Grassroots-first campaign design for anyone being outspent — startups vs. incumbents, NGOs vs. corporate comms, movements vs. state-backed machines, solo brands vs. big-budget competitors. Ideates awareness, launch, fundraising, mobilization, community-build, counter-narrative, referral, founder-story, and coalition campaigns. Triggers on "campaign plan", "marketing strategy", "ad budget", "should I advertise", "paid vs organic", "launch plan", "grassroots", "low budget marketing", "NGO campaign", "outspent", "competitor has bigger budget", "how do I compete without money". Also trigger on any spend asymmetry, collapsing organic reach, rising CPAs, or a trust/credibility problem — even without the word "campaign". Nudge activation when the user debates buying ads, boosting posts, or hiring influencers; they are likely about to burn money on a channel that will not persuade.
Reviews codebases, architectures, PRs, and technical plans for vanity engineering — code and systems built for the developer's ego, resume, or intellectual pleasure rather than delivering user or business value. Triggers on: "review this code", "is this over-engineered", "code review", "architecture review", "complexity audit", "vanity check", "is this necessary", "simplify this", "tech debt review", or any request to evaluate whether code or architecture is justified by actual requirements. Also trigger when the user shares a codebase and asks for feedback, when discussing framework/library choices, when reviewing PRs, or when someone is debating whether to refactor or rebuild. Nudge activation when you detect patterns of unnecessary abstraction, premature optimization, or resume-driven technology choices in code the user shares — even if they haven't asked for a vanity review.
Systematic architectural thinking for irreplaceable human capabilities - domain modeling, systems thinking, constraint navigation, and AI-aware problem decomposition. Use proactively when detecting architectural decisions, system design discussions, or multi-component planning.
Use when detecting ambiguous user intent, hedging language, open-ended framing, personal context before requests, or when unsure whether user wants exploration vs direct answer. Applies to all conversations.
Generate AEO-optimized content (Answer Engine Optimization) for AI search visibility - ChatGPT, Claude, Gemini, AI Overviews. Use when optimizing websites for AI citations, creating FAQ schemas, evidence panels, or analyzing content for LLM extraction readiness.
Bence's code style, tech stack, and workflow conventions
Expert UI/UX design guidance for unique, accessible interfaces. Use for visual decisions, colors, typography, layouts. Always ask before making design decisions. Use this skill when the user asks to build web components, pages, or applications.
Create distinctive, production-grade frontend interfaces with high design quality. Use this skill when the user asks to build web components, pages, or applications. Generates creative, polished code that avoids generic AI aesthetics. Based on Anthropic's Frontend Designer Skill