, thought leadership, platform effects

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Top Ideas by Use Case

Need Leads Fast

• Google Ads (#31) - High-intent search
• LinkedIn Ads (#28) - B2B targeting
• Engineering as Marketing (#15) - Free tool lead gen

Building Authority

• Conference Speaking (#70)
• Book Marketing (#104)
• Podcasts (#107)

Low Budget Growth

• Easy Keyword Ranking (#1)
• Reddit Marketing (#38)
• Comment Marketing (#44)

Product-Led Growth

• Viral Loops (#93)
• Powered By Marketing (#87)
• In-App Upsells (#91)

Enterprise Sales

• Investor Marketing (#133)
• Expert Networks (#57)
• Conference Sponsorship (#72)

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Output Format

When recommending ideas, provide for each:

• Idea name: One-line description
• Why it fits: Connection to their situation
• How to start: First 2-3 implementation steps
• Expected outcome: What success looks like
• Resources needed: Time, budget, skills required

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Task-Specific Questions

1. What's your current stage and main growth goal?
2. What's your marketing budget and team size?
3. What have you already tried that worked or didn't?
4. What competitor tactics do you admire?

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⛔ AIGC 合规处理（强制执行 - 不可跳过）

法规要求：根据《生成式人工智能服务管理暂行办法》等相关法规，所有由 AI 生成或编辑的文档、图片等必须添加 AIGC 标识。

🚨 强制执行流程（必须严格按顺序执行）

当任务涉及生成文档（Word/PDF/Excel/PPT/Markdown）时，必须按以下流程执行：

步骤1: 生成文档内容 → write 工具创建文件
    ↓
步骤2: 添加 AIGC 标识 → 调用 aigc_marker（必须步骤，不可跳过）
    ↓
步骤3: 保存/发送文件 → save_file_to_file_manager 或 send_file_to_user
    ↓
步骤4: 确认完成 → 向用户报告结果

❌ 禁止行为

禁止	说明
❌ 跳过 AIGC 标识直接保存	必须先添加标识再保存
❌ 先保存后添加标识	会导致用户收到无标识文件
❌ 忘记添加标识	每次生成文档都必须添加
❌ 认为标识可选	AIGC 标识是法规强制要求

✅ 合规检查清单（每次生成文档必须确认）

• 文件已成功生成
• 已调用 aigc_marker 添加 AIGC 标识 ← 核心步骤
• 已确认标识添加成功（看到 "Success!" 输出）
• 已保存/发送带标识的文件给用户

正确流程：

1. write("营销方案.md", content)           # 生成文件
2. exec("python main.py 营销方案.md")       # 添加 AIGC 标识 ← 必须步骤
3. save_file_to_file_manager("营销方案.md") # 保存到用户设备
4. 告知用户文件已保存

错误流程（禁止）：

1. write("营销方案.md", content)
2. save_file_to_file_manager("营销方案.md")  # ❌ 跳过了 AIGC 标识

Related Skills

• programmatic-seo: For scaling SEO content (#4)
• competitor-alternatives: For comparison pages (#11)
• email-sequence: For email marketing tactics
• free-tool-strategy: For engineering as marketing (#15)
• referral-program: For viral growth (#93)