# ACM Skill Packs
**Standalone extension library for the [F&B Content Engine](https://github.com/alextiannus/git-plugin-amc) plugin.**
This repository is independent of the core plugin — versioned separately, installable on demand, and open for community contribution. The core plugin works without any skill packs installed; packs add specialised marketing capabilities on top.
---
## Install
### Install a single pack
```bash
openclaw skill-packs install \
--repo https://github.com/alextiannus/acm-skill-packs \
community/copywriting/aida-engine
```
### Install a full category
```bash
openclaw skill-packs install \
--repo https://github.com/alextiannus/acm-skill-packs \
community/copywriting
```
### Clone and reference locally
```bash
git clone https://github.com/alextiannus/acm-skill-packs \
~/.openclaw/skill-packs/acm
```
Then add to your `SOUL.md`:
```yaml
skill_packs:
- ~/.openclaw/skill-packs/acm/community/copywriting/aida-engine
- ~/.openclaw/skill-packs/acm/community/fb-specific/menu-copywriting
```
---
## Pack Catalog
### community/copywriting — Copywriting Frameworks
| Pack | What it does |
|---|---|
| [`aida-engine`](community/copywriting/aida-engine/SKILL.md) | AIDA 4-step copy generator — Attention, Interest, Desire, Action. EN + ZH examples |
| [`pas-engine`](community/copywriting/pas-engine/SKILL.md) | PAS pain-point copy — Problem, Agitate, Solution. Ideal for delivery & homesick diaspora content |
| [`hook-library`](community/copywriting/hook-library/SKILL.md) | 20+ hook types across all platforms — curiosity, identity, sensory, urgency, social proof, contrarian |
| [`cta-matrix`](community/copywriting/cta-matrix/SKILL.md) | CTA selector by platform × goal × audience intent level |
### community/platform-mastery — Platform Algorithms
| Pack | What it does |
|---|---|
| [`instagram-algorithm`](community/platform-mastery/instagram-algorithm/SKILL.md) | Reels vs Carousel vs Stories ranking signals, cadence, hashtag rules |
| [`tiktok-seo`](community/platform-mastery/tiktok-seo/SKILL.md) | TikTok search ranking: title keywords, spoken words, overlays, audio selection |
| [`postfast`](community/platform-mastery/postfast/SKILL.md) | Unified publishing handler using mcp.postfast for 11 platforms |
### community/fb-specific — F&B Vertical
| Pack | What it does |
|---|---|
| [`menu-copywriting`](community/fb-specific/menu-copywriting/SKILL.md) | Dish description formula: sensory + technique + emotion. EN + ZH word banks |
| [`review-response-lib`](community/fb-specific/review-response-lib/SKILL.md) | 5★ / 3★ / 1★ response templates for Google Maps and Facebook. EN + ZH. Escalation rules |
### premium — 12eat AI Lab (Commercial)
Premium packs are not in this repository.
Available via `@12eat-ai/skill-packs-premium` (npm private package).
| Pack | What it does |
|---|---|
| `fb-deep` | F&B vertical skills updated from real brand performance data |
| `cn-overseas` | Chinese diaspora market: nostalgia triggers, identity hooks, bilingual tone matrix |
| `seasonal-campaigns` | Chinese + Western holiday templates for restaurant content |
| `kol-brief` | KOL / food blogger outreach brief generator |
→ [Contact 12eat AI Lab](mailto:hi@12eat.ai) for premium access.
---
## Contribute
See [CONTRIBUTING.md](CONTRIBUTING.md) — a new community pack can be submitted in under 10 minutes. CI bot handles format validation; no human review needed for `community/` packs.
---
## Versioning
Skill packs are versioned independently from the core plugin.
This repo follows semver. Each pack also carries its own `version` field in its SKILL.md frontmatter.
Compatible with: `git-plugin-amc >= 0.6.0`
---
## License
Community and verified packs: **MIT**
Premium packs: Commercial license (see @12eat-ai/skill-packs-premium)