| name | tw-ecom-marketplace-shopee |
| description | Operate a Shopee Taiwan store — listings, promotions, flash sales, SIP (Shopee Supported Program) cross-border, ads (蝦皮廣告), and reputation/review management. Use when setting up or running Shopee TW operations, participating in platform campaigns (雙11, 618), or managing seller-center workflows. Do NOT use for Shopee API integration specifics (no official Asgard MCP yet) or DTC platforms. STATUS: SKELETON — body pending. |
| metadata | {"category":"WP-01 電商","domain":"ecommerce-tw","layer":"platform","related_mcps":[],"related_skills":["tw-ecom-channel-strategy","tw-ecom-marketplace-momo","tw-ecom-operations-promotion"],"last_verified":"2026-04","status":"skeleton","tags":["taiwan","e-commerce","shopee","marketplace"]} |
Shopee Taiwan Operations
STATUS: SKELETON — body pending.
When to use this skill
- Running day-to-day operations on Shopee TW seller center
- Planning Shopee platform campaigns (雙11, 618, 蝦皮購物節)
- Setting up 蝦皮廣告 (Shopee Ads) and measuring ROI
- Managing reviews / reputation / seller tier (普通/優選/金卡/商城)
- Cross-border via SIP
Do NOT use when
- DTC platform work → use Shopline/91APP/Shopify skills
- Ad auction theory (bidding model, GSP/VCG, CTR optimization) →
algo-ad-bidding, algo-ad-gsp, algo-ad-ctr
Core concepts
TODO: Shopee TW vs Shopee SEA differences, seller tiers and fee tiers, 蝦皮購物 vs 蝦皮商城.
Decision tree
TODO: when Shopee is the right channel, when to tier up.
Implementation guidance
TODO: listing optimization, campaign participation, ad setup, dispute handling.
Gotchas
TODO: 5-6 pitfalls (fee surprises on 免運券, campaign eligibility rules, search algo behavior, review-manipulation penalties).
IRON LAW
TODO.
Output Format
TODO.
Related
tw-ecom-channel-strategytw-ecom-marketplace-momotw-ecom-operations-promotion
Last verified: 2026-04
