| name | category-narrative-mapper |
| slug | aaron-category-narrative-mapper |
| displayName | Category Narrative Mapper · 品类叙事地图 |
| summary | 品类主叙事/竞争叙事拆解/语言惯例/叙事演变 |
| description | Use when the user asks to "map the category narrative", "tear down how competitors tell their story", or "find the language conventions in our market"; produces a category narrative map — the dominant stories and points of view in the category, its language conventions and framing clichés, and a per-competitor narrative teardown (arc, claimed onlyness, proof pattern) plus how each rival's messaging has shifted over time (scraped copy vs archived copy). Not for the positioning canvas itself — use positioning-mapper; not for the beachhead's beliefs and objections — use audience-belief-mapper; not for SERP keyword targeting — use keyword-research; not for claim adjudication — use offer-claims-registry. 品类叙事/竞争叙事拆解/语言惯例/叙事演变 |
| version | 20.1.0 |
| license | Apache-2.0 |
| compatibility | Claude Code and compatible agent-skill hosts |
| homepage | https://github.com/aaron-he-zhu/aaron-marketing-skills |
| when_to_use | Use when tracing the category's narrative landscape before authoring any brand canon: naming the dominant stories and points of view, recording the language conventions and framing clichés, teardown of each named competitor's narrative (arc, claimed onlyness, proof pattern), and how their messaging has drifted over time. The second move of the TALE Trace phase, feeding the Truth dimension's category-frame and named-alternatives sub-items. Not the positioning canvas and not audience belief work. |
| argument-hint | <category / product> [named competitors] [competitor URLs] |
| metadata | {"author":"aaron-he-zhu","version":"20.1.0","discipline":"narrative","phase":"trace","geo-relevance":"low","hermes":{"tags":["marketing","narrative","trace"],"category":"narrative"},"openclaw":{"emoji":"📖","homepage":"https://github.com/aaron-he-zhu/aaron-marketing-skills"}} |
Category Narrative Mapper
Maps the narrative landscape of the category — the dominant stories and points of view rivals tell, the language conventions and framing clichés everyone reaches for, and a per-competitor narrative teardown (each rival's arc, its claimed onlyness, its proof pattern) together with how that messaging has shifted over time (today's scraped copy against archived copy). It is the second move of the TALE Trace phase and feeds the TALE-T (Truth) dimension directly: the category frame chosen and defensible sub-item (you cannot claim "the only [frame] that…" without knowing what frames the category already recognizes) and the competitive alternatives named from win-loss and interviews, not a vendor feature matrix sub-item — it supplies the narrative half of the named-alternatives set the T1 differentiation veto is later judged against. It never scores; only narrative-quality-auditor computes the TALE profile result.
Scope guard: this skill produces the category narrative map document only. It does not build the positioning canvas or the onlyness statement (reuse positioning-mapper), capture the beachhead's beliefs, objections, or switching forces (that is audience-belief-mapper), do SERP keyword or ranking work (keyword-research), reconcile positioning against the claims ledger (positioning-truth-tracer), adjudicate any product or comparative claim (offer-claims-registry is the sole writer of memory/claims/claims-ledger.md), or compute the TALE profile result. It works one lever — the category's narrative terrain — and hands off.
Quick Start
Map the category narrative for [product / category]. Competitors: [names or "help me find them"].
Tear down how [Competitor A], [Competitor B], [Competitor C] tell their story — arc, claimed onlyness, proof pattern.
Show how [competitor]'s messaging has shifted over the last 2 years — scrape their site now and compare against the archive.
