| name | linkedin-strategy |
| description | Use when someone needs a LinkedIn plan rather than a post — content pillars, positioning for a career change or consulting or thought leadership, a sustainable posting cadence, or a newsletter decision. Triggers on "what should I post about", "how often should I post", "LinkedIn content strategy", "should I start a LinkedIn newsletter", "grow my following", "90-day plan". Validates the positioning brief, sizes the week against real hours and refuses a plan that will not survive week five, and gates a newsletter against eligibility and a six-month cadence commitment. |
| license | MIT |
| metadata | {"version":"1.0.0","author":"Alireza Rezvani","category":"marketing","updated":"2026-08-25T00:00:00.000Z"} |
LinkedIn Strategy — brief, cadence, newsletter
Three decisions, in this order. Out of order is why most LinkedIn efforts produce a feed of
unrelated observations and stop in week five.
Workflow
1. The brief — an editorial constitution, not a wish. Walk the five questions one at a
time, each with a recommended answer, then validate:
python3 scripts/positioning_brief.py --input brief.json --output human
It refuses on the two things that make everything downstream impossible: an objective that
is not one of the six real ones (career-change, consulting, thought-leadership,
hiring, fundraising, community), and an audience too broad to exclude anyone. It also
refuses fewer than two exclusions — a positioning that excludes nothing is availability.
Pillars: two to four, shares summing to 100, at least one backed by proof that already
exists, at least one at 10-20% as the experimental slot. Every pillar needs a "why you"; if
anyone could post it, cut it.
The script emits observable 90-day criteria. Follower count is deliberately absent — it moves
for reasons unrelated to whether the objective is being met.
2. The cadence — priced against a bad week.
python3 scripts/cadence_planner.py --minutes 240 --stage starting --target-posts 3 --output human
Exit 0 fits / 2 below the 90-minute floor / 3 over budget with the overage named. Every
activity is priced in minutes including the reply window, which is part of the post and not
an extra. Allocation shifts with stage: from a standing start 60% of the budget belongs in
other people's comment sections, because a post published to nobody reaches nobody.
Below 90 minutes a week it refuses to plan a posting schedule and returns a comment-only
week: a cadence abandoned in week five is worse than one never started, because the
abandonment is visible on the profile. Every plan ships with a minimum viable week.
3. The newsletter — only if the promise can be paid.
python3 scripts/newsletter_planner.py --followers 1800 --cadence biweekly \
--minutes-per-month 420 --pillar "..." --output human
Refuses below LinkedIn's published 150-follower evaluation floor, and refuses a cadence
whose six-month cost exceeds the budget. Emits a 12-issue arc rotating issue types across
pillars, and a stop rule written before issue one.
Rules
- One objective. Two objectives serve neither; the audiences overlap less than they look.
- The exclusion list is the positioning. Refuse to skip it.
- Price the week from a bad week, not a good one.
- Consistency over volume. A skipped week is fine; a skipped month resets you.
- Review the brief quarterly, not weekly. A brief revised monthly is a mood.
Scripts
References and assets
Distinct from
linkedin-content — drafts and lints individual posts. This decides what they are about
and how many there are. Posts without pillars are noise; offer this first, never chain silently.linkedin-analytics — tells you what happened. This decides what to do next.marketing-skill/content-strategy — company-level content marketing. This is one
person's own presence.
Version: 1.0.0
