mmm-launch-timing

name

mmm-launch-timing

description

Answer "if I turn this on (or change spend) right now, when will I see the impact?" by combining Meridian adstock decay parameters with saturation curves to project time-to-peak, half-life, and steady-state per channel. Use when the user mentions "when will I see the impact", "how long until results", "lag time", "time to impact", "adstock", "carry-over effect", "launch timing", "how fast does this channel work", or "when does the lift show up".

Read references/workflow.md for the full workflow.