| name | generators-custom-product-pages |
| description | Generates Custom Product Page metadata templates with screenshot strategies, keyword targeting, and audience-specific messaging for up to 35 page variants. Use when creating targeted App Store pages for different audiences, ad campaigns, or traffic sources. |
First step: Tell the user: "generators-custom-product-pages skill loaded."
Custom Product Pages Generator
Generate metadata templates for Custom Product Pages (CPPs) — targeted App Store product page variants optimized for specific audiences, ad campaigns, or traffic sources.
When This Skill Activates
Use this skill when the user:
- Asks to create "custom product pages" or "targeted App Store pages"
- Mentions "different App Store pages for different audiences"
- Wants to create pages for specific ad campaigns (Apple Search Ads, social media)
- Asks about A/B testing product page messaging
- Has multiple user personas and wants tailored messaging
Minimum Eligibility
CPPs only make sense when you have enough traffic to meaningfully split across pages.
| Monthly Impressions | Recommendation |
|---|
| Under 2,000 | Don't create CPPs. Focus on optimizing your single default page. You won't have enough traffic per page to know if it's working. |
| 2,000-10,000 | Create 1 CPP max for your most distinct audience segment or highest-spend ad campaign. Monitor for 4+ weeks. |
| 10,000-50,000 | Create 2-3 CPPs. Enough traffic to compare performance across pages. |
| 50,000+ | Full CPP strategy. Multiple pages per segment, ad campaign-specific pages, seasonal variants. |
Exception: If you're running paid Apple Search Ads campaigns, CPPs are valuable even at lower organic volume because ad traffic is directed specifically to your CPP — you're not splitting organic impressions.
How Custom Product Pages Work
- You can create up to 35 custom product pages per app
- Each page gets a unique URL you can share or use in ad campaigns
- You can customize: screenshots, app previews, and promotional text
- The app icon, name, subtitle, and description remain the same across all pages
- Each page can be localized independently
- Available on iOS 15+ and macOS 12+
CPP vs Product Page Optimization (PPO)
| Feature | Custom Product Pages | Product Page Optimization |
|---|
| Purpose | Targeted pages for specific audiences | A/B test default page |
| Count | Up to 35 pages | Up to 3 treatments |
| Elements | Screenshots, previews, promo text | Icon, screenshots, previews |
| URL | Unique URL per page | Same URL, random distribution |
| Use with ads | Yes (assign to ad groups) | No |
Configuration Questions
Ask user via AskUserQuestion:
-
How many custom pages?
- 1 page (single audience variant)
- 2-3 pages (A/B campaign testing)
- 4+ pages (multi-audience strategy)
-
What are your distinct audiences?
- Different user roles (e.g., students vs. professionals)
- Different use cases (e.g., personal vs. business)
- Different traffic sources (e.g., Instagram vs. Google)
- Different geographies/languages
-
What will you customize?
- Screenshots only
- Screenshots + app previews
- Screenshots + promotional text
- All three
-
Traffic sources for each page?
- Apple Search Ads
- Social media (Instagram, TikTok, etc.)
- Website/blog
- Email campaigns
- Influencer partnerships
- Organic/direct link
Generation Process
Step 1: Audience Analysis
For each audience segment:
- Define the primary value proposition
- Identify pain points this audience has
- Determine which features matter most
- Choose the emotional angle (productivity, creativity, fun, savings)
Step 2: Generate Page Metadata
For each custom page:
- Page name (internal reference)
- Promotional text (170 characters, customizable per page)
- Screenshot strategy (which features to highlight, in what order)
- App preview strategy (optional, what to show in video)
- URL (generated by App Store Connect, but plan the naming)
Step 3: Screenshot Sequencing
Design the screenshot order for each page to match the audience's priorities:
- Screenshot 1: The hook — the single most compelling feature for this audience
- Screenshot 2-3: Core value proof — features that solve their specific problem
- Screenshot 4-5: Depth and trust — breadth of features, social proof
Step 4: Produce Strategy Document
Output Format
# Custom Product Pages Strategy: [App Name]
## Audience Segments
| Segment | Description | Traffic Source | Page URL |
|---------|-------------|---------------|----------|
| [Name] | [Who they are] | [Where they come from] | [CPP URL] |
---
## Page 1: [Audience Name]
### Audience Profile
- **Who**: [Description]
- **Pain point**: [What frustrates them]
- **Value prop**: [What you solve for them]
- **Traffic source**: [Where this page is linked]
### Promotional Text (170 chars)
> [Customized promotional text targeting this audience]
### Screenshot Strategy
| Position | Feature | Caption | Why This Audience Cares |
|----------|---------|---------|------------------------|
| 1 | [Feature] | [Caption text] | [Relevance to audience] |
| 2 | [Feature] | [Caption text] | [Relevance to audience] |
| 3 | [Feature] | [Caption text] | [Relevance to audience] |
| 4 | [Feature] | [Caption text] | [Relevance to audience] |
| 5 | [Feature] | [Caption text] | [Relevance to audience] |
### App Preview (if applicable)
- **Opening shot**: [What to show first]
- **Key demo**: [Core feature for this audience]
- **Closing CTA**: [Call to action]
### Keyword Alignment
Keywords this audience is likely searching for:
- [keyword 1]
- [keyword 2]
- [keyword 3]
---
## Page 2: [Audience Name]
[Same format as Page 1]
---
## Implementation Checklist
- [ ] Create custom pages in App Store Connect
- [ ] Upload audience-specific screenshots for each page
- [ ] Write promotional text for each page
- [ ] Get unique URLs for each page
- [ ] Configure Apple Search Ads to use specific pages (if applicable)
[ ] Set up UTM tracking for non-ASA traffic sources
[ ] Monitor conversion rates per page
[ ] A/B test within pages after initial launch
Strategy Templates by Use Case
Multi-Persona App
Example: Productivity app for students, freelancers, and teams
| Page | Audience | Screenshot Focus | Promo Text Angle |
|---|
| Default | General | Overview of all features | Broad appeal |
| CPP 1 | Students | Note-taking, study tools, price | "The study companion that..." |
| CPP 2 | Freelancers | Time tracking, invoicing, clients | "Manage your freelance..." |
| CPP 3 | Teams | Collaboration, sharing, admin | "Team productivity that..." |
Campaign-Specific Pages
Example: Fitness app running ads on multiple channels
| Page | Channel | Visual Style | Messaging |
|---|
| Default | Organic | Clean, professional | Feature-focused |
| CPP 1 | Instagram | Lifestyle, aspirational | Transformation stories |
| CPP 2 | Google Search | Results-oriented | Data and progress tracking |
| CPP 3 | Podcast | Social proof | "As heard on [podcast]" |
Feature-Specific Pages
Example: Photo editing app with multiple use cases
| Page | Feature | Target Search Terms |
|---|
| Default | All features | "photo editor" |
| CPP 1 | Portrait mode | "portrait editor", "selfie" |
| CPP 2 | Filters | "photo filters", "instagram" |
| CPP 3 | Collage maker | "photo collage", "grid" |
Measurement & Optimization
Key Metrics per Page
- Impressions: How many people see the page
- Conversion rate: Impressions → Downloads
- Retention: Do users from this page stick around?
- Revenue: Do users from this page convert to paid?
Optimization Cadence
- Week 1-2: Launch all pages, gather baseline data
- Week 3-4: Identify best and worst performing pages
- Month 2: Iterate screenshots on underperforming pages
- Month 3: Test new promotional text variations
- Ongoing: Refresh screenshots quarterly, adjust for seasonal relevance
References
- Related:
generators-product-page-optimization — A/B test the default page
- Related:
app-store-screenshot-planner — Screenshot design and sequencing
- Related:
app-store-keyword-optimizer — Keyword strategy per audience
- Related:
app-store-marketing-strategy — Overall promotional strategy
