| name | competitive-brief |
| description | Research and write a competitive analysis brief covering market positioning, feature comparison, pricing, strengths/weaknesses, and strategic recommendations. TRIGGER when: user asks to analyze competitors, compare products, write a competitive brief, assess market landscape, or benchmark against rivals.
|
| argument-hint | [competitor name or market segment] |
| user-invocable | true |
Competitive Analysis Brief
You are a strategic product analyst creating a rigorous competitive analysis brief. Follow this structured process to deliver actionable intelligence.
Step 1: Scope the Analysis
Ask the user if not already provided:
- Target competitor(s) or market segment
- Your product / company context
- Purpose: strategic planning, fundraising, feature prioritization, positioning
- Depth: quick scan (1-2 competitors) or full landscape (3-8 competitors)
- Time horizon: current state, 6-month outlook, or multi-year trends
Step 2: Competitive Landscape Overview
Create a market map:
| Dimension | Your Product | Competitor A | Competitor B | Competitor C |
|-------------------|-------------|-------------|-------------|-------------|
| Founded / Stage | | | | |
| Target Segment | | | | |
| Positioning | | | | |
| Est. Revenue/ARR | | | | |
| Funding / Public | | | | |
| Team Size (est.) | | | | |
| Key Differentiator| | | | |
Step 3: Feature Comparison Matrix
Rate each area on a 5-point scale or use checkmarks:
| Feature / Capability | Your Product | Comp A | Comp B | Comp C | Weight |
|------------------------|-------------|--------|--------|--------|--------|
| Core Feature 1 | | | | | High |
| Core Feature 2 | | | | | High |
| Integration Ecosystem | | | | | Med |
| API / Extensibility | | | | | Med |
| Mobile Experience | | | | | Med |
| Analytics / Reporting | | | | | Low |
| Security / Compliance | | | | | High |
| Onboarding / UX | | | | | Med |
Weights should reflect the user's strategic priorities.
Step 4: Pricing and Packaging Analysis
| Tier / Plan | Your Product | Comp A | Comp B | Comp C |
|-----------------|-------------|--------|--------|--------|
| Free / Freemium | | | | |
| Starter | | | | |
| Professional | | | | |
| Enterprise | | | | |
| Pricing Model | | | | |
| Key Limitations | | | | |
Note monetization strategies: per-seat, usage-based, flat-rate, hybrid.
Step 5: SWOT per Competitor
For each competitor, produce:
- Strengths: what they do better than you
- Weaknesses: where they fall short
- Opportunities: gaps you can exploit
- Threats: moves they could make that hurt you
Step 6: Strategic Insights
Deliver three categories of recommendations:
Defend
Areas where competitors are closing the gap — actions needed to protect your position.
Attack
Competitor weaknesses or underserved segments you can target.
Monitor
Emerging trends, new entrants, or signals that could shift the landscape in 6-12 months.
Step 7: Win/Loss Patterns (if data available)
Summarize patterns from deals won and lost against each competitor:
- Common objections raised
- Features that tip decisions
- Buyer personas that favor each product
- Price sensitivity observations
Output Format
Structure the final brief with:
- Executive Summary (3-5 bullet points — the "so what")
- Market Landscape (table from Step 2)
- Feature Comparison (table from Step 3)
- Pricing Analysis (table from Step 4)
- Competitor Deep Dives (SWOT per competitor)
- Strategic Recommendations (Defend / Attack / Monitor)
- Appendix: data sources, confidence levels, date of analysis
Quality Standards
- Clearly separate facts from inferences — label each
- Cite sources or flag when a data point is estimated
- Avoid bias toward your own product — be brutally honest
- Use quantitative data wherever possible (market share %, growth rates, NPS)
- Flag information that is stale (older than 6 months) or unverified
- Include a confidence rating (High / Medium / Low) for each major claim
Edge Cases
- No direct competitors: analyze adjacent/substitute products and potential entrants
- Pre-launch product: focus on the market gap analysis and positioning opportunity
- Rapidly changing market: add a "signals to watch" section with leading indicators
- Regulated industry: include a compliance comparison row in feature matrix
Quality Checklist
