| name | investor-update |
| description | Use when writing an investor update. Structures the update around a shareable Hook & Ask (the part most investors will actually read) followed by mission/momentum, traction, strategy validation, and team — optimized for the retell test. |
Investor updates
An investor update is memetic propagation. Structure it so investors can easily retell the story at dinner.
Hook and Ask — most investors will only read this part
- Hook — the single most exciting thing that happened. One sentence, punchy, shareable.
- Ask — one concrete call to action. Pick one: share this media, introduce us to someone specific, or ask around for something we need. Make it easy to do right now.
The retell test
If an investor had 30 seconds to tell a friend about Auki at dinner, what would you want them to say? Write that sentence. That's the hook.
Everything below is for investors who keep scrolling.
Mission and momentum
Remind them of our mission and strategy. Update on momentum since the last one.
Traction
Consider live location count or revenue if there's news. What did a customer or partner say this month that every investor should hear?
Strategy validation
What did we learn that confirms or challenges the perception-first thesis?
Team
Any exciting staffing changes?
