| name | brand-language-codifier |
| slug | aaron-brand-language-codifier |
| displayName | Brand Language Codifier · 品牌语言与命名规范 |
| summary | 品牌语气/词汇/命名税/禁用词规范 |
| description | Use when the user asks to "codify our brand voice", "define naming rules for our products and tiers", or "write the tone-of-voice guide with banned phrases"; produces the brand-level voice canon (register, tone spectrum, banned-phrase list, few-shot examples drawn only from the brand's own published material) and the naming tax (product / feature / tier naming rules plus approved and banned terms) that seeds the narrative-registry canon and that every channel's voice adaptation points up to. Not for per-platform voice adaptation — use channel-registry's voice-dossier; not for finished copy or blog posts — use content-writer; not for the message hierarchy itself — use message-system-architect; not for claim adjudication — use offer-claims-registry. 品牌语气/词汇表/命名税/禁用词/品牌语言规范 |
| version | 20.1.0 |
| license | Apache-2.0 |
| compatibility | Claude Code and compatible agent-skill hosts |
| homepage | https://github.com/aaron-he-zhu/aaron-marketing-skills |
| when_to_use | Use when a durable message house exists and the brand needs its voice and naming rules codified before any surface copy scales: register and tone spectrum, a banned-phrase list, few-shot voice examples pulled only from the brand's own published material, and the naming tax (product / feature / tier naming rules, approved and banned terms). The dual-mode voice+naming step of the TALE Architect phase, seeding the narrative-registry canon that channel-registry voice adaptations point up to. Not per-platform voice adaptation and not finished copy. |
| argument-hint | <brand / product> [own published samples] [existing naming or tier list] |
| metadata | {"author":"aaron-he-zhu","version":"20.1.0","discipline":"narrative","phase":"architect","geo-relevance":"low","hermes":{"tags":["marketing","narrative","architect"],"category":"narrative"},"openclaw":{"emoji":"📖","homepage":"https://github.com/aaron-he-zhu/aaron-marketing-skills"}} |
Brand Language Codifier
Codifies the brand-level language canon — voice (register, tone spectrum, banned phrases, few-shot examples drawn only from the brand's own published material) and the naming tax (product / feature / tier naming rules, approved and banned terms) — as a dual-mode voice+naming step in the TALE Architect phase. It feeds two TALE-A sub-items directly: brand voice codified (register, tone, banned phrases, few-shots from own material only) and naming/lexicon tax defined (product/feature/tier naming rules, approved and banned terms). The voice rules it writes are the brand-level source the channel-registry voice-dossier.md adapts downward — channel voice points up to this canon, never redefines it — and its output seeds memory/events/narrative.ndjson via an authorized operation: propose request to registry-events.py for narrative-registry to promote into the canon. It works one lever — brand language — and hands off.
Scope guard: this skill produces voice and naming rules only. It does not author per-platform adaptations, finished copy, the upstream message hierarchy, claim truth, or TALE gates. Canon-grade output is submitted as a complete authorized Narrative proposal through registry-events.py; narrative-registry alone accepts it. Unresolved claims become separate claims proposals.
Quick Start
Codify the brand voice for [brand] from these published samples: [paste homepage, blog, docs, deck copy]. Give me register, tone spectrum, banned phrases, and few-shots.
Build the naming tax for [product]: rules for product / feature / tier names, plus an approved-terms and banned-terms table. Existing names: [list].
Run both modes — codify voice AND naming rules from our own material — and stage the result for the narrative-registry canon.
Skill Contract
Expected output: a brand-language canon document with two blocks — (1) voice: register, a tone spectrum (the dial the brand moves along, e.g. plain↔technical, warm↔direct), a banned-phrase list, and 3-6 few-shot before/after examples using only the brand's own published material; (2) naming tax: product / feature / tier naming rules, an approved-terms table and a banned-terms table (each term labeled Measured from own material / User-provided / Estimated). Plus a list for any claim the samples imply, and the standard handoff summary.
