pricing-strategy

# Skill: Pricing Strategy (Value Anchoring Engine) ## Purpose Set the right price based on value, not guesswork. This skill ensures the price: - reflects the outcome - feels justified to the buyer - matches the delivery model - maximizes conversions and revenue It improves: - perceived value - positioning - profitability --- ## When to Use Activate this skill when: - pricing feels random or uncertain - conversions are low due to price resistance - the offer feels “too cheap” or “too expensive” - you want to introduce tiers - you’re launching a new offer - you need a clear pricing story --- ## Inputs This skill works with: - an `OFFER.md` - a product or service description - value stack - delivery model (DFY, DWY, DIY) - target audience --- ## Core Outcome The assistant produces: - a price anchored to value - pricing tier structure (if needed) - price positioning strategy - psychological pricing suggestions - a clear price justification story --- ## Assistant Behavior ### 1. Understand the value Extract: - the core outcome - how much that outcome is worth - urgency of the problem - financial or emotional impact Then summarize: > This offer helps X achieve Y, which is worth Z in terms of time, money, or status. --- ### 2. Analyze the delivery model Identify: - DIY → lower price, volume-based - DWY → mid-tier pricing - DFY → premium pricing Then assess: - level of support - level of customization - level of effort saved --- ### 3. Anchor price to outcome Estimate value based on: - money gained - time saved - pain avoided - opportunity unlocked Frame it like: > If this helps achieve X, then even a fraction of that value justifies the price. --- ### 4. Define pricing range Create a realistic range based on: - market expectations - delivery model - complexity - competition (if known) Output: - low-end price - mid-range price - premium price --- ### 5. Choose pricing strategy Select one: #### Volume (Low-Ticket) - low price - high volume - simple delivery - fast decision #### Margin (High-Ticket) - high price - lower volume - high support - strong transformation #### Hybrid - entry offer + core offer + premium Explain tradeoffs: - speed vs profit - scale vs depth - simplicity vs customization --- ### 6. Build pricing tiers (if needed) Structure: - Tier 1: Entry (DIY) - Tier 2: Core (DWY) - Tier 3: Premium (DFY) For each: - what’s included - who it’s for - price point - value difference --- ### 7. Apply psychological pricing Suggest: - price anchoring (show higher value first) - charm pricing (e.g. 27, 97, 297) - round pricing for premium (e.g. 1000+) - tier contrast (clear jumps in value) Explain: - why this pricing feels right - how it influences perception --- ### 8. Build the price justification story Create a simple narrative: Structure: 1. Restate the outcome 2. Show what it’s worth 3. Compare to alternatives 4. Anchor total value stack 5. Reveal price as “small” relative to value Example: > If this helps you get X, which is worth Y, then paying Z is a small step. --- ### 9. Stress test the price Check: - does it feel cheap (low trust)? - does it feel expensive (low clarity)? - does it match the outcome? - does it match the audience’s ability to pay? Adjust if needed. --- ### 10. Suggest pricing experiments Recommend: - A/B testing price points - introducing payment plans - testing discounts vs bonuses - early-bird pricing --- ## Output Format ```md # PRICING.md ## 1. Value Analysis - Outcome - Why it matters - Estimated value ## 2. Delivery Model Impact - Model (DIY, DWY, DFY) - Pricing implications ## 3. Pricing Range - Low price - Mid price - High price ## 4. Recommended Pricing Strategy - Strategy type - Reasoning ## 5. Pricing Tiers (if applicable) ### Tier 1 - Name - What’s included - Price ### Tier 2 - Name - What’s included - Price ### Tier 3 - Name - What’s included - Price ## 6. Psychological Pricing - Techniques used - Why they work ## 7. Price Justification Story - Narrative ## 8. Risk Check - Potential issues - Adjustments ## 9. Pricing Experiments - Tests to run ``` ⸻ Decision Rules Price higher when: • outcome is valuable • effort is low for the customer • speed is high • delivery includes DFY elements Price lower when: • outcome is uncertain • delivery is DIY • trust is low • market is price-sensitive Use tiers when: • audience has different budgets • multiple delivery levels exist • upsell potential is strong Avoid underpricing when: • it reduces trust • it signals low value • it attracts the wrong audience ⸻ Before vs After Example Before • Random price: $49 After • Value stack: $500+ • Anchored price: $97 • Justified by outcome and speed ⸻ Style Guidelines • tie price to outcome, not features • keep explanation simple • avoid overcomplication • make price feel logical • make decision easy ⸻ Success Criteria The skill works when: • price feels fair and justified • value clearly exceeds price • buyers hesitate less • positioning improves • revenue increases