| name | tiktok-copywriting |
| description | TikTok / Instagram Reels caption and video script hook standards |
| platform | tiktok |
| version | 1.0.0 |
| language | en |
TikTok / Reels Copywriting SKILL v1.0
Platform Characteristics
- Primary users: 16-35, trend-driven, entertainment-first
- Content drivers: First 3 seconds retention + completion rate + shares
- Algorithm: Watch-through rate is #1 signal — hook determines everything
- Key insight: Caption is secondary to video. Hook text (on-screen or voiceover) matters most.
- Creative structure: hook -> body -> close. The caption should support that structure, not replace the video.
Hook Formula Library (3 types, use different type each time)
Type 1 — Curiosity Hook (8 words or less)
- "You've been doing [X] wrong your whole life."
- "Nobody tells you this about [topic]."
- "What happens when you [unexpected action]?"
- "This [place/thing] changed how I think about [topic]."
- "Wait until you see what [brand] did."
Type 2 — Pain Point Hook (direct, specific)
- "If you're tired of [specific problem], watch this."
- "Can't find [desired outcome] in Singapore? Found it."
- "Every time I [relatable struggle]... until [brand]."
- "Spending too much on [category]? [Brand] fixed that."
Type 3 — Bold Claim / Conflict Hook
- "[Common belief] is a lie. Here's proof."
- "I tried [brand] every day for a week. Here's what happened."
- "This is the [category] that [superlative claim without using 'best']."
- "Hot take: [contrarian opinion about topic]."
Caption Format Rules
Must Follow
- Caption length: 100-300 characters (TikTok folds at ~100 chars)
- First line: Reinforce or extend the video hook
- Tone: Conversational, like texting a friend
- CTA: "Follow for more" / "Comment your [X]" / "Share with someone who needs this"
- Style: DIY, human, creator-led, sound-on, and not overly polished.
Hashtag Strategy
- Total: 3-5 hashtags only (TikTok algorithm is topic-based, not tag-based)
- Mix: 1 trending + 1 niche + 1 location/brand
- Example: #sgfoodie #clarkequaysg #[brandname]
Video Script Structure (for Script Writer integration)
Scene 1 (0-3s): HOOK — Visual or voiceover hook. Must stop the scroll.
Scene 2 (3-8s): INTRIGUE — Expand the hook. Why should they keep watching?
Scene 3-N (8-20s): VALUE — Deliver the content. Fast cuts, visual variety.
Final Scene: CTA — What should they do next?
Tone & Voice
- Raw, authentic, unpolished feel (over-produced = lower trust)
- Direct second-person ("you") throughout
- Short sentences. Very short.
- Humor, self-deprecation, and relatability perform well
AI Tone Banned Words
Game-changer | Revolutionary | Elevate your experience | Don't miss out
In today's world | Dive into | Unlock the potential | Discover the secrets
Sample Caption
Found Singapore's best-kept secret and I'm not keeping it quiet 🤫
[Brand] at Clarke Quay has been hiding in plain sight.
📍 Link in bio to book
#sgfoodie #clarkequay #singaporeeats
