seo-geo

name	seo-geo
description	SEO and GEO (Generative Engine Optimization) for artstroy.net articles. Validate meta tags, schema markup, heading structure, internal links, and AI-search visibility. Use when verifying or improving article SEO before publication.

SEO/GEO Optimization

Comprehensive SEO and GEO (Generative Engine Optimization) for ArtStroy articles. Optimize for traditional search engines (Google, Bing) and AI search engines (ChatGPT, Perplexity, Gemini, Copilot, Claude).

GEO = Generative Engine Optimization — optimizing content to be cited by AI search engines. Being cited is the new "ranking #1".

Article SEO Checklist

Frontmatter validation

• title contains primary keyword, ≤ 80 characters
• description is a compelling meta description, ≤ 180 characters (works as OG description too)
• category is one of: technology, pentesting, programming

Heading structure

• No # (h1) in the article body — Astro layout renders the title as h1
• At least one ## (h2) or ### (h3) heading contains a secondary keyword
• Heading hierarchy is logical (no h3 without a preceding h2)

Content structure

• Opening paragraph answers "why does this matter?" without preamble
• Paragraphs ≤ 4 sentences
• Code blocks have language tags (```bash, ```typescript, etc.)
• At least one internal link to an existing ArtStroy article
• Images (if present) have descriptive alt text
• Conclusion has actionable next steps

OG / social

• cover frontmatter points to ./imgs/cover.avif
• OG image exists at ./imgs/og.png (1200×630) — Designer provides this

GEO Optimization — 9 Princeton Methods

Apply these for AI search engine visibility:

Method	Visibility Boost	How to Apply
Cite Sources	+40%	Add authoritative citations and references
Statistics	+37%	Include specific numbers and data points
Quotations	+30%	Add expert quotes with attribution
Authoritative Tone	+25%	Use confident, expert language
Easy-to-understand	+20%	Simplify complex concepts
Technical Terms	+18%	Include domain-specific terminology
Unique Words	+15%	Increase vocabulary diversity
Fluency	+15–30%	Improve readability and flow
Keyword Stuffing	−10%	AVOID — hurts visibility

Best combination: Fluency + Statistics = maximum boost.

FAQPage Schema (+ 40% AI visibility)

Add to article frontmatter or as a JSON-LD component when article has FAQ structure:

{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [{
    "@type": "Question",
    "name": "What is [topic]?",
    "acceptedAnswer": {
      "@type": "Answer",
      "text": "According to [source], [answer with statistics]."
    }
  }]
}

Article Schema (JSON-LD for blog posts)

{
  "@context": "https://schema.org",
  "@type": "Article",
  "headline": "{title}",
  "description": "{description}",
  "author": {
    "@type": "Person",
    "name": "Leonid Maievskyi"
  },
  "publisher": {
    "@type": "Organization",
    "name": "ArtStroy",
    "url": "https://artstroy.net"
  },
  "datePublished": "{publishedTime}",
  "image": "https://artstroy.net/{slug}/imgs/og.png"
}

Platform-Specific Optimization

ChatGPT

• Update content within 30 days of publication (3.2× more citations)
• Branded domain authority (artstroy.net) cited 11% more than third-party
• Build internal backlinks (topical authority clusters)

Perplexity

• FAQPage schema drives higher citation rate
• Allow PerplexityBot in robots.txt (should already be allowed)
• Semantic relevance over keyword density

Google AI Overview

• Optimize for E-E-A-T (Experience, Expertise, Authority, Trust)
• Structured data (JSON-LD schema above)
• Topical authority clusters (internal linking between related articles)
• Authoritative citations (+132% visibility)

Claude AI

• Brave Search indexing (Claude uses Brave, not Google)
• High factual density (data-rich content preferred)
• Clear structural hierarchy (easy to extract)

Robots.txt AI Bot Access

Verify robots.txt allows these crawlers:

• Googlebot, Bingbot
• PerplexityBot
• ChatGPT-User, GPTBot
• ClaudeBot / anthropic-ai

Content Structure for AI Citation

• "Answer-first" format: direct answer in first paragraph
• Clear H1 > H2 > H3 hierarchy
• Bullet points and numbered lists
• Tables for comparison data
• Short paragraphs (2–3 sentences)

SEO Review Report Format

## SEO/GEO Review — {slug}

### Frontmatter
- title: ✅ / ❌ {issue}
- description: ✅ / ❌ {issue}

### Structure
- Heading hierarchy: ✅ / ❌
- Internal link: ✅ / ❌
- Code block tags: ✅ / ❌

### GEO Methods Applied
- [ ] Statistics included
- [ ] Citations added
- [ ] Answer-first structure
- [ ] FAQPage schema (if applicable)

### Verdict: PASS / NEEDS REVISION