| name | market-copy |
| description | Análisis y generación de copy para sitios web. Evalúa y reescribe textos que no convierten. Usar cuando: "analiza mi copy", "reescribe mi homepage", "mi texto no convierte", "mejora mis headlines", "propuesta de valor", "copy del landing", "CTA", "about page", "PAS", "AIDA", "puntaje de copy".
|
Copywriting Analysis & Generation
Fetch target page(s), analyze existing copy, score it, produce terminal output and COPY-SUGGESTIONS.md.
Invocation
Run as /market copy <url>. Fetch the target URL for analysis.
Phase 1: Copy Discovery
1.1 Fetch and Parse
Extract: H1, subheadline, hero copy, all H2/H3, body paragraphs, CTA button text (every instance), navigation labels, footer copy, meta title/description, social proof elements.
1.2 Detect Page Type
| Page Type | Primary Goal | Copy Priority |
|---|
| Homepage | Communicate value prop, route visitors | Headline clarity, navigation, CTA hierarchy |
| Landing Page | Single conversion action | Headline-CTA alignment, objection handling, urgency |
| Pricing Page | Drive plan selection | Plan naming, feature framing, anchoring, FAQ |
| About Page | Build trust and connection | Story, mission, team credibility |
| Product Page | Demonstrate value | Feature-to-benefit translation, social proof |
| Feature Page | Explain capability | Problem-solution framing, use cases |
| Blog Post | Educate and capture leads | Headline hook, intro engagement, CTA placement |
| Contact/Demo | Capture lead info | Form headline, friction reduction, trust signals |
1.3 Voice and Tone Analysis
Rate each 1-5: Formality (Casual-Formal), Emotion (Neutral-Passionate), Complexity (Simple-Technical), Humor (Serious-Playful), Authority (Peer-Expert).
Document voice profile and calibrate all generated copy to match. Flag if tone is clearly ineffective.
Phase 2: Copy Analysis
2.1 Headline Analysis
5-Second Test: Would a new visitor understand what this company does and who it serves within 5 seconds?
Headline Scoring (0-10 each): Clarity, Specificity, Relevance, Differentiation, Emotion.
2.2 Headline Generation
Generate 5-10 alternatives using PAS, AIDA, Before-After-Bridge, and 4U (Useful, Ultra-specific, Unique, Urgent) frameworks. Rank by estimated effectiveness.
2.3 Full Copy Scoring Rubric
| Dimension | Score | What It Measures |
|---|
| Clarity | 0-10 | Can a 12-year-old understand what you do? |
| Persuasion | 0-10 | Does copy move reader toward action? Handles objections? |
| Specificity | 0-10 | Concrete numbers, outcomes, timeframes vs vague claims |
| Emotion | 0-10 | Connects with pain, desires, identity, aspirations? |
| Action | 0-10 | CTAs clear, compelling, strategically placed? |
Total Copy Score: X/50 (multiply by 2 for 0-100 scale)
2.4 Value Proposition Canvas
TARGET CUSTOMER: [Who specifically is this for?]
PROBLEM: [What painful problem do they have?]
SOLUTION: [How does this product solve it?]
UNIQUE MECHANISM: [What is the unique approach/technology/method?]
KEY BENEFIT: [What is the #1 outcome the customer gets?]
PROOF: [What evidence supports the claims?]
If any element is weak or missing, it is the highest-priority copy fix.
Phase 3: Copy Generation
3.1 Page-Specific Copy Structure
Use structure from references/page-structures.md based on detected page type.
3.2 CTA Optimization
Analyze every CTA. Best practices:
- First person: "Start My Free Trial" not "Start Your Free Trial"
- Include value: "Get My Report" not "Submit"
- Reduce risk: "Try Free for 14 Days" not "Buy Now"
- Be specific: "Download the 2026 Marketing Guide" not "Download"
CTA Placement Audit:
3.3 Before/After Examples
For every recommendation, provide concrete before/after. Generate at least 5 pairs covering:
- Primary headline
- Subheadline
- Primary CTA
- One body copy paragraph
- Meta description
3.4 Swipe File
Generate ready-to-use alternatives:
- 10 headline alternatives ranked by effectiveness
- 5 subheadline alternatives
- 5 CTA button text alternatives
- 3 meta description alternatives
- 3 social proof framing alternatives
- 3 pricing page headline alternatives (if applicable)
Output Format
Formato de salida: ver references/output-template.md.
Cross-Skill Integration
- If
BRAND-VOICE.md exists, use voice guidelines to calibrate all generated copy
- If
MARKETING-AUDIT.md exists, reference Content & Messaging score
- If
COMPETITOR-REPORT.md exists, use competitor messaging to sharpen differentiation
- Suggest follow-up:
/market landing for conversion-focused analysis, /market brand for formal voice guidelines
